British housewives lead the way on the internet as they spend half their free time on the web.
The High Street may be taking a battering, but the recession is not stopping the army of British housewives from spending money as they splash the cash on the internet.
And they don’t just use it for shopping. From socialising to sharing information, the UK’s homemakers spend nearly half their free time surfing the web.
The study by analyst TNS, which examined 27,500 people across 16 countries, found British housewives spend an average of 47 per cent of their 5.8 hours a day of spare time online. This was longer than their counterparts in any other country as well as students, workers and even the unemployed.
In comparison American housewives spend 38 per cent of their free time online.
Four out of five housewives in Britain ranked the internet as ‘very important’, with most of them using it for shopping.
People in Britain are now spending over a billion pounds a month on the internet, according to market research company Mintel.
In the past month 68 per cent of Brits shopped online, just second in the global survey behind Germany, where 73 per cent of the country bought goods on the web. The global average is 57 per cent.
Canada’s Online Retail Revolution Picks Up Steam.
New numbers from statistics Canada show that Canadians are taking advantage of e-tailing like never before.
Online shopping has increased by more than 61 percent in two years. ringing up a record $12.8 billion in sales in 2007.
A total of of 69.9 million orders were placed online in 2007, up from 49.4 million in 2005.
Overall more than 8.4 million Canadians aged 16 and over purchased something online last year.
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Maybe it’s a symptom of Christmas shopping fever, but the struggle between Google, Yahoo and Microsoft for Internet Advertising dollars seems to be hitting a new high.
Google, the top dog in the online advertising kennel, taking part of the growing trend for online shopping by offering a number of deals tied up with its Checkout purchasing system.
For each $1 spent by American consumers, it is offering two frequent flyer miles on seven major airlines, and is also offering discounts of between $5 and $50 at many different merchants, the New York Times reports.
eBay, whose PayPal system is Checkout’s chief rival, also has top deals with brands like Toys ‘R’ Us and Hewlett Packard.
Google’s deals are sure to drive sales and bring its share price closer to the $900 predicted by Credit Suisse.
Meanwhile Yahoo is looking to capitalise on internet retail, although its hosted shopping services suffered outages on Monday (November 26th), traditionally one of the busiest shopping days of the year.
The problems were down to heavy holiday traffic, with perhaps even the leading internet companies underestimating how many consumers would flock to the web to make their Christmas purchases.
This is symbolic of the massive audience for internet advertisers.
Meanwhile, commentators are predicting that Microsoft may buy Yahoo, or that Yahoo may buy AOL, in order to compete more effectively with the behemoth that is Google.
“Google has locked up the number one spot in the sector, and the market won’t support more than three competitors,” said Henry Blodget writing in the Silicon Alley Insider.
Search marketing can improve your website’s position on Google and the other search engines.