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Browsing "personalized search"

Is virtual real estate the new frontier

What is a domain name worth? well the average price of a .COM domain name is $2,595, according to a study released last week that analyzed 10,608 domain sales during the first quarter of 2011.

Domains from www.delavegamedia.com

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This could be pretty useful information for digital marketers out there to work into their budgets, but more importantly, they should look at the overall value that a domain provides because the return on investment can be fairly substantial.

Domain names are a pretty basic tool in the digital marketer’s arsenal and should be a main component of any campaign, brand management strategy, product marketing strategy, or even an SEO strategy. However, their importance is often overlooked and can sometimes be cast aside due to the sticker shock of how much the right name costs.

Domains have been sold for $13 and for $13 million, but if you consider the average price, it’s a reasonable investment in the grand scheme of a marketing budget.  To put it in a brick-and-mortar perspective that most anyone can understand, $2,600 is roughly the cost of a vinyl sign or display booth, making it a very reasonable investment for most companies.

Another thing to remember is that a domain is an investment, The money you spend upfront on a domain will pay dividends in the traffic it helps generate, but it’s also an asset that will appreciate in value over time.  According to the same market study that benchmarks domain transactions, the average price of a .COM increased 9 percent from the first quarter of 2010 to the first quarter of 2011.

We often take domains for granted because they’ve become a part of every day life, but they’re a valuable tool for driving traffic, and in the end, that’s what it’s all about.  Short and memorable domains can make your site easier to find for new and returning customers; keyword domains can improve SEO and reduce the money you spend on SEM; domains that define a category can capture natural type-in traffic.  With the right strategy, domains prove their value many times over.

You only get one domain name, when it’s gone, it’s gone. Securing your business or personal domain name should be one of the first things you do online for Branding, Marketing & Sales.

If you require help securing a domain name for your business or to check out our stable of branded domains, call us today 1.866.259.2483 or drop us a line, we would be happy to help.

 

 

The Greatest Guessing Game

What is the greatest guessing game you ask? It’s the game which has made Google, Microsoft and Yahoo, as well as other search engine start ups and even failures, piles of money just by mention of the word. Search, is the greatest guessing game.

What happened when Google took the game and applied it’s own rules, was dominate the online community as it propelled itself forward, clawing and fighting for all of the infomation it could find. There are various illustrations of the web which come to mind when it’s pictured. Firstly as a web of course, of interconnecting websites and pages, all of which the search bots, spiders naturally, navigate their way around and build up this interconnectability between them. I’ve seen pictures of the internet visualized as planets in galaxies and solar systems, as continents on a map and even as a DNA strand at one point. The best visualization I can come up with is that of an ocean, and all of the websites and pages of the internet are just kind of floating around. People are like little fish, darting around from point to point, sometimes finding what they want, sometimes not. But it’s a fluid environment, never the same from day to day and always on the move.

An article written about which search engine is better at delivering relevant results was the inspiration for today. It tried to demonstrate that by using identical results in different search engines, that one could clearly deliver better and more relevant results than the other. The reality is I believe, much murkier than that. Google is absolutely a brand name, and used extensively in all walks of life. Bing is working hard on branding itself as a decision engine and not a search engine, but in the end both algorithms do primarily the same thing. They guess at what you’re looking for, they guess that they’re delivering you what you want to see and they guess mostly correct only because you’ve already told them what you want to see. Whether it’s via your search history, cookies saved on your computer or even your directly typed search query. Search is still just a game, and for now Google still plays it best. The internet and online technology being what it is, we’ll revisit the topic in a year and everything may be upside down.

SEO is Dead!? Again?

Oct 27, 2010   //   by freshtraffic   //   basic seo, bing, facebook, Google, internet marketing, internet news, online marketing, personalized search, search engine optimization, seo, social media  //  Comments Off

In the not so new news, the death of SEO is being cried again. The cause this time is the Facebook and Bing partnership. I’ve read about the social search changes that have been incorporated, and just as Google shrugged it off, I’m inclined to do the same.

The changes that Bing and Facebook bring together is definitely interesting, no doubt. However, the idea that the entire industry of search marketing, search engine optimization and search engine rankings being dealt a deathblow by this partnership is laughable. If anything, the new partnership relies on SEO and SEM to function appropriately.

For another perspective, imagine going into a hardware store, and seeing all of the isles and rows numbered and having short labels for the contents of each row. Makes your shopping trip quick and efficient to know that you can find power drills and skill saws in the power tools isle. This would be a very basic example of SEO. Now applying the new Facebook/Bing method, you’re in that same hardware store, nothing is labelled or itemized (because it’s killed SEO remember) but you know there’s a power drill in there that your friend likes and owns. Great to know that your buddy has a favorite tool that you were thinking about, but how do you go about finding it?

Two very basic examples, but they illustrate the interpretation of the new personalized search Bing and Facebook are rolling out. Social Media Optimization (SMO) isn’t a new idea, it’s not revolutionary, it’s adwords on a more personal level. It displays information relative and relavant to your account and what it knows about you, not for your searchs. One last point to consider and digest, without search engine optimization, social media optimization wouldn’t exist, and without SEO, SMO will disappear.