The world of search engine optimization is like a large and fairly confusing maze. And while every business can benefit from improving their ranking on search engines like Google and Bing, as soon as you start looking for help, you begin to get email after email and call after call from SEO providers promising you the top position on the results pages. The problem is, how do you tell which SEO firm is the best one for you, and how do you begin to even decide which one is right?
Check the SEO on their own website:
When you search for their company name, are they at least the first result that comes up? Are there other pages that come up with them when you look for their name? Do they have strong meta information that helps to sell themselves and their services, just because they don’t carry any real authority with the engines it still shows as their snippet. Do they rank locally? Ideally you’re in talks with a local agency, but if they can’t show up for their business name or for their location, how could they possibly help you and your business?
What is their cost:
If they’re offering discount packages for their “services” then they are likely not the company that will work in your best interest. A true SEO company will be doing an in-depth investigation before they offer you a quote, every company has different markets, competition, and goals. Imagine a house painter quoting you a price without ever looking at your home – you can bet they’ll either do a shoddy job, won’t finish, or suddenly have all sorts of hidden fees.
What kind of relationship do they have with their clients:
Your goal is to build a relationship with a company that is going to be in constant contact with you for the entire scope of the project. They should be calling/emailing trying to understand your niche market, your online targets, and developing your conversion points on your website. Make sure they will report to you what they’re doing and the results, and in such a way that you can understand. You’re trusting your reputation with another company, make sure they have your best interest in mind, not just their bottom line.