Category Archives: search engine optimization

SEO Perils

I frequent a few blogs and forums about search optimization, it’s tips and tricks, and there’s recently been a disturbing trend which seems to be developing. It’s summed up best, with the quote below.

“..reading up on SEO search optimization methods 2 hours over the night and its pretty overwhelming the amount of different strategies for posting, content and back links from other websites I guess in some sort of partnership which I’m not too excited about. I am now looking for short cuts as I don’t have the time nor energy..”

It’s only a handful of words, a couple of sentences, but there are so many problems and misconceptions just within that. The post continues on, and the poster actually asks about black hat seo and how he can use those techniques to rank his site. As anyone who legitimately works in the sector can tell you, that’s a great way to get black marked by the big G.

A major problem with the post, is the thought that with no prior knowledge, the poster could just scour the internet, and in a night or two, could learn all they need to about optimization in order to implement it on their site. That idea, that fallacy, in and of itself, is one of the most dangerous in terms of the industry.

Search engine optimization is not a medium to be taken lightly, or to be mistreated when you do make the step into the arena. SEO can be your businesses best friend and staunchest ally, or, it can be your downfall.

A simple comparison, an amateur golfer and a pro golfer. Putting the two into a competition on a course, irregardless of difficulty, one would never assume that the amateur would beat the pro. Experience, time on the “job”, and knowledge, would propel the pro into the winners circle.

So instead of duffing around and filling your site full of divots, give the pro’s a call at Fresh, we’ll take you to the winners circle every time.

Optimized for the Future?

“75% of 16 to 24 year olds feel they ‘couldn’t live’ without the internet”

Kids right? Nothing to note? Quite the opposite..

In the current jungle of the internet, the youth are the future. They are the natives of internet, matured on broadband and wi-fi, four out of five 16 to 24 year olds turn to the internet for advice when they need it.

So where are you? Are you at the top of your game, the head honcho in your niche? Or do you halfheartedly maintain a website, merely because “everyone else does it”. There are billions of websites out there, trillions of pages full of information, dis-information, scams, do-it-yourself tips, and some of the greatest literature ever written.

And that group of kids, the ones riding skateboards and drinking Slurpees, can navigate it better than any other age group that has come before it.

So again.. where are you?

Have you optimized your site for the search engines to find and index? Is your content, chock full of information, and laid out in an easy to read and navigate format?

Search engine optimization may seem transparent, may seem a simple task, but just remember one thing:

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

When Search Optimization Will Not Work

Hitting the internet and searching Google for topics like, Search Engine Optimization, or, SEO Tips, or SEO Tricks, will yield you literally millions of pages. All with great shiny pictures of how SEO and optimization will change and enhance your (websites) life. Just like every cloud has a silver lining, and adhere to the “DO” sides of any advertising campaign; there are definitely the “DON’T”s that need to be minded as well. Search Engine Optimization, is no different in this regard. In fact, it’s more important in ways to mind the “DO NOT”s. For example:

Do Not:

Be impatient – Optimization takes time and effort. It’s not a quick fix, duct tape, band aid for a poorly built website. It takes time to fix any coding errors, search for the proper keywords to help boost you the most, and effort in placing the content within the site.

Tinker – After we’ve taken all of the time, and effort to repair any code or damage in your site, and help you add quality content, don’t mess with it. Because then we just have to start.. again.

COpy/Paste – Content, needs to be as unique as possible, while still being relevant to your site and it’s purpose. There are billions upon billions of pages of everything on the internet, and rest assure, Google has been there. Don’t think that you’ve stumbled upon the last jewel of the internet.

And most importantly!! DO NOT::

Try your hand at SEO – Don’t assume, that because you’ve read that tips list on Mr.SEO’s blog that you’re ready to step into the sea of SEO. It’s very deep, very dangerous, and not knowing what you’re doing, is a very quick way to drown and be lost in index.. or dropped completely.

These are only just a few of pitfalls which can be found when you embark on your SEO odyssey, always remember however, the advantages far greatly out weight the disadvantages, when you have the proper guide.

SEO Basics – Content

Continuing our ever growing list of SEO Tips, we’ll step into another batch of really basic optimization techniques which can help you improve your sites appearance, and hopefully, appeal on the search engines.

*Continually update your site-Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant material on your site, which also improves your rankings. Consistently adhering to this principle, you can over time, become “the authority” in your niche.

*Unique content-Adding all the content you find on the internet won’t help improve your appearnce, if none of it is original. You need to provide content that has different information than what is on other sites and other Web pages.

*Try to use your keywords in your headlines-Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.

*Try to get your keywords inside incoming links-Inbound links are a great way to improve your page rank, and your standings in the search results. But it’s difficult to control how people link to your pages. Most incoming links don’t use a phrase that has anything even remotely close to any of your keywords. Remember that they are doing you a favor by linking to you.

One way to get your keywords into inbound links is to provide your customers with the link text ready-made. For example:

Please link to this page: a href=”http://www.freshtraffic.ca/online_internet_marketing_sales.htm” Search Engine Marketing

Just a few more tips to add to the beginning stretch of beginning SEO. As always, there’s always more to come.

Search engine optimization (SEO)

In some circles, search engine optimization (SEO), has acquired a bad reputation. The industry moves fast because search engine algorithms (the unknown “logic” search engines use to associate searched terms or phrases with germane Web pages) is constantly changing. It is simply not in the search engines’ best interest to make this logic known (Google, Yahoo, etc. host advertising platforms and would rather a business pay for rankings – hey, they are running a business too!). The vast knowledge needed to implement SEO created an “us” and “them” dichotomy – if one didn’t “know” seo, then it was better left to the “experts”. The obvious problem being that if one does not know, how would they know their SEO services “knows”. It is kind of like bringing a car to a mechanic – one can get an outrageous bill and not acquire the knowledge to determine if the large amount was vindicated or not.

The specific “logic” is constantly changing, but SEO implements online initiatives to help a business’ quest for visibility. Simply, SEO is marketing for words and phrases associated with goods and services, in comparison to traditional marketing, which would seek to promote a business’ name, executive, etc. That is a very simple definition, and SEO is a lot more complicated (such as the need to acquire in-bound links from reputable sources), but it is an easy, elementary way to begin thinking about search optimization.

It is strongly suggested that any businessperson, thinking about using search engine optimization, do some reading on the subject. Frankly, there are many “SEO experts” out there who will take money, obfuscate, and get no results. On the other hand, many genuine providers exist that can greatly help a company. Researching the topic makes for a better result in finding a provider (after research, a business may find SEO services are not in their budget or presently desirable).

Golf magazine updates SEO

A golf magazine is now using SEO With more people heading online to look for news and content every day, a growing number of media outlets are using search engine optimization (SEO) to increase traffic – a trend that is being adopted by even niche media markets.

Golfweek, a magazine for golfing enthusiasts which boasts a weekly readership of more than 1.3 million people, says it has revamped its website and plans to make the site easier to find through search engine optimization.

The website has already seen a boost over the past few years, with 111 percent increase in unique viewership between May 2007 and May 2008, but this new site the company content will be more accessible.

By using search engine optimization (SEO), Golfweek says news and articles will be easier to find through typical searches while the site itself has an upgraded search feature directly on the site.

The site is also jumping into the world of web 2.0 by featuring new blogs from staff and readers along with links to the site’s Facebook and Twitter pages.

Search engine optimization (SEO) is becoming a must in the world of journalism, with Jerry Booth, CEO for Freshtraffic.ca, recently saying,he’s surprised more job seekers in the industry are not well-versed in SEO.

Winnipeg's tried, tested, and true SEO Experts

Winnipeg SEO Experts Fresh Traffic will be in the limelight with our very own SEO Expert throwing out the opening game pitch this Friday at the Winnipeg Goldeyes home game. It’s been a little over 2 years since Jerry came to Winnipeg, and SEO in Winnipeg has changed quite dramatically.

SEO Experts are everywhere suddenly, pay-per-click management companies have cropped up, and web consultants city wide have taken notice of the whirlwind that is Jerry. Enigmatic, eccentric, and charismatic, known in some circles as the Google Optimization Guru, he’s brought Fresh Traffic’s expertise to Winnipeg and Canada’s SEO market. I’ve been working with Jerry for a little over 18 months, and it’s completely changed the way I use the internet. Improperly SEO’d sites stick out like sore thumbs, poorly coded, written and laid out; it’s painful to look at some local, and even global companies who’ve spent thousand’s on what is a “style before substance” website.

Search engine optimization isn’t a fly by night. Search engine marketing isn’t just “the latest” in terms of buzz. Internet marketing whether local in Winnipeg, nationally across Canada, or globally is here, and it’s here to stay. The code will change, the internet will evolve, grow, and adapt..but the fundamentals will remain. The sooner that the old boys realize that, the sooner they’ll realize their pocket books will begin to grow with a perfectly implemented SEO/SEM campaign from Fresh Traffic; Winnipegs tried, tested, and true, SEO Experts.

Search Engine Optimization Winnipeg

Like anywhere else, a website requires optimization in order to rank within its own city, and Winnipeg is no exception. Winnipeg is the 7th largest city in Canada and the largest city between Toronto and Calgary.

Home to several internet startups in health, travel, and finance, Winnipeg is an overlooked technical hub with lots to offer. A little known fact, its where a few internet industries were started. Winnipeg also has a small gaming and film community which is thriving as well.

Internet marketing has made location a non-issue, allowing people virtually anywhere to operate a business online.

What is SEO
SEO stands for Search Engine Optimization. Borrowing a definition from wikipedia… “it is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” SEO is a process which requires a time investment in order to see results. For faster results, one might try PPC, which you can setup and turn on in the same day.

Search Engine Optimization Winnipeg
There’s a city that lies on the prairies where two rivers meet. Known as Winnipeg, it’s known for hot summers, cold winters, love for hockey, and the great outdoors.

Winnipeg is also a thriving community for business, both online and offline, and has contributed a great deal for a city of barely 700,000. There is a strong community for web developers, designers, and Internet marketers. There is also the Winnipeg SEO and SEM groups as well

Links – Basic SEO interpretation

A site alone cannot achieve the full return on investment without using certain SEO techniques. Link building, one of the more effective ways of promoting a website on the Web, is an often discussed, and debated subject. There are varied types of link building techniques and strategies which could help in improving your standings within the index. Let’s have a look at different types of link building techniques used in search engine optimization strategies.

One way links
Here one site gets a link on another website due to the quality and relevance, and not for the business purpose. The website whose link is posted, does not need to provide a link back to the site on which it is posted. Best type of linking to work towards.

Reciprocal links
Another widely used strategy of link building is ‘reciprocal linking’. Here there is link exchange between two websites on one to one basis. Care needs to be taken in choosing reciprocal link partners, as fraudulent webmasters can take undue advantage. It is advisable to review any requests for link exchanges before finalizing. This can be seen as a last alternative if a one way link isn’t in the cards. A little more towards the quantity end of the spectrum.

Articles
Article submission in various directories is a sure shot method to build effective link building to your website. You can write one article per day or as much as you want and submit to directories. Submission can be done in many directories altogether, where one-way links are given to your site from the articles. Other sites that use your articles also provide one-way link to your site from other websites. Quantity linking is where this would fall into.

Press releases
Press release submission in various press release directory and leading news site is a best way to get natural back links from your press release articles. You need to write press release article about your new product launches or news releases in your industry. In the deep end of the quantity pool, great for getting out a blast of information to multiple sources, quickly.

Social bookmarking and Social networking
Social bookmarking and social networking is one of the newest ways to get back links and more visitors to your website. Experience is varied, but on the whole it will send more traffic to your site. If your content is relevant to the readers interest, it’s up to them at that point to provide the link back to your site.

The most important point when it comes to links however, quality link building is far better than quantity link building.

SEO & PPC to Double in 5 Years

A flurry of new information released as part of Forrester research predicts a huge change of emphasis from traditional media to online advertising over the next few years. In particular, Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are due to double over the next five years according to the Forrester report.

In the US, digital marketing will become $55 billion industry by 2014, representing 21 per cent of the overall marketing spend. In the UK, online advertising spend already controls over a fifth of the overall advertising market, but the trend predicted by Forrester is that online will continue to flourish while other aspects perish.

The most interesting takeaway from the research is that overall advertising budgets will decline. Yep. With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.”

The message is getting through that online marketing can achieve the same as traditional media for less. A paradigm shift is occurring, with 60 per cent of advertising gurus ploughing money into digital media rather than the normal advertising avenues. Up to 59 per cent of the increase in advertising spend will be allocated to SEO and PPC.

PPC is currently much more prominent than SEO with most companies preferring to invest in paid search. However, as organic search starts gaining more widespread traction, more brands will turn to search engine optimization to drive traffic naturally to their websites. By 2014 the US will spend over $5 billion on SEO according to the Forrester research.