It never ceases to amaze me how some media companies get SEO work, this is not picking just on Latitude here, they have done a great job promoting themselves and others in the last few years and I am sure a few would love to have done so well.
But, they just win an SEO account for Haven Holidays to do all there SEO work?, when they cannot even do there own?, anyone who has to advertise on Adwords or any other PPC Search Engine to be found for SEO and PPC services as they cannot be found anywhere near the 1st pages on organic search engines speaks volumes.
I am sure there branding skills, outside media skills making people aware is what they do best, but Online Marketing, SEO, PPC, sorry that does not work for me.
I must get half dozen emails or calls from media company’s monthly, they all usually have fantastic web designers, branding skills, smart educated marketing sales people who talk a good show, but when it comes to the net, they are nowhere to be found, unless of course you type the company name in the browser.
Look at this Google Report
I think this trend will continue to happen, especially here in the UK, until these people and company’s realise that SEO Experts dont grow on trees, the techie web designers they employ with ten degrees from university in computers,design and Linux is exactly what they do, design, they are not a sure fire guarantee to have your website sight seen in the top pages of search engines, its not what they do.
Having spent the last few years working in the USA with some of the largest company’s on the planet, I’m convinced on a whole that a lot of company’s here in the UK are at least 3-4 years behind when it comes to search, until these companies realise how important the net is and how important being found on organic search engine results on the top pages for your profession and for the services you offer, this trend is going to continue.
Some say SEO is a Science, an Art, I tend to agree with some of these comments, but what I do agree on is this, I am not a web designer, I cannot write programs, but I can and do know the art of Search Engine Optimisation, why? because I am where I should be on the Net for my profession, the front pages.
In typical northern style, listen people, Horses for Courses, the sooner you learn this the higher you will climb.
Without traffic, a website will struggle to fulfil its purpose, whether it is to inform, entertain or to sell. Search Engine Optimisation (SEO) techniques are important because a website or blog that is optimized is more likely to be found on Google, MSN or Yahoo. This in turn leads to more traffic. It is in the selection of these techniques that the differences between white and black hats can be seen.
In the old Western movies, the one wearing the white hat was seen as the good guy, the one wearing black was the bad guy (and the one wearing grey was the shifty guy who did whatever benefited him). In the world of SEO, these terms have significantly different meanings – although some people take the moral viewpoint that the white hat is still the ‘good guy’. On the other hand those who follow black hat techniques would say that being black hat is about competing with the search engines while white hat is about competing with your fellow webmasters.
White hat is the term used to describe techniques and methods that fully comply with the Search Engine guidelines (or as some like to say it is ‘doing everything Google tells you to do’). For example, writing original articles for your site would be considered white hat, while the use of software to generate thousands of pages of content automatically would be considered black hat.
Of course, nothing is that simple in reality and there are numerous areas that would be considered grey. For example, using some form of content generation software to modify PLR (private label rights) material to generate pages lies somewhere between these two extremes.
Admittedly, automatically generated black hat sites can generate some serious short-term profits. However, the search engines are getting smarter with their algorithms and when they discover the use of black hat techniques will generally de-index the pages of a site so that it won’t receive any more traffic from that source. In particular, if the software being used for automatic generation leaves tell-tale signs, known as a footprint, the process of de-indexing can be rapid. The other main problem is that many of these techniques generate content which the search engine spiders love, but are useless for humans (although it can make for a laugh to try to read some of it).
White hat techniques focus on developing content that is original and useful to both spiders and people. The main drawback with white hat strategies are that it takes longer to reach your desired goal, but the results can be significant when you reach there. The other nice thing is that there is much less chance that you will be de-indexed by the search engines and that your site, and any profits generated, will be around for the long haul.