Browsing "search engine optimization"
Branding, it’s what makes your business and it’s purposes widely known, usually by mention of name and reputation only. It’s like when someone mentions the name Pepsi, or Coca Cola, you know immediately what is being talked about and can picture the products.
There’s a bit of a razing argument going around lately about how if you’re a “real brand” that you shouldn’t, or won’t have to worry about the search engines. The argument is basically online shoppers don’t search for brands nearly as often as they Google generic categories and phrases. Which is somewhat true, and the article goes on to argue that ‘everybody’ automatically knows that Amazon sells online books and knows that eBay is the number one online auction site. The problem with this argument, is that the average online user doesn’t strictly use a search engine to search for a single term. Most of the time users are searching for an article or they’ve seen a product or service which they want to research.
Even when a user is searching for a specific brand name or service, it’s typically typed directly into a search engine to quickly find their desired destination. It’s a fallacy to think that the only time a person uses a search engine is when they have no idea what they’re looking for. Small business, large business, branded and not branded all need to recognize that search engine optimization is more and more becoming a required marketing tool. To believe that your company, name and brand will be easily found online only because of your brand, is a misinformed position, typically trumpeted by old media advertisers. Do not get trapped in the idea that your name, your brand and your company are too big to fail in search, because more often than not it’s the little guys who rank better than the brands because they embrace the high return on investment where search is concerned.
Have you noticed any shifts over the last couple of days in your search results? As a site owner or an SEO for a client, have you noticed any changes as of late? You wouldn’t be alone in taking note, and you would be correct. It has recently been confirmed that Panda had been unleashed on the web again, making it even more accurate and more sensitive to changes online.
Some site owners are noting huge gains in their organic results, perhaps because they’ve attended to any issues that cropped up when Panda first passed over their site and erroneously booted them. On the other hand, some sites were hit harder than they have been previously by the update, and continue to flounder in the search pool. It may be a good, or a bad point, but Google also came out and said that the entire update hasn’t finished yet, it probably will only do so tomorrow. As well, there are still some high numbers being reported on forums, about being dumped in the results by Panda, but if you’ve been on your game and following the good practices guide you should be sitting just fine.
For all of the updates that are done to the various search engines, for all of the tweaks they do to their algorithms there remains a very simple truth. Stick to the basics and it’ll work. It may take longer than trying to work out every single step of the algo, but so long as you concern yourself with sticking to the best practices guides provided by the search engines, your site will list. And will continue to list, so long as you haven’t done anything naughty that is, to get yourself kicked out of the SERPs.
Brace yourself, because the biggest, crazeist, most incredible kept secrets of SEO is going to be discussed today. Are you ready to hear what it is: there are SEOs out there who don’t know what SEO is, and there are those who even think that AdWords is SEO.
Shocking I know, but it’s unfortunately true. There are hundreds of people out there, even just in Winnipeg who call themselves SEO experts. And when you sit down and speak with them, it becomes quickly apparent that they may have an idea as to what search engine optimization is. They just don’t quite have the tools, experience, or connections to make the magic happen.
Being an SEO expert is more like a blanket statement as opposed to calling yourself a professional shoe salesman for example. And even if you were an expert shoe salesman, there are still dozens of different styles of shoe which can be worn for any sort of activity, so even in as what may seem as mundane a job as shoe sales, there are intricacies. When it comes to search, there are many different aspects to the game. There are copywriters, who help you generate unique, compelling content for your website. There are people with a skill set in helping you work out site usability issues. Having a high bouce rate on your internal pages, an SEO with a knack for site usability is what you’re needing. Some have a knack for spotting trends as they happen, and some know only what they’ve read in a book or a blog.
Those are the ‘experts’ which comprise the majority of the profession. And at the top end of the spectrum you have the true search experts. We can break down your site and help clean up any messy coding or usability issues. We’ll help you work out your content, work out a clearer call to action and how best to leverage your desired key terms for your best results. And we’ve already picked out the next trending topic in your industry and are working out a strategy with you to capitalize on it. Careful you don’t end up on the wrong end of the SEO line, and end up like poor Dilbert here.
There’s a reason that search engine optimizers are always working, always reading. The internet never sleeps, is always changing and there are thousands of new sites and pages coming online every day. The same is also true of the mobile side of the search world.
When you’ve finally honed your sights on the niche markets you would like to make improvements in, there is a step which even the experts sometimes miss. Once you have your search terms, conduct a cursory search on the terms and make a note of who the top ranked players are. It may seem like basic SEO, but it’s a step often missed, and the benefits are great if you put the time into it.
One of the number one things you can learn by working your competitors site out, is it site construction, or content which has then ahead of you online. If it is site construction which has you down in the results, perhaps it’s time to take a look at your own website. You may be due for a site revamp to bring you up to web standards, which can give you an extra positive mark in search. If it’s your content that’s lacking on your landing or home pages, you’ll be able to begin pinpointing the issue as you peruse the pages of your rivals. Careful though, as tempting as it may be, scraping or copying their content is a very big nono to the search engine gods.
The basics of SEO are overlooked a great deal of the time when working your way up the results pages. Once you’ve examined the sites which are ranking better than yours, it’s time to look within. Navigation, layout, content, and even if your website is up to general web standards. Sticking to the basics of SEO, is your first step to being able to climb the results pages.
Money is a great thing, it’s needed for pretty much everything you need or want in this world. There are times to save money, and there are times to spend it. With the new year still fresh, now is the time to spend on your online presence so you can make 2012 your best earning year to date.
Search engine optimization is, for some odd reason, still a largely overlooked advertising expenditure. The internet is the ultimate store front, it never rests, and is always waiting to bring customers to your doors. It takes time, patience, an understanding of your current website and traffic, and what your ultimate goals are to even begin to craft an SEO campaign to implement.
There’s no ‘one size fits all’ version of optimization, as each and every client and website has it’s own unique set of problems. When you’re in the market for SEO, you need to bear that point in mind. If you’re searching for someone truly qualified in the area, there’s a very high chance they won’t have pre-packaged services for you to choose from. There are really 2 main steps when you’re hammering out the details of your costs associated with search engine optimization. The first, and one which affects your cost, is what is it that you’re trying to achieve and what key terms are you interested in. If you’re looking to rule the SERPs on a term which returns tens of millions of pages, your contract will have a steeper cost as opposed to a more niche market. The second step is where the compromising comes into play where terms are concerned.
Working as an SEO, we see the web a bit different than other people do. I know I haven’t browsed or used the internet the same way since I’ve began. Sometimes the keyterms clients choose need some adjustment, and through discussion we decide which route to pursue. It can mean the difference of a page 1 ranking, or a difference of a few thousand dollars in the term of a contract. Our goal in the end, is to bring you all the traffic you can convert, are you ready for the 2012 rush?
There are many key elements once you’ve built your website which you need to stay on top of, besides trying to focus on search engine optimization. Updating content, perhaps having a blog or a Twitter account with which to interact with customers/clients, and if your niche demands it, publishing a newsletter or email campaign to keep subscribers in touch.
In the background of your website, there’s also another element which needs consistent attention. Everytime you add a page to your website, create a new form or maybe add a photo album, your sitemap needs to be attended to. A sitemap is exactly as the name implies, it’s a table of contents for every page on your site. If you add, change, or remove pages, you also need to update your sitemap to reflect the changes. Typically your sitemap will be in xml or html format, but the important point is: it needs to be updated everytime you make a change.
Until now, there’s never really been a way to validate your sitemap without waiting for a short while until the search engines pass by your site to index it. At that point you could sign into your webmaster tools or site analytics and verify that you’ve either done things right, or if you needed to make some adjustments. But now for those who may be a little less technically inclined, Google has added the ability to test your sitemap before the spiders get to it, to make sure that everything is done correctly. This update, as well as a handful of other new and upcoming changes to their site tools are detailed on their blog post.
An optimized website
What they say: Even if you don’t actually sell products online, a website gives potential customers and investors the opportunity to find out more about you and your company. For a website to be effective and bring new customers and investors to your doors it needs to be seen. Search engine optimization can help position your website on the first few pages of the search engines which means it’s much more likely to receive visitors.
As well as ensuring the copywriting on your website is optimized with keywords, you need to make sure your web developers or designers have created an SEO friendly website.
With 65,000 new websites coming online every day, not including new pages and blog added to existing websites daily the chances of you ever seeing high traffic and rankings without a BIG cost is near on impossible. Nobody ever mentions the cost do they.
Fact: Investment for marketing the website from approx. $1500 – $20,000 per month depending on size and your competition.
Active social media channels
What they say: Having a profile set up on Twitter, Facebook and LinkedIn (plus the numerous other social media networks) isn’t enough. For your social media campaign to be a success you need to continually interact with your network.
And to be honest who gives a crap what bus stop or pizza shop you’re at or what you have just eaten, Your top score on a farm game or flirting teens pretending while the parents are out. Get a life. Limited for business unless very local.
Fact: A full-time job to do it properly along with a full-time salary approx. $30,000 – $50,000 per annum.
An up to date blog
What they say: Blogging is one of the quickest and easiest ways to forge an identity for yourself online. Blogs allow you to share your expertise with your visitors and it encourages them to see you as a leading authority in your industry sector. As you build up your blog with opinion pieces, news stories and reviews you will create an online resource for your blog visitors.
Fact: Takes your time and money, time is money or employ someone to do it, another salary.
While there is a lot of information and help out there to get you started, do not be taken in by all the BS that people and company’s shovel out. Sure Google also has SEO guidelines which cover what you should and should not be doing in order to create a well optimized website. Check it out Rand at SEOMoz have a multitude of free blogs, videos and podcasts on their website to help people understand the basic (and more advanced) SEO techniques too, but the cold hard facts are it takes time, money and knowledge to be a real player. As I have said many times, pay peanuts and you will get monkey’s.
As a small business if you don’t have at least $20k a year to throw at marketing your online presence, forget it, you will never even scratch the surface, if some company gives you bullshit about the must have Facebook, twitter and rest accounts, run for the hills, these usually are the wannabe online marketers, with sharp tongues (usually forked) and snappy suits. You can get business from social, but it’s limited, search is and has been #1 from the start and will continue for a very long time.
Ask yourself what you do when you want something, whether on your phone, laptop or desktop, you search first.
Opinions are those of the writer.
In just a few more hours, the internet will be officially on strike in demonstration of the resistance being put forth versus the SOPA bill currently trying to be pushed in the States. There are a great number of sites ‘going dark’ in support of the event, with the idea that it will give web users an indication as to what the web may be like, should this bill, or any like it, come to pass.
Some popular web destinations like Reddit which bills itself as the front page of the internet, Facebook, Wikipedia, Tucows and even Google are gearing up to participate in tomorrows black out. There is some very strong language circulating where SOPA is concerned, going so far as to even name the bill an attack on free speech on the web. Those who support the bill being passed are deeming the blackout as a knee jerk reaction, trying to emphasize the bill in a bad light, the documents are out there for you to make your own decision.
Google has come along with a handy dandy guide as well, to assist with going dark in support of tomorrows events, which also come in handy should you need some downtime to work on your website. The advice comes in the form of enabling a 503 header return for your website which is your way to tell web spiders to come back later, your site is currently unavailable. This handy implementation will work should you decide to be part of tomorrows protest and come in handy should you need to work on your site in an emergency.
It’s fairly easy to return the 503 instruction for bots, especially if you have root access on your server. Adding the following line to your .htaccess file can take care of it for you:
RewriteRule .* /path/to/file/myerror503page.php
just adjust the instruction in accordance to your webserver. What this will do, is redirect visitors to your site to the error page for you, as well as taking care of any spiders poking around so as not to thwart any search engine optimization efforts you’ve been working on for your site.
As technology advances, so does our means of communications with others and the public. The radio and television were two technological mediums that companies used to advertise to their target audience. However, since the mid-1990s, the Internet has drastically changed the way we share information. It has turned into a new way for businesses to market their products or services directly to their target audience. Online platforms, such as websites and social media, offer a lot to companies such as higher ROI on their marketing campaigns and more business.
Research shows that more than half of all U.S. residents and more that 3/4 of all U.S. adults are online. A recent survey found that 92% of online adults use search engines to find information on the Internet, with 59% who do so on a typical day. Of these daily searches, 46% are for information on products or services. 89% of U.S. Internet users search online before they make a purchase, even when the purchase is made at a local business.
With an astounding amount of people and potential customers online, it is important for Winnipeg companies to have an online presence so they do not miss out on opportunities and business that could be found on the Internet.
Top 5 Ways to Create Strong Online Presence
1. Website – This allows companies to post valuable information about their company and their products or services. It is a centralized location where users can learn about what the company has to offer. 60% of all organic clicks go to the top three organic search results. With correct SEO and keyword placement and number of indexed pages, websites are able to rank on search engine results – helping them get found by users who are searching for topics related to their company.
2. Blogging – 65% of daily internet users read a blog. By keeping a frequent blog, 2-3 times a week, you are contributing to your website’s SEO and are generating traffic to your site. B2B companies that blog generate 67% more leads per month than those that do not. Businesses that blog at least 20 times a month generate 5 times more traffic and 4 times more leads than those who only blog a few times a month. Blog posts need to be valuable and remarkable content and need to be of interest to your target audience. Instead of solely company news, you should write about industry updates or other information that is of value to your target audience. By continuously updating your blog with industry updates and information you are positioning yourself as a subject matter expert. Also, by opening up the comment box, you are allowing direct communication between you and your potential customer – a place where you can offer advice and suggestions.
3. Facebook – 93% of U.S. adult Internet users are on Facebook. As of date, there are more than 800 million active users on Facebook. When users “like” company pages get updates made to the business’s profile, such as new wall posts (blog and industry news updates), pictures, videos, discussion questions and more. Facebook allows companies to easily provide updates to followers as well as interact with users via comments.
4. Twitter – There are 100 million monthly active users on Twitter with over 250 million daily tweets. Companies with over 1,000 Twitter followers get 6 times more traffic. 70% of U.S. Twitter users are more likely to recommend the brands that they follow. Twitter accounts allow companies to share quick industry or company news, as well as blog posts to followers. Since posts are only allowed to be 140 characters, they are read quickly by followers, allowing them to easily decide if the topic is of interest to them. These updates can link back to your website or blog to drive traffic to updates you have made. With more than 1/2 of active Twitter users following companies, brands or products, it is important to make sure your company creates a continuously updated page for them to engage with.
5. LinkedIn – As of date, there are over 135 million professionals on LinkedIn. Company profiles allow businesses to connect with other professionals and establish themselves in a professional setting. They are also able to provide status updates on industry or company news as well as blog and Twitter updates to its followers. It grants companies the opportunity to network with others in their industry as well as become members in groups consisting of other members that may be of interest to them.
Working in the field of search engine optimization, you can sometimes run into one of your most dangerous client. Dangerous perhaps, is a rather strong word but let me explain a little and then you can make your own judgement.
There are millions of pages on the internet about SEO, SEM, social marketing, etc. There are experts that number into the millions as well if you were to believe all of the results when you search for search engine optimization expert as well. A problem with having so much.. information available for consumption is you tend to end up with large amounts of people who think they know what they’re doing. And more often than not, that blog that they read only told them a portion of the steps necessary where SEO is concerned. This point, is where the ‘dangerous’ part stems from.
When you’re dealing with a client who has done a lot of reading on the web about SEO, you start to run into some frustrating situations. Hopefully they just like to have a conversation occasionally about SEO, ideally questioning what they’ve actually read for themselves. Your worst case scenario would have to be your client poking around at the work that you do on their site for them and, at best unravelling it, or at worst completely ruining it. And as terrifying as that may seem, it can even get worse yet. When your client has a tech who actively builds onto and maintains their site, it can turn into a bit of a stand off.
It’s a thin line to walk when your client thinks they know what SEO is, but that line gets blurred when they try to push what they know as the method they would like you to use on their site. Horses for courses, if you don’t know what you’re doing where SEO is concerned, it’s best that you just sit back and work out how to capitalize on the influx of new traffic.