Browsing "SEO Expert"
The search engine titan’s stock has more than quintupled since it went public in August 2004. But will Google’s next five years be as successful as the past five?
Can you believe that it’s already been five years since Google went public?
The search engine giant debuted on Aug. 19, 2004 at $85 a share. Today, the stock trades at about $445. That’s a nearly 420% return during a time when the Nasdaq is up only 8%. And shares of top rival Yahoo! have been nearly cut in half during the past five years.
Yet, it doesn’t look like all those Googleaires are too interested in celebrating their 5-year anniversary as a public company. Check out the Google (GOOG, Fortune 500) homepage and you don’t see one of its usually witty cartoon renditions of the logo like you do on other “holidays.”
Nonetheless, it’s been an interesting five years for the search giant to say the least.
The company has used its strong stock price and mountain of cash reserves as currency to scoop up the likes of YouTube, DoubleClick and Postini to name a few.
Google has also remained relatively focused its core search business, resisting the temptation to go overboard in the glitzy, but not all that profitable, social networking business. And that’s a good thing.
It’s common knowledge in the industry and online that Google Inc also bought my company happily named Google back in 2004 before going public.
I often wonder what would have happened if I had not agreed to accept their out of court settlement and NDA back then, mind you I can take away many friendships made and the knowledge that we are one of the few elite company’s in the world who actually know how it is done.
May be I will write a book one day, we only agreed a 3 year non disclosure and keep your mouth shut until we are up and running.
Nothing has changed really, Google is fundamentally the same, it works the same, they have just added and titivated a few thing, how do we know this? well everyone of our clients is still page one, yes even 5 years on.
You can’t swing a dead cat nowadays in Winnipeg without hitting a self-proclaimed SEO expert. Just about every web design worker and internet company is deeming themselves real masters of search engine optimization.
Most of them are liars.
People tweak a few title tags and do some casual keyword research, (one recently even stole my title and description) and call themselves experts. These guys are the same ones who tell women they meet at the bar that they make seven figures and have a house in Fiji. When in reality, they live with their parents and lease their BMW.
The truth is, SEO is pretty complicated, and the rules that govern good search engine rankings change more often than the guards outside Buckingham Palace.
To be a real expert in the process of improving your position in Google requires a solid understanding of Google’s complex algorithm, which determines what site occupies that position.
The best search engine optimization specialists have been in the business for years and are constantly involved in implementing and testing new strategies and techniques. They live and breath keyword density, anchor text analysis, crawl tests and permalink structures.
In reality, there’s only a handful of real SEO experts out there. I’ve personally met and dealt with hundreds of search engine aficionados, some relatively knowledgeable of the SEO best practices.
But only two or three people I’ve met are real SEO warriors. These are the people that grabbed Google’s top spot for ridiculously competitive terms in tough markets such as travel, car insurance, mortgages and pharmaceuticals.
Casual SEO workers drown in these areas.
Needless to say, most people fall short of expectations.
If you want to know who some of the best search engine optimization specialists are, try a simple Google search for seo marketing or seo world expert. The sites coming out on the top 10 (not sponsored links) are probably pretty good at their craft.
Getting listed within your town or city is a piece of cake for most, but do they come up nationally or global? NOPE.
Just for the record for the wannabe seo’s in Winnipeg, you cannot learn SEO from books, forums or seminars, you can learn good practices which is totally different, sorry Aaron, people, Mr Wall does a great book called SEO Book which can be purchased to help beginners, I suggest you read this, then stick to what your good at.
My Granny had a great old saying, People in glass houses should not through stones.
What does SEO, American Idol and Hell’s Kitchen have in common?
Nothing really apart from the leading men are all Brits.
You have Simon Cowell the cocky straight talking British judge who just tells it as it is on Idol and other shows,and he is usually right. He also just happens to makes millions of dollars do so.
Then theirs Gordon Ramsay, the F Word expert chef in Hells Kitchen who curses more F’s B;s and C’s explicits in a 30 minute cook show than most people hear in a month.
Then you have Jerry Booth a World Renowned SEO Expert who has been called a mix of both the above.
I met Jerry over 9 years ago, I have worked with him on numerous occasions in that time with large and small clients worldwide, is he like the above? ABSOLUTELY.
Hot headed, quick tempered, impulsive, impatient and impossible. Hates taking orders, fearless, energetic, gloriously independent, wonderfully ambitious and eternally hungry for a new adventure.
There is of course, an element of truth in all this but there’s a lot more to the story. We’re talking about a wise thinker and careful planner, someone with amazing willpower and initiative, but above all that he is a WINNER.
So if you love Cowell and Ramsay, You’ll love Jerry, no ego’s get stroked,a few dented maybe, he treats everyone the same, I have been in his presence when telling some very famous people who most would be clambering for autographs, pictures or even fainting in there presence just exactly what he thought with explicits included.
The world is full of talkers, but not many do the walking too, here’s 3 that do.
One of our SEO clients is getting more than his money’s worth. In fact, I should be charging him loads more money than I am, but he is getting a whole lot extra work for free.
How does he do it? Am I a sucker? Maybe I am, but there is a method to his madness, even if he does not know it.
You see, the biggest complaint from professional SEO consultants is that clients do not follow up on their recommendations.
A company might pay anywhere form $1500 to $50,000 for an SEO consultant to review their website and make recommendations, ready to follow up with additional action, but… but… but…nothing happens.
In one survey of SEOs, 60% were frustrated by lack of follow-up by the client. This not only wastes the company’s consulting dollars, but it often prevents the SEO consultant from doing anything further to advance the company’s rankings.
My client, the one I mentioned above, is just the opposite. He eagerly seeks out information and I swear he passes what we call in French “nuits blanches” (look it up) following through and coming back with more questions, ideas and follow-through.
It makes his project exciting and, yes, he gets more out of me than he is paying for.
You know that old adage ”You get out of life what you put in”? It works for SEO consultants, too…at least those who get passionate about what they are doing.
So my question for anyone reading this who plans to hire an SEO consultant, are you passionate about your website? Will you get your SEO consultant to be just as passionate about it?
The central focus of many SEO efforts is reaching the right people with the right information at the right time. Third-party search engine marketing firms, many of whom work tirelessly helping clients consume information in the highly dynamic world of SEO, face many challenges.
Third-party vendors or agencies are often forced into difficult situations in helping disjointed entities, such as design and programming departments, communicate effectively and achieve compromise to procreate sound discipline and ultimately achieve victory over hypocrisy.
What if you were the one on the inside, making the moves? I talked to in-house SEO folks about their daily frustrations in order to come up with a few best practices and identify problematic personalities. Here’s a discussion mash of that dialogue.
Megalomaniac Entitlement Syndrome (MES)
The MES (pronounced “mess”) brand of evil is easily identified as the “noob” with a passion for screwing up otherwise well-intentioned plans. The “noob” is not to be confused with the other form of new player, “newb,” in a particular arena who actually has intentions of getting better in a particular discipline.
A “noob” is just in the game to create chaos for the sake of his or her ego. The megalomaniac usually carries a senior management title (hence the entitlement) and can be identified by making unusually arrogant requests of the in-house search specialist.
Such requests can be identified very easily and will include irrational, ego-driven demands. For example, having just received one’s massage license, MES afflicted will demand to be number one in search results for said term and feel entitled to that position. The problem here: someone may actually promise the MES afflicted said position.
In-house SEO folks say the best way to counteract the effects of MES is to identify it early and treat it with a barrage of rational ideas. Sadly, many of the untreated MES afflicted end up either driving themselves or their staffs into a padded room.
Ill-informed Executive Decision Maker (IEDM)
Similar to the MES entry, the IEDM (pronounced “I-idiom”) is identified by making nutty decisions armed with enough information to be dangerous. For example, the IEDM may say something like, “My brother-in-law knows all about that search stuff, and I hired him to help you.”
According to many of the experts I spoke with, said brother-in-law is so poorly equipped to handle anything search related, he often causes nearly irreparable damage with his “advice,” and the in-house SEO practitioner spends more time doing damage control than achieving results.
The IEDM is a massive delegator that has yet to learn the delicate art of delegating to competence, as opposed to incompetence.
Counteracting the effects on an IEDM can be pretty simple. Many accept the nepotism or favoritism as a part of doing business and simply ignore the advice of said consultant while implementing their own strategic plan.
Screwball Consultant Meltdown (SCM)
The SCM (pronounced “scum”) is an affliction of the highest order that affects many in-house SEO folks who are either duped by consultants with a great sales pitch or have consultants forced upon them by IEDM’s.
SCM is a progressive disorder that usually can’t be treated with early detection. Those affected by the SCM often don’t see it coming. The consultants often bypass the in-house SEO practitioner and consistently attempt to undermine their efforts by abandoning contact protocols. They reach out to senior management directly and pile on unrealistic expectations, armed with misinformation.
There are few effective treatments for SCM, though the disorder has been linked to causative factors associated with the creation of IEDMs. Many have applied the IEDM treatment to SCM, though once meltdown has been realized, some never return from the abyss.
Matt Cutts Hater/Manipulator (MCHMr)
The MCHMr (pronounced M-C-hammer) spends all of his time reading Matt Cutts’ blog and attempts to counter-engineer or circumvent the efforts of Googlers everywhere. The MCHMr views everything Google does as evil, and this psychosis has bled into other areas of his or her life.
You can identify the MCHMr by intermittent but consistent negative references to either Matt Cutts or other Google representatives. They will attempt to dissuade senior management from listening to logic and reason by suggesting that Google is simply furthering its own evil agenda.
To date, the best way to counter the MCHMr is to stay on top of the information produced by the Google team, cross referencing the information with your own logical conclusions, and citing that information in each tactical execution.
And Yet, It Still Happens
The world is changing, but not as quickly as we’d like it to. Believe it or not, I still get calls from brand marketers and site owners (names withheld to protect the desperately naive) asking for advice on the best “SEO software.”
“SEO software?” Nice one. While I’m at it, I usually also pass along Batman’s phone number and contact information for the Green Lantern, just in case.
At the end of the day, whether you’re in the house or outside it, fighting the good fight is never easy. Though we don’t do it enough, hat’s off to the in-house SEO practitioners everywhere.
Below is list of names of some of the perceived experts in seo and Internet marketing,
Aaron Wall, Bill Slawski, Jim Boykin, Jeremy Schoemaker, Jill Whalen, Bruce Clay Barry Schwartz, Danny Sullivan, Dave Naylor and others.
I am sure most people in the industry will have come across or heard of these people, what makes them who they are? I personally know a few of them myself and from what I have seen do great work, I would love to see some answers on this please,
but Im guessing here,
but could it be fees they charge for there work?
results they achieve for clients?
or just be that they seem to be at every SEO marketing Internet show, they get out there and like to be seen?
Question, I know one so called SEO Expert, there retainer for consultancy is $300,000 per year to each client, they have other experienced seo’s in the company who work for a lot less.
They where making $2 million a year in the early 2000′s on affiliate websites.
They worked with both Yahoo & Google on PPC in the early days helping them improve the products we know today.
Google even paid an out of court settlement in 2004 to this person after a 2 year high court battle, along with a gagging order included not to divulge information about the company, it algorithms, its workings etc before the Big G’s floatation. I know that they are now free to speak if they wish, but will they?
Today they still work with some of the best known companies worldwide.
Who is this person?
Ideas are a plenty, do you know them?
Some people may be surprised to find out, they rarely ever post on forums, keep a reasonably low profile, don’t show up at shows and don’t write books.
All will be revealed in 2008
Let me have your thoughts
If you approach an SEO company, like ours, for a quote to get your site working for you, you may be slightly taken aback by the costs involved. In many instances, especially where small businesses are concerned, SEO costs can be several times more than the original site development costs. But why?
The short answer is SEO takes time and time costs money.
The long answer? Oh, OK then……
For SEO to be effective your SEO consultant needs to understand your business and your business aims = time
To market your business your SEO needs to understand your market = time
To optimise your site your SEO needs to understand your customers search habits = time
To ensure the search engines can index your website’s content it needs to be structurally sound = time
To give your site credibility your site needs links from other sites = time
To make sure your SEO keeps working your SEO needs to stay ahead of your competitors = time
I could go on but perhaps you can now understand why SEO costs so much. Rates will vary but you will pay perhaps £150 per day at the lower end, £400 in the mid range and £000’s at the high end.
If you hire an mid range SEO firm for say 10 days at about £400 per day, that’s £4000.00. For that money you are getting a dedicated professional. You can hire by the day for as long or as little as you like. But there is an alternative, you could hire a full time employee.
Average fees using a reputable agency? Perhaps 5% of the salary. Expected salary? around the £40k mark. Finders fee = £2000.00. Now the salary, £40k grossed up for employers NI etc will cost you about £44,500.00. All this ignores sick pay, holiday pay, cost of a workstation etc. If you’ve ever worked out the cost of a providing a serviced workspace you’ll know it’s not cheap, let’s call it £300 a month.
That’s £4000 per month, every month of the year (even though your guy will be on holiday for one and half of those). Now you have an insight, extracts from redevo
There’s been a slew of blog posts and articles recently regarding the type of salaries that search engine marketing and search engine optimization consultants are currently commanding in the U.S. Clearly, the search industry is making some people rich, depending on what is rich to you.
Here are some typical salaries in USD from 2004/6:
Entry level SEO/SEM position = $30-45K
Three to five years experience / online account managers = $50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-200K (although there have been reports of offers ranging from $250-315K at this level)
Now were in 2007 going into 2008, Search Engine Optimization & SEO Services should be an essential core part of the Online Search Engine Marketing Strategy for most Online Businesses today anyway,
My thought is simple, I think the above amounts are a good guideline, but should you find a seo consultant who has proven results, on his own website as well as his clients, has made massive ROI for other company’s, with some of the larger Fortune company’s this could mean $millions in extra profit, then the guy is just about priceless, $300k, $500k is a small price to pay if someone is generating an extra $5 million a year don’t you think?
The facts are you do not find these guys working in-house, why would you? unless of course they earn these amounts, most work for themselves or have there own companies.
I dont go for these guys who sell CD’s or books either, not that they are not any good, some are, but just feel they are taking advantage of the wannabes, and lets be honest, there are plenty of suckers out there who think they will become seo experts by buying these things and are only too happy to stump up a few hundred bucks to find out.
My old granny always told me that cream rises to the top and if you pay peanuts you get monkeys, old sayings I do really believe are true.
Buys ya tickets and takes ya chance
Fresh Traffic the Online Search Marketing & SEO experts are opening a new global office in the Winnipeg Manitoba Province area of Canada, for company’s looking for search engine optimization, search engine marketing, pay per click management or link building Fresh Traffic’s new office is offering world class SEO services to all Canadian business owners. SEO Marketing & Online Search Marketing has become a vital ingredient nowadays for any successful business. CEO of The Fresh Group Jerry Booth says opening a new office in the Winnipeg area which has a centralized Canadian position is the ideal place to service clients from Vancouver, Calgary & Winnipeg at one side to Quebec, Montreal & Toronto at the other as well as throughout the whole of Canada, the new office will also complement our presence and other offices in the UK & US.
He says our team of industry-leading experts and Search Engine Optimization Consultants bring years of experience in programming and design and provides the highest quality technological services to meet expectations and budgets for both personal and business agendas. We invest our talent, vast experience and creative ability, and employ the latest industry tools to each project we take on. We often get called the Google Consultant, The Google Doctor, Internet Strategists Google Expert and of late the online poker kings, off course we are very good at what we do and it is very flattering, but with clientele in ecommerce, theme parks, travel, holiday, film, publishing, online magazines, car racing, online toy stores, models, poker, casinos, media, dating and sport to name a few, we would rather people know us for Solid Search Engine Optimisation Advice & SEO Consulting services which produce top natural and organic search results using white hat tactics, Here at Fresh we always use 100% ethical SEO procedures.