A post or two back was a bit about why social media isn’t going to be surpassing search engine optimization as the “golden egg” in advertising as it were. Interestingly enough, there is even factual evidence to add to the mix.
Tracking the numbers, traffic and uptime firm Pingdom, has proven that Facebook is demolishing all comers in the social media arena with 260 billion page views. When it came to monthly page views, Facebook was front runner by more than 10 times the views that MySpace had. There were nearly 60 times more page views for Facebook than Twitter, which ranked 4th in the study. It’s not a huge surprise that Facebook is the dominant entity in social media, but as little as 18 months ago (June 2008) MySpace was still larger worldwide, and kept a hold on that title for a few more months in the states.
Are these the only factors which contributed to Facebooks overwhelming success? Of course not, but, when social media, embraces SEO fundamentals as a built in function of their website, it’s obvious they know where the merits of the internet are. Because after all, what good is it to sell advertising on a social media site, if it can’t be searched? And the best way to be found?
Follow SEO basics and fundamentals.
A portion of the SEO industry seems to be focused on this topic as of late, and while I can see why the idea that social media over taking search engine optimization may be seen as a very scary prospect, it really won’t be that bad. Let me tell you what I see happening.
Jon (fictional of course) cranks up the internet, goes on over to Google and decides to check out “deals on netbooks” for example. Upon hitting enter, and getting their search results, lets pause for a moment to see what it is that actually comes up for Jon to peruse. There’s the option of the sponsored listings off to the side of the page of course, as well as the organic search results which populate the center of the page.
Almost all users understand the sponsored links are on the edge of the page, and don’t use them, but there is a certain number of users who still use them, so that’s a positive. The center column, with all of the organic results, are where your organic SEO skills come into play. With a quality website, well written and properly optimized content, you will be viewable within those organic rankings. Now there’s a new twist however, using the more options tab, you can include real time posts into your search as well. Blog posts, twitters and the like can be intermixed with your results for a very well rounded opinion on the search Jon has made. A true SEO Expert will advise, and assist, their clients in the initiation and use of a blog as well as how to continually update their entries with relevant, quality posts.
The internet is an incredibly huge arena to have a presence in, and having a presence of authority isn’t just expensive, it’s priceless. And with the proper tending, skills, and time invested, it would be entirely possible for a company to rank exceedingly well in all 3 areas, practically ensuring the highest possible ROI on the SEO performed for their company.
Is Social Media going to overtake, and run past Search Engine Optimization as a more powerful form of marketing? No, but if you have the real SEO Experts working for you, they won’t try and feed you that mis-information either. True SEO experts will advise you, and assist you, on ranking highly in all areas of online marketing.
SEO Experts unite? It seems everywhere online there’s courses, quizzes, training webinars, downloadable ebooks, the list is extensive. Things, are getting out of hand. Search engine optimization isn’t even remotely a light read over lunch, or a 2 day training course, or a handful of quizzes which magically “certify” you as an expert.
Now I’m not saying that all of the aforementioned methods are just snake oil in a jar, designed to take your money and run. For the most part, they will teach you best practices when you build a website and add to it, but if your plan was building a new site, why wouldn’t you already have an idea of what you wanted and how to implement it? And if you had no idea how to implement, there are web design shops out there which can help direct you as to what needs to be done, based on your needs.
Would you honestly trust your optimization efforts, to the SEO expert who actually writes a home improvement blog (yes they exist)? SEO is as old as Google, from when they first started building their index with the first pages. It’s not fly by night, it’s not short term, it’s not quick fix, and it’s not something everyone can do.
A new year, a new decade. Welcome to 2010, do you have your resolutions handy to go over them? Good! Lets begin..
Resolution #1: I will not try to perform my own SEO. This is a great start for the new year for you! Yes, you do indeed know your business better than anyone else, however, your expertise is not in SEO, it’s in your industry. SEO is our world, let Freshtraffic take care of that for you.
Resolution #2: I will communicate better with my SEO. Another great idea for 2010. Again, you know the best when it comes to your business, we at Fresh however know SEO. For us to serve you to the absolute best of our abilities we need you to remain in contact with us about any changes to your services or features so that we may change and update your pages properly. If we’ve helped you to setup a blogging service, please be sure to use the service regularly so to help firmly place yourself as the authority within your industry.
Resolution #3: I will work harder to understand “You get what you pay for”. In every situation, you get what you put in. If you receive promises of quick, high rankings for a low investment, expect to have very mixed results, worst case scenario, your website being kicked from Google’s index. Fresh has been in the search engine optimization business, since before SEO was a buzz word being tossed around marketing tables.
Resolution #4: I will understand that SEO is not SEM. Going straight to Wikipedia:
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results
SEM = sponsored links (top or right side) SEO = organic ranking (center of the page)
Resolution #5: I will not meddle after having my site optimized. We couldn’t have hoped for a more important resolution than this one. Search engine optimization isn’t an exact science to be sure, however, there are steps which need to be taken to ensure compliance within the industry, and that’s our job to know those lines and to not step over them. Something as simple as deciding to add a picture, or reword a page, without consulting first, could completely undo any and all work been done on your entire site.
Well then, it looks like you’ve compiled some great resolutions for moving forward in the New Year! We’ll have to check back in a few months, just to see how you’ve been doing at keeping to your resolutions. Happy New Year, may your year bring you highly placed organic rankings, limited to no paid inclusions, and exponential growth in unique visitors to your site.
The chairman of the National Film Board says Canada risks being left in the dust by other countries on the information highway if it doesn’t put serious thought into dealing with the digital age.
Hurray for Mr Tom Perlmutter, Please call me, we have something in common.
He says “It affects all sectors, it affects government, it affects education, it affects health sectors, it affects politics. You only have to look at the presidency of Obama. I cannot imagine that he would have been elected president without the power of the Internet.”
Obama used the Internet to reach out to supporters and raise millions in funds for his campaign, that’s true and we know better than most.
Read full story
If you require expert advice or help on the digital age Call us 204.942.4200
Reports are showing that the weekly use of the Internet is growing, figures from a recent study by Harris Poll says the average amount of time spent on the web has risen from seven hours in 1999 to 13 hours for the period between July and October in 2009.
“Hours online may have increased because of the recession,” Harris Polls was quoted as saying. “Going online is free; going out usually costs money.”
Website Marketing departments might also like to focus on targeting older generations, as the statistics showed that those aged between 30 and 39 registered an average 18 hours on the Internet, while 40 to 49-year-olds spent 17 hours surfing.
Brands should take note that a little more PR in 2010 may well help as it’s predicted that Internet advertising will grow in the next 12 months.
Need expert advice on Internet Marketing & Advertising? Call (1)204.942.4200
So Google is getting ready to unleash the caffeine onto the world of search,sometime after the Holidays Google Caffeine, their newest Search Engine Algorithm, is going to be fully operational on all of their massive servers. For confirmation you can read a Blog entry (dated 11/10) by Google Engineer Matt Cutts:
“Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over.”
Read entire Blog by Matt Cutts here:
The following partial list of concerns were discovered while randomly evaluating these SEO Internet Marketing practices:
Lack of emphasis on fresh and updated website content.
Downplaying importance of Social Media where applicable.
Not addressing issues with website page download times.
Ignoring poorly constructed Meta Title & Description Tags.
Advocating Link Farming and insisting on keyword stuffing.
Not emphasizing quality outbound links that are relevant to the websites theme.
Download speeds of website.
For updated detailed information on the anticipated impact of Caffeine on SEO Internet Marketing efforts visit: www.freshtraffic.ca
Check out the video
In continuation from yesterdays post about prepping for the new year, and being ready to take the bull by the horns online, below you’ll find a couple of tips to be aware of in regards to getting ready. An insight or two, as well as some advice to bear in mind as your advertising year starts anew.
An easily forgotten fact, is that web crawlers from the search engines treat each individual page of a website as it’s own entity. This means that rather than regarding the optimization of your website as a whole, it can be more productive to think of it as the optimization of each page. Using this approach is much more involved and meticulous care needs to be taken, but, once all of your pages have been optimized, your entire site will be search engine friendly, and loaded with relevant content.
An important SEO fact every business owner should know is that true, organic SEO, requires a multitude techniques, and time for those techniques to work if an SEO campaign is really going to be successful. Using a single SEO method may help improve your results a little; but if you want your business to be ranked highly by the search engines for a long time and to increase the amount of traffic that visits your site then proper identification and implementation of acceptable SEO techniques will be required. It is also important to note, that rankings can, and do, fluctuate day to day within the search results page. It’s impossible to guarantee the number 1 spot in the results, but when Fresh works your site, with our proven organic optimization techniques, you will climb the results in ranking.
The third basic fact in search engine optimization that you should always have in mind, is that SEO is a continuous process. It does not stop, because there’s always another website, another business, and/or another competitor knocking on your door online; trying to take your place. Once high rankings have been achieved through an efficiently run SEO campaign, if this optimization is suddenly halted then it is likely that the rankings achieved will drop too. You could liken the effect much the same as watering a flower garden properly and with care, to suddenly stopping. All of your efforts in raising that product, will be for nothing. Google, Yahoo, and Bing are constantly changing and developing their technology and new techniques to help be ranked are also constantly being developed. If you want to remain on top, then you must remain updated on all developments and make the necessary changes to your SEO campaign.
At Freshtraffic, we’re constantly monitoring our clients sites, and if a slip in ratings is found consistently, and not a momentary lapse in a reindexing, we will retool the site to return to, and retain the previously held high ranking.
Doom and gloom! SEO is dead! Google won’t care about your effective optimization anymore!
Noise is being made by the little guys about Googles new display tendancy which is incoming. Google announced recently that they’re going to start displaying search results based upon each individual users history, irregardless of being logged into a Google account or not.
A basic rundown of how it’ll work:
User searches for “blue suede shoes” and gets their results, for arguments sakes we’ll just call them A, B, C, D, E, representing the top 5. In that showing of top 5, based upon the descriptions given, they decide that C, is most relevant to their purposes, and click on that link and browse that site. Now, should that person search for “blue suede shoes” again, the rankings may look more like this: A, C, B, D, E. Google will assign a tad more authority to the previously clicked link, specifically for that user.
Does this mean all of a sudden that all SEO is worthless? Quite the opposite really, if anything it’s more important now than ever before. If your site isn’t engaging enough, or relevant enough to be listed initially, why should a user click through to your site?
Having the quality, building up your authority, being relevant, now more than ever proper optimization; both on and off site, is exceedingly important. There’s no time like the present for a Fresh start.