Some people think doing more with less implies doing a lower quality work with fewer resources, I would simply argue it means finding a way to work smarter, improve efficiencies and make your current investments work harder for you.
What does this have to do with SEO you may ask? SEO is lauded as bring one of the most cost effective forms of online marketing. Most, if not all companies have some form of career website that they’ve invested thousands of dollars in. If people not able to find your website, this investment is not living up to its full potential.
3 Reasons Why Companies Should Turn to SEO
1. Marketing Budgets Go First – In a not so hot economy, the advertising and marketing budgets or organization are generally the first to get cut. Knowing that your competition is reducing their marketing spend is the exact reason why increasing your marketing efforts will give you a great advantage. Research shows that companies that continue to market themselves during a down economy grow faster than companies that do not.
2. No Travel Budget for tradeshows – People that might generally attend out of town tradeshows to scope out new products and services find that their travel budgets have disappeared and are now having to turn to the internet to do their research. Companies out there that are still in a position to buy, but you need shows up in their search results in order to be given consideration. The way to ensure this is by optimizing your website via SEO.
3. Maximize Your Current Website Investment – “Buy” Instead of “Rent” – With limited budgets it’s important that you laser focus any current and new initiatives, targeting only those tactics that will give you the very best return on investment. One of those most impactful tools available is SEO. By optimizing your website, you are no longer wasting traffic from the search engines; you are investing in a long term solution that will allow you to take ownership of the search traffic that was yours in the first place.
Companies that adapt will survive and grow, businesses don’t grow by staying stagnant. Investing in SEO now will give you the best chance at pulling ahead of your competition in the future.
I frequent a few blogs and forums about search optimization, it’s tips and tricks, and there’s recently been a disturbing trend which seems to be developing. It’s summed up best, with the quote below.
“..reading up on SEO search optimization methods 2 hours over the night and its pretty overwhelming the amount of different strategies for posting, content and back links from other websites I guess in some sort of partnership which I’m not too excited about. I am now looking for short cuts as I don’t have the time nor energy..”
It’s only a handful of words, a couple of sentences, but there are so many problems and misconceptions just within that. The post continues on, and the poster actually asks about black hat seo and how he can use those techniques to rank his site. As anyone who legitimately works in the sector can tell you, that’s a great way to get black marked by the big G.
A major problem with the post, is the thought that with no prior knowledge, the poster could just scour the internet, and in a night or two, could learn all they need to about optimization in order to implement it on their site. That idea, that fallacy, in and of itself, is one of the most dangerous in terms of the industry.
Search engine optimization is not a medium to be taken lightly, or to be mistreated when you do make the step into the arena. SEO can be your businesses best friend and staunchest ally, or, it can be your downfall.
A simple comparison, an amateur golfer and a pro golfer. Putting the two into a competition on a course, irregardless of difficulty, one would never assume that the amateur would beat the pro. Experience, time on the “job”, and knowledge, would propel the pro into the winners circle.
So instead of duffing around and filling your site full of divots, give the pro’s a call at Fresh, we’ll take you to the winners circle every time.
What is SEO
SEO stands for Search Engine Optimization. Borrowing a definition from wikipedia… “it is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” SEO is a process which requires a time investment in order to see results. For faster results, one might try PPC, which you can setup and turn on in the same day.
Is this still true? over the last few days a web designer called Derek caused a little flutter online with his comment “Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned”
In the words of Aaron Wall at seobook
Well, I’m sure some SEO is undertaken by people without either brains or soul, but the same could be said of web designers.
It is true to say some web designers are clueless about the web, seemingly only interested in crafting pretty pictures. In Flash. They charge clients a fortune for it, and have no idea whether their self-indulgent nonsense will add any value to the clients business. It’s barely even a consideration.
That’s rather misleading. It might be true, but it’s still misleading. Some web designers, just like some SEOs, are pointless. That doesn’t mean all SEOs or web designers are pointless. Unfortunately, Derek thinks the entire SEO industry is a con.
Judging an entire industry by what some bad actors do is wrong.
I have to agree with Aaron, but got around to thinking that SEO should have a new meaning, Search Educating Operative.
Any front-end developer worth working with should be familiar with the basic tenets of search engine optimization, there is nothing evil about charging for what is obvious, the entire service industry is based on it. If someone else built a page and didn’t follow the obvious parts of SEO, charging to clean it up is perfectly ethical and provides a clear benefit.
A little more educating these people on the proper proceedures would help.
Like advertising, the worse your product (website) is, the more (SEO) you will need.
If web designers used more common sense in web development and writing quality content the less seo would be required.
It’s about education. We teach them how to write for humans rather than using internal jargon – again it seems so simple but you would be amazed at how many people don’t think about it.
In an ideal world, people would write their websites with content, usability and accessibility in mind but as they often don’t, this is where SEO comes in.
It’s unfortunate that there are a lot of shonky used car salesmen in this industry but there are some brilliant, clever people working in SEO trying to make the web a better place. It’s about creating quality content and good experiences and this is what we get our clients to do.
I think of SEO like usability – yes it’s common sense, but sometimes clients need you to come in and educate you on the best practice way of doing things
Danny Sullivan at search engine land said …
These SEOs, by the way, struggle with web developers who “think” they know SEO but don’t. Web developers who think that despite what an SEO tells them, a 302 redirect is the way to go. And thus the International Herald Tribune loses thousands of links because who wants to trust the scummy in-house SEO, right? I’ve got story after story of web developers and designers who think they know SEO but don’t, who cause major problems for web sites, and yet NO ONE ever writes a blog post blasting them.
You probably shouldn’t be charged for a couple things that many “back alley” or “strip mall” Web SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are outdated or simply don’t work to help rankings.
No two sites on the Internet are identical. In rare instances, some of the below tactics may work. But most of the time, if your SEO company is pushing these services on you, take a good hard look at what you’re paying for.
1. Submitting Sites to Search Engines: There’s a big difference between submitting your site to the search engines and submitting your site to directories. Directory submission is a very important part of link building, and has continually proven to be valuable.
Submitting your sites to the search engines isn’t valuable to SEO. This simply offers another way for the search engines to find your site. If all you do is submit it to the search engines and sit back and wait, you likely won’t see any rankings, other than potentially for your brand name.
2. SEO Landing Pages: Another outdated tactic is building landing pages just for SEO, although this is a temporary solution that e-commerce companies sometimes choose to take rather than spending the time fixing the actual site and navigation. In most cases, if you want long-term results without sacrificing user experience consistency, you should optimize your actual content versus trying to create circa 2001 “doorway pages.”
3. Reciprocal Linking: The last outdated tactic is using reciprocal linking as a primary link building tactic. If your SEO company or consultants requires that you place an outbound link to every site that is linking to you, then you should run away. Some reciprocal links aren’t bad, especially ones that occur naturally — just be worried if this is the only link building tactic presented.
When building your new site, always bear in mind the search engine optimization essentials, mind your tags, provide relevant content, and be sure to include your keywords along the way. But at the same time, that doesn’t mean you can just cram War & Peace onto a single page, and expect to become the “expert” on the literature.
So what’s the ideal? There’s no absolute number to tell the truth, but there is definitely a “too big” number. Typically, if you’ve built your site, uploaded it to your server, and had to wait in the 8+ second range for it to load, it’s too big. Huge pages (over 100 K – which is the standard established long ago) can account for a lot of user challenges and decrease the bot’s crawl rate and depth: note that the bot works on a budget – if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages. Paring down your pages, while keeping your content, design, and feel can be a challenge in and of itself. In this area, is where a qualified SEO consultant will best assist.
There are no (known) limits to textual content. Iin terms of word count there are some massive pages out there, and Google seems to index all of them. The only actionable advice here is to make text easy to read for your readers, not spammed full of keywords or disjointed text, spiders can handle as much text as you need.
And in the end, does size matter? Yes, and no, if your site and pages are built and properly optimized, they can have great amounts of content for your readers. Contacting us at Fresh, we will be sure to let you know just which side of the line you stand on.
Free SEO Tools, Check your Links, PR or get a spiders view, make use of the search engines good practice guide and check your website.
In some circles, search engine optimization (SEO), has acquired a bad reputation. The industry moves fast because search engine algorithms (the unknown “logic” search engines use to associate searched terms or phrases with germane Web pages) is constantly changing. It is simply not in the search engines’ best interest to make this logic known (Google, Yahoo, etc. host advertising platforms and would rather a business pay for rankings – hey, they are running a business too!). The vast knowledge needed to implement SEO created an “us” and “them” dichotomy – if one didn’t “know” seo, then it was better left to the “experts”. The obvious problem being that if one does not know, how would they know their SEO services “knows”. It is kind of like bringing a car to a mechanic – one can get an outrageous bill and not acquire the knowledge to determine if the large amount was vindicated or not.
The specific “logic” is constantly changing, but SEO implements online initiatives to help a business’ quest for visibility. Simply, SEO is marketing for words and phrases associated with goods and services, in comparison to traditional marketing, which would seek to promote a business’ name, executive, etc. That is a very simple definition, and SEO is a lot more complicated (such as the need to acquire in-bound links from reputable sources), but it is an easy, elementary way to begin thinking about search optimization.
It is strongly suggested that any businessperson, thinking about using search engine optimization, do some reading on the subject. Frankly, there are many “SEO experts” out there who will take money, obfuscate, and get no results. On the other hand, many genuine providers exist that can greatly help a company. Researching the topic makes for a better result in finding a provider (after research, a business may find SEO services are not in their budget or presently desirable).
If you could tell the web 2.0/read-write/blogging/crowd-sourcing crowd one thing about search marketing, what would it be? In a recent talk, given to bloggers, by Google Engineer Matt Cutts, Matt posed the question: “What Do SEOs know that bloggers might not know?” Matt goes on to talk about the merits of keyword research in terms of topic selection, and how understanding… More
With so much emphasis on search engine optimization (SEO) in recent years, companies have worked hard to get their keywords to rank high in SERPs, but will all that be for naught if Google adds “Caffeine?”
On the 360i blog, they wrote that a change to Google’s Caffeine would “substantially” affect search rankings for keywords.
By comparing 40 retail keywords in Google “Decaf” versus the beta version of Google Caffeine, they found that there was about a 15 percent shift in first page rankings.
There also appears to be more relevance placed on Universal results, meaning that SERPs will contain more instances of videos, news, images, books, blogs and local search results.
When looking at the Universal results from Caffeine, it appears that an increasing emphasis is being put on news. 360i notes that currently news makes up about 1 percent of web listings but in Caffeine, news jumps to 5 percent.
Since it was first introduced earlier this month, SEOs have argued that Caffeine will mark a dramatic change in rankings if it were to go live. In a post for PC World, they called Caffeine “potentially a very big deal” for businesses that rely on their search rankings in Google.
Traditionally, companies are accustomed to making large outlays in the promotional material and merchandising of their products and services so to exist in this merciless aggressive world. Then, the coming of computers and the internet made the way for efficient and cost-saving company operations via the establishing of sites and other internet technologies. SEO or search engine optimization services are one specified innovative methods applied to elevate your site in major SEs like Google and MSN so that the unequaled and advanced services of the web site extend to a multitude of prospective clients leading to increased profits.
The benefits of search engine optimization services have now been experienced by nearly all webmasters who try to stay in the business for a sustained time period. People today fall back to a number of SEs to search a specific piece of info, merchandise, seo services or anything additional by placing in keywords in search boxes. Just think of a position where your site Is not listed or inhabits an inferior ranking in majority of search engines.
FreshTraffic.ca recently launched their brand new website dedicated to internet marketing. They are a leading seo company offering their services at exceptional prices and are beating their competitors hands down. They offer services such as link building, content writing affiliate marketing and many more.