Although the advent of real-time search could throw the industry into flux, experts say that search marketing techniques like search engine optimization (SEO) are still the biggest business on the web.
Miguel Helft, writing for the New York Times, says that “search advertising is probably the most effective form of marketing ever invented.” Because users are clearly demonstrating what they’re interested in, content can be scripted to powerfully appeal to those interests. Search engine optimization (SEO) can help guarantee that natural search results – as well as ads – are advantageous to companies.
However, despite the recent mega-deals that microblogging service Twitter has signed with Google and Microsoft, many are still unclear how real-time search will be monetized. Experts say that real-time queries will be less predictable and more highly specialized. Microsoft has downplayed any expectations of stratospheric profitability, telling the Times’ Helft that “[t]he goal is definitely to drive user value.”
A searchable Twitter may also provide search engine optimization (SEO) professionals and other online marketers with valuable trend information, as reported by Brafton last week.
Often the success a company experiences in growing their brand rests in the resources they allocate toward marketing. How much and where are normally the questions that follow. In the past, the question of “where is my market” was often a major determining factor in deciding which form of media to choose. Are my potential customers reading the newspaper or trade magazines? Are they tuned into the radio? Will bus ads or billboards be enough to capture their share of mind? With 90% of consumers now searching the net before making major purchases, this age-old question has been answered.
The purpose of search marketing is to place a company’s website in a position of high visibility on the search engines for key terms that are relevant to they type of products or services that company may offer. Anytime a consumer is searching on the web for a specific product or service, it is because they are in the market to buy. The companies that invest in positioning their websites atop the search engines will have the first opportunity to present their products/services to that qualified audience, therefore giving them first chance at the sale. When optimized correctly for the key terms a company wants their brand associated to, their website acts as a 24/7 salesperson, capturing the attention of the consumer while they are in the market to buy. For this reason, search marketing is a very cost-effective strategy for any business in any geographic market.
Traditional media or mass media is much more expensive in comparison because it is looking to scream out a message to a large audience hoping some of them are in the market for what they offer. The louder the shout, the larger the expense, still with no guarantee that anyone in that audience will be looking for what they are selling. If a company shouts enough, of course the one effect is that people may gain recognition for their brand, which could lead to them using their company in the future. However, the effect is less than if you are there when the consumer is actively looking.
In addition to the repetition required for traditional media to be effective, it also is costly to shout across a larger market. On a local level, traditional media has a much greater opportunity for success with success measured as return on investment. However, once you move into national, and certainly global markets, search marketing is where a company will see the greatest opportunity to turn eyeballs and ears into qualified leads.
As a whole, a company will see the best return on investment by allocating their marketing dollars to an SEO professional that will position their brand directly to those consumers actively in the market for their products or services.
Why spend dollars on TV, Print, and Radio if your company keywords are not also found on the first page of the search engines? If you’re not found, then you’ve advertised for your competition. We bring to market the most effective tools in generating cost-effective search engine results and we are committed to constant research and monitoring of the search engines’ algorithms so that our clients can act on them before their competitors.
An upgrade from your local Winnipeg Internet Marketing firm is Fresh Traffic. We serve clients around the world and deliver excellent performance. We can reach your target market more effectively because we have the experience and proven strategies. You can leverage our productive capabilities from optimized content, analytics, on-site optimization, viral marketing with video, and more.
The economy is a troubling factor however there are immense opportunities via the Internet. Search engine optimization in particular, when done well, can breathe new life into your sales volumes and help you maintain visibility with old and current customers.
It is a difficult challenge to dominate search results and be seen on the Internet. With our years of Internet marketing experience, we are the right choice of Winnipeg marketing companies. We work for several major marketing companies delivering the level of results they must have.
Internet Marketing is one of your most important aspects to having an effective website. We hear countless clients telling us that they have spent thousands of dollars on developing their website but they still cannot be seen online.
Internet Marketing is the piece of the puzzle that joins your development efforts with actual sales. At Fresh we closely follow and master the trends that are used by search engines to index and identify websites. This allows us to place our clients’ websites in the first page of search engines’ results and connect them to their target market.
We specialize in Internet Marketing in the forms of Search Engine Marketing, Search Engine Optimization, Pay Per Click advertising campaigns, E-Commerce, Web Analytics, and Web Market Research. These areas of Internet Marketing are complementary to each other and, with the right balance, can be very effective in helping you achieve your web goals and marketing targets
To learn more Contact us Today (1) 204.942.4200
Some people think doing more with less implies doing a lower quality work with fewer resources, I would simply argue it means finding a way to work smarter, improve efficiencies and make your current investments work harder for you.
What does this have to do with SEO you may ask? SEO is lauded as bring one of the most cost effective forms of online marketing. Most, if not all companies have some form of career website that they’ve invested thousands of dollars in. If people not able to find your website, this investment is not living up to its full potential.
3 Reasons Why Companies Should Turn to SEO
1. Marketing Budgets Go First – In a not so hot economy, the advertising and marketing budgets or organization are generally the first to get cut. Knowing that your competition is reducing their marketing spend is the exact reason why increasing your marketing efforts will give you a great advantage. Research shows that companies that continue to market themselves during a down economy grow faster than companies that do not.
2. No Travel Budget for tradeshows – People that might generally attend out of town tradeshows to scope out new products and services find that their travel budgets have disappeared and are now having to turn to the internet to do their research. Companies out there that are still in a position to buy, but you need shows up in their search results in order to be given consideration. The way to ensure this is by optimizing your website via SEO.
3. Maximize Your Current Website Investment – “Buy” Instead of “Rent” – With limited budgets it’s important that you laser focus any current and new initiatives, targeting only those tactics that will give you the very best return on investment. One of those most impactful tools available is SEO. By optimizing your website, you are no longer wasting traffic from the search engines; you are investing in a long term solution that will allow you to take ownership of the search traffic that was yours in the first place.
Companies that adapt will survive and grow, businesses don’t grow by staying stagnant. Investing in SEO now will give you the best chance at pulling ahead of your competition in the future.
I frequent a few blogs and forums about search optimization, it’s tips and tricks, and there’s recently been a disturbing trend which seems to be developing. It’s summed up best, with the quote below.
“..reading up on SEO search optimization methods 2 hours over the night and its pretty overwhelming the amount of different strategies for posting, content and back links from other websites I guess in some sort of partnership which I’m not too excited about. I am now looking for short cuts as I don’t have the time nor energy..”
It’s only a handful of words, a couple of sentences, but there are so many problems and misconceptions just within that. The post continues on, and the poster actually asks about black hat seo and how he can use those techniques to rank his site. As anyone who legitimately works in the sector can tell you, that’s a great way to get black marked by the big G.
A major problem with the post, is the thought that with no prior knowledge, the poster could just scour the internet, and in a night or two, could learn all they need to about optimization in order to implement it on their site. That idea, that fallacy, in and of itself, is one of the most dangerous in terms of the industry.
Search engine optimization is not a medium to be taken lightly, or to be mistreated when you do make the step into the arena. SEO can be your businesses best friend and staunchest ally, or, it can be your downfall.
A simple comparison, an amateur golfer and a pro golfer. Putting the two into a competition on a course, irregardless of difficulty, one would never assume that the amateur would beat the pro. Experience, time on the “job”, and knowledge, would propel the pro into the winners circle.
So instead of duffing around and filling your site full of divots, give the pro’s a call at Fresh, we’ll take you to the winners circle every time.
What is SEO
SEO stands for Search Engine Optimization. Borrowing a definition from wikipedia… “it is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” SEO is a process which requires a time investment in order to see results. For faster results, one might try PPC, which you can setup and turn on in the same day.
Is this still true? over the last few days a web designer called Derek caused a little flutter online with his comment “Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned”
In the words of Aaron Wall at seobook
Well, I’m sure some SEO is undertaken by people without either brains or soul, but the same could be said of web designers.
It is true to say some web designers are clueless about the web, seemingly only interested in crafting pretty pictures. In Flash. They charge clients a fortune for it, and have no idea whether their self-indulgent nonsense will add any value to the clients business. It’s barely even a consideration.
That’s rather misleading. It might be true, but it’s still misleading. Some web designers, just like some SEOs, are pointless. That doesn’t mean all SEOs or web designers are pointless. Unfortunately, Derek thinks the entire SEO industry is a con.
Judging an entire industry by what some bad actors do is wrong.
I have to agree with Aaron, but got around to thinking that SEO should have a new meaning, Search Educating Operative.
Any front-end developer worth working with should be familiar with the basic tenets of search engine optimization, there is nothing evil about charging for what is obvious, the entire service industry is based on it. If someone else built a page and didn’t follow the obvious parts of SEO, charging to clean it up is perfectly ethical and provides a clear benefit.
A little more educating these people on the proper proceedures would help.
Like advertising, the worse your product (website) is, the more (SEO) you will need.
If web designers used more common sense in web development and writing quality content the less seo would be required.
It’s about education. We teach them how to write for humans rather than using internal jargon – again it seems so simple but you would be amazed at how many people don’t think about it.
In an ideal world, people would write their websites with content, usability and accessibility in mind but as they often don’t, this is where SEO comes in.
It’s unfortunate that there are a lot of shonky used car salesmen in this industry but there are some brilliant, clever people working in SEO trying to make the web a better place. It’s about creating quality content and good experiences and this is what we get our clients to do.
I think of SEO like usability – yes it’s common sense, but sometimes clients need you to come in and educate you on the best practice way of doing things
Danny Sullivan at search engine land said …
These SEOs, by the way, struggle with web developers who “think” they know SEO but don’t. Web developers who think that despite what an SEO tells them, a 302 redirect is the way to go. And thus the International Herald Tribune loses thousands of links because who wants to trust the scummy in-house SEO, right? I’ve got story after story of web developers and designers who think they know SEO but don’t, who cause major problems for web sites, and yet NO ONE ever writes a blog post blasting them.
You probably shouldn’t be charged for a couple things that many “back alley” or “strip mall” Web SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are outdated or simply don’t work to help rankings.
No two sites on the Internet are identical. In rare instances, some of the below tactics may work. But most of the time, if your SEO company is pushing these services on you, take a good hard look at what you’re paying for.
1. Submitting Sites to Search Engines: There’s a big difference between submitting your site to the search engines and submitting your site to directories. Directory submission is a very important part of link building, and has continually proven to be valuable.
Submitting your sites to the search engines isn’t valuable to SEO. This simply offers another way for the search engines to find your site. If all you do is submit it to the search engines and sit back and wait, you likely won’t see any rankings, other than potentially for your brand name.
2. SEO Landing Pages: Another outdated tactic is building landing pages just for SEO, although this is a temporary solution that e-commerce companies sometimes choose to take rather than spending the time fixing the actual site and navigation. In most cases, if you want long-term results without sacrificing user experience consistency, you should optimize your actual content versus trying to create circa 2001 “doorway pages.”
3. Reciprocal Linking: The last outdated tactic is using reciprocal linking as a primary link building tactic. If your SEO company or consultants requires that you place an outbound link to every site that is linking to you, then you should run away. Some reciprocal links aren’t bad, especially ones that occur naturally — just be worried if this is the only link building tactic presented.
When building your new site, always bear in mind the search engine optimization essentials, mind your tags, provide relevant content, and be sure to include your keywords along the way. But at the same time, that doesn’t mean you can just cram War & Peace onto a single page, and expect to become the “expert” on the literature.
So what’s the ideal? There’s no absolute number to tell the truth, but there is definitely a “too big” number. Typically, if you’ve built your site, uploaded it to your server, and had to wait in the 8+ second range for it to load, it’s too big. Huge pages (over 100 K – which is the standard established long ago) can account for a lot of user challenges and decrease the bot’s crawl rate and depth: note that the bot works on a budget – if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages. Paring down your pages, while keeping your content, design, and feel can be a challenge in and of itself. In this area, is where a qualified SEO consultant will best assist.
There are no (known) limits to textual content. Iin terms of word count there are some massive pages out there, and Google seems to index all of them. The only actionable advice here is to make text easy to read for your readers, not spammed full of keywords or disjointed text, spiders can handle as much text as you need.
And in the end, does size matter? Yes, and no, if your site and pages are built and properly optimized, they can have great amounts of content for your readers. Contacting us at Fresh, we will be sure to let you know just which side of the line you stand on.
Free SEO Tools, Check your Links, PR or get a spiders view, make use of the search engines good practice guide and check your website.
In some circles, search engine optimization (SEO), has acquired a bad reputation. The industry moves fast because search engine algorithms (the unknown “logic” search engines use to associate searched terms or phrases with germane Web pages) is constantly changing. It is simply not in the search engines’ best interest to make this logic known (Google, Yahoo, etc. host advertising platforms and would rather a business pay for rankings – hey, they are running a business too!). The vast knowledge needed to implement SEO created an “us” and “them” dichotomy – if one didn’t “know” seo, then it was better left to the “experts”. The obvious problem being that if one does not know, how would they know their SEO services “knows”. It is kind of like bringing a car to a mechanic – one can get an outrageous bill and not acquire the knowledge to determine if the large amount was vindicated or not.
The specific “logic” is constantly changing, but SEO implements online initiatives to help a business’ quest for visibility. Simply, SEO is marketing for words and phrases associated with goods and services, in comparison to traditional marketing, which would seek to promote a business’ name, executive, etc. That is a very simple definition, and SEO is a lot more complicated (such as the need to acquire in-bound links from reputable sources), but it is an easy, elementary way to begin thinking about search optimization.
It is strongly suggested that any businessperson, thinking about using search engine optimization, do some reading on the subject. Frankly, there are many “SEO experts” out there who will take money, obfuscate, and get no results. On the other hand, many genuine providers exist that can greatly help a company. Researching the topic makes for a better result in finding a provider (after research, a business may find SEO services are not in their budget or presently desirable).