Category Archives: seo

When to Run Away from a Web SEO Company

You probably shouldn’t be charged for a couple things that many “back alley” or “strip mall” Web SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are outdated or simply don’t work to help rankings.

No two sites on the Internet are identical. In rare instances, some of the below tactics may work. But most of the time, if your SEO company is pushing these services on you, take a good hard look at what you’re paying for.

1. Submitting Sites to Search Engines: There’s a big difference between submitting your site to the search engines and submitting your site to directories. Directory submission is a very important part of link building, and has continually proven to be valuable.

Submitting your sites to the search engines isn’t valuable to SEO. This simply offers another way for the search engines to find your site. If all you do is submit it to the search engines and sit back and wait, you likely won’t see any rankings, other than potentially for your brand name.

2. SEO Landing Pages: Another outdated tactic is building landing pages just for SEO, although this is a temporary solution that e-commerce companies sometimes choose to take rather than spending the time fixing the actual site and navigation. In most cases, if you want long-term results without sacrificing user experience consistency, you should optimize your actual content versus trying to create circa 2001 “doorway pages.”

3. Reciprocal Linking: The last outdated tactic is using reciprocal linking as a primary link building tactic. If your SEO company or consultants requires that you place an outbound link to every site that is linking to you, then you should run away. Some reciprocal links aren’t bad, especially ones that occur naturally — just be worried if this is the only link building tactic presented.

Does Size Matter? – Guideline for Basic SEO

When building your new site, always bear in mind the search engine optimization essentials, mind your tags, provide relevant content, and be sure to include your keywords along the way. But at the same time, that doesn’t mean you can just cram War & Peace onto a single page, and expect to become the “expert” on the literature.

So what’s the ideal? There’s no absolute number to tell the truth, but there is definitely a “too big” number. Typically, if you’ve built your site, uploaded it to your server, and had to wait in the 8+ second range for it to load, it’s too big. Huge pages (over 100 K – which is the standard established long ago) can account for a lot of user challenges and decrease the bot’s crawl rate and depth: note that the bot works on a budget – if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages. Paring down your pages, while keeping your content, design, and feel can be a challenge in and of itself. In this area, is where a qualified SEO consultant will best assist.

There are no (known) limits to textual content. Iin terms of word count there are some massive pages out there, and Google seems to index all of them. The only actionable advice here is to make text easy to read for your readers, not spammed full of keywords or disjointed text, spiders can handle as much text as you need.

And in the end, does size matter? Yes, and no, if your site and pages are built and properly optimized, they can have great amounts of content for your readers. Contacting us at Fresh, we will be sure to let you know just which side of the line you stand on.

Search engine optimization (SEO)

In some circles, search engine optimization (SEO), has acquired a bad reputation. The industry moves fast because search engine algorithms (the unknown “logic” search engines use to associate searched terms or phrases with germane Web pages) is constantly changing. It is simply not in the search engines’ best interest to make this logic known (Google, Yahoo, etc. host advertising platforms and would rather a business pay for rankings – hey, they are running a business too!). The vast knowledge needed to implement SEO created an “us” and “them” dichotomy – if one didn’t “know” seo, then it was better left to the “experts”. The obvious problem being that if one does not know, how would they know their SEO services “knows”. It is kind of like bringing a car to a mechanic – one can get an outrageous bill and not acquire the knowledge to determine if the large amount was vindicated or not.

The specific “logic” is constantly changing, but SEO implements online initiatives to help a business’ quest for visibility. Simply, SEO is marketing for words and phrases associated with goods and services, in comparison to traditional marketing, which would seek to promote a business’ name, executive, etc. That is a very simple definition, and SEO is a lot more complicated (such as the need to acquire in-bound links from reputable sources), but it is an easy, elementary way to begin thinking about search optimization.

It is strongly suggested that any businessperson, thinking about using search engine optimization, do some reading on the subject. Frankly, there are many “SEO experts” out there who will take money, obfuscate, and get no results. On the other hand, many genuine providers exist that can greatly help a company. Researching the topic makes for a better result in finding a provider (after research, a business may find SEO services are not in their budget or presently desirable).

What Do SEOs know that bloggers might not know?

If you could tell the web 2.0/read-write/blogging/crowd-sourcing crowd one thing about search marketing, what would it be? In a recent talk, given to bloggers, by Google Engineer Matt Cutts, Matt posed the question: “What Do SEOs know that bloggers might not know?” Matt goes on to talk about the merits of keyword research in terms of topic selection, and how understanding… More

Caffeine could 'substantially' affect SEO

With so much emphasis on search engine optimization (SEO) in recent years, companies have worked hard to get their keywords to rank high in SERPs, but will all that be for naught if Google adds “Caffeine?”

On the 360i blog, they wrote that a change to Google’s Caffeine would “substantially” affect search rankings for keywords.

By comparing 40 retail keywords in Google “Decaf” versus the beta version of Google Caffeine, they found that there was about a 15 percent shift in first page rankings.

There also appears to be more relevance placed on Universal results, meaning that SERPs will contain more instances of videos, news, images, books, blogs and local search results.

When looking at the Universal results from Caffeine, it appears that an increasing emphasis is being put on news. 360i notes that currently news makes up about 1 percent of web listings but in Caffeine, news jumps to 5 percent.

Since it was first introduced earlier this month, SEOs have argued that Caffeine will mark a dramatic change in rankings if it were to go live. In a post for PC World, they called Caffeine “potentially a very big deal” for businesses that rely on their search rankings in Google.

SEO Service From The Top Seo Company

Traditionally, companies are accustomed to making large outlays in the promotional material and merchandising of their products and services so to exist in this merciless aggressive world. Then, the coming of computers and the internet made the way for efficient and cost-saving company operations via the establishing of sites and other internet technologies. SEO or search engine optimization services are one specified innovative methods applied to elevate your site in major SEs like Google and MSN so that the unequaled and advanced services of the web site extend to a multitude of prospective clients leading to increased profits.

The benefits of search engine optimization services have now been experienced by nearly all webmasters who try to stay in the business for a sustained time period. People today fall back to a number of SEs to search a specific piece of info, merchandise, seo services or anything additional by placing in keywords in search boxes. Just think of a position where your site Is not listed or inhabits an inferior ranking in majority of search engines.

FreshTraffic.ca recently launched their brand new website dedicated to internet marketing. They are a leading seo company offering their services at exceptional prices and are beating their competitors hands down. They offer services such as link building, content writing affiliate marketing and many more.

Golf magazine updates SEO

A golf magazine is now using SEO With more people heading online to look for news and content every day, a growing number of media outlets are using search engine optimization (SEO) to increase traffic – a trend that is being adopted by even niche media markets.

Golfweek, a magazine for golfing enthusiasts which boasts a weekly readership of more than 1.3 million people, says it has revamped its website and plans to make the site easier to find through search engine optimization.

The website has already seen a boost over the past few years, with 111 percent increase in unique viewership between May 2007 and May 2008, but this new site the company content will be more accessible.

By using search engine optimization (SEO), Golfweek says news and articles will be easier to find through typical searches while the site itself has an upgraded search feature directly on the site.

The site is also jumping into the world of web 2.0 by featuring new blogs from staff and readers along with links to the site’s Facebook and Twitter pages.

Search engine optimization (SEO) is becoming a must in the world of journalism, with Jerry Booth, CEO for Freshtraffic.ca, recently saying,he’s surprised more job seekers in the industry are not well-versed in SEO.

Dont be fooled by your Web Shop

It’s that time of year here in Winnipeg, the summer is coming to an end, (not sure it ever started this year) and company’s start looking to the budgets for the coming year ahead.

Advertising, New websites and of course the new buzz words in Winnipeg, SEO, Internet Marketing and Social Media for the Internet.

STOP RIGHT THERE!!! BUYER BEWARE !!!!

You do know that every web shop, graphic designer, marketing department and web design company have become experts in these fields in recent months.

Yes you can read online, or buy the book and it will tell you everything.

People it is BALONEY.

If the company you are talking to are any good they will list on Google at the very top for what they do. example

A Winnipeg Web Design Company should be at the top for Winnipeg Web Design

A Winnipeg SEO Experts Company should be tops for Winnipeg SEO Experts.

Don’t forget people can buy an advert on a Google paid listing for these terms, BUT it doesn’t mean they are any good, CHECK the true organic listings down the left side, this is where Google list’s it’s trusted results.

If a company is there at the top for what they do, you should be pretty good, if not BEWARE.

Internet Marketing, SEO are the new gravy trains for Winnipeg and Canada and every Tom, Dick and Harry wants a taste.

Simple rule, if the company lists on the search engines top pages for what they do then the proof of the pudding is in the eating.

How to Become an SEO Expert

Search engine optimization (SEO) is more difficult than rocket science. Becoming a Jedi-level SEO master requires years of practice for most mere mortals, and like a Jedi, if one falls out of practice, one’s skills quickly wane.

This is not a static science. Search algorithms change constantly, and as they are carefully protected secrets, one can never know what those designing the search engines are really doing under the hood.

No, it’s not rocket science; A more apt analogy would be trying to reverse engineer a UFO that one can only see from afar, the specs of whose propulsion system constantly change.

Do not kid yourself: Becoming a genuine expert in this field is no easy task. In addition to all the knowledge needed, competition can literally be fierce. Your competitors may even actively sabotage you. One mistake can undo months of hard work.

If working on behalf of a client, you had better be darn sure that you keep your methods above board so that you do not get their site exiled to the far reaches of the Internet where it will never be found.

Meanwhile, some of your competitors will be using very underhanded techniques to try to make that happen. Like I said, it’s hard to reach Jedi level, and once you do, you have to take care to stay on the bright side of the Force.

If you are in business, it is extremely important to choose the right SEO company or employee.

If you want to become the right SEO company or employee, here are a few suggestions on ways to train yourself (and being self-taught is the only way to do this):

1. Build at least five websites and administer them for at least a year. Keep each one separarate from the others, its own little sanitary petri dish not to be sullied.

2. Go about it scientifically. Test hypotheses rigorously until you have a few bona fide theories. Keep good records and track results. Take special note of changes in search engine behavior and the keywords and descriptions that draw your visitors. Connect those changes to your SEO activities.

3. Learn how to identify effective keywords. Despite what you may have heard, this is not as easy as finding words that are both searched for and non-competitive. It’s best to be somewhat intuitive. What keyword combination are potential customers likely to use as opposed to bored or curious web surfers?

4. Use different tools until you find one that works. I have my favorite, but I’m not going to mention it in this article. We all have to have our little secrets.

5. Success before sales. Once you have at least 20 pages to the top for fairly competitive keywords, you can turn prospects into clients.

6. Play your cards somewhat close to your chest. Once you have some success, take a cue from the people who write the search algorithms and keep your exact methods to yourself. Also train and improve continuously so that your skills do not slip.

If you go through that training course, you will become a Jedi-level SEO expert who commands top dollar and deserves every penny.

Here at Fresh we have been doing this for over 10 years, yes the boss is really the master.