It’s that time of year here in Winnipeg, the summer is coming to an end, (not sure it ever started this year) and company’s start looking to the budgets for the coming year ahead.
Advertising, New websites and of course the new buzz words in Winnipeg, SEO, Internet Marketing and Social Media for the Internet.
STOP RIGHT THERE!!! BUYER BEWARE !!!!
You do know that every web shop, graphic designer, marketing department and web design company have become experts in these fields in recent months.
Yes you can read online, or buy the book and it will tell you everything.
People it is BALONEY.
If the company you are talking to are any good they will list on Google at the very top for what they do. example
A Winnipeg Web Design Company should be at the top for Winnipeg Web Design
A Winnipeg SEO Experts Company should be tops for Winnipeg SEO Experts.
Don’t forget people can buy an advert on a Google paid listing for these terms, BUT it doesn’t mean they are any good, CHECK the true organic listings down the left side, this is where Google list’s it’s trusted results.
If a company is there at the top for what they do, you should be pretty good, if not BEWARE.
Internet Marketing, SEO are the new gravy trains for Winnipeg and Canada and every Tom, Dick and Harry wants a taste.
Simple rule, if the company lists on the search engines top pages for what they do then the proof of the pudding is in the eating.
Search engine optimization (SEO) is more difficult than rocket science. Becoming a Jedi-level SEO master requires years of practice for most mere mortals, and like a Jedi, if one falls out of practice, one’s skills quickly wane.
This is not a static science. Search algorithms change constantly, and as they are carefully protected secrets, one can never know what those designing the search engines are really doing under the hood.
No, it’s not rocket science; A more apt analogy would be trying to reverse engineer a UFO that one can only see from afar, the specs of whose propulsion system constantly change.
Do not kid yourself: Becoming a genuine expert in this field is no easy task. In addition to all the knowledge needed, competition can literally be fierce. Your competitors may even actively sabotage you. One mistake can undo months of hard work.
If working on behalf of a client, you had better be darn sure that you keep your methods above board so that you do not get their site exiled to the far reaches of the Internet where it will never be found.
Meanwhile, some of your competitors will be using very underhanded techniques to try to make that happen. Like I said, it’s hard to reach Jedi level, and once you do, you have to take care to stay on the bright side of the Force.
If you are in business, it is extremely important to choose the right SEO company or employee.
If you want to become the right SEO company or employee, here are a few suggestions on ways to train yourself (and being self-taught is the only way to do this):
1. Build at least five websites and administer them for at least a year. Keep each one separarate from the others, its own little sanitary petri dish not to be sullied.
2. Go about it scientifically. Test hypotheses rigorously until you have a few bona fide theories. Keep good records and track results. Take special note of changes in search engine behavior and the keywords and descriptions that draw your visitors. Connect those changes to your SEO activities.
3. Learn how to identify effective keywords. Despite what you may have heard, this is not as easy as finding words that are both searched for and non-competitive. It’s best to be somewhat intuitive. What keyword combination are potential customers likely to use as opposed to bored or curious web surfers?
4. Use different tools until you find one that works. I have my favorite, but I’m not going to mention it in this article. We all have to have our little secrets.
5. Success before sales. Once you have at least 20 pages to the top for fairly competitive keywords, you can turn prospects into clients.
6. Play your cards somewhat close to your chest. Once you have some success, take a cue from the people who write the search algorithms and keep your exact methods to yourself. Also train and improve continuously so that your skills do not slip.
If you go through that training course, you will become a Jedi-level SEO expert who commands top dollar and deserves every penny.
Here at Fresh we have been doing this for over 10 years, yes the boss is really the master.
Three top organic SEO tips to improve your web page rankings in YOUR competitive world!
Organic SEO TIP 1
Ensure that the key phrase you are chasing is in the title, first line of your copy and also the description tag.
SEO Organic Tip Two
It’s important that real life human beings can understand the words on the page and that it is not written just to impress the search engines. You’ll be doing business with real people not computers so address their needs.
Tip 3 to rock your Organic SEO
Ensure you link out from your article to at least one other website… ideally half a dozen or more. These contextual links will boost the relevance of your story and so help it fly.
SEO companies employ techniques designed to boost your Web site’s ranking on search engines (Google, Yahoo!, Bing, etc.). Unlike pay per click services, many SEO offerings can’t be tracked in terms of exact ROI — many techniques are used together to drive overall Web traffic. Most SEO companies provide some or all of the following services:
1.Web site and Server Audit – Most SEO firms start here, making sure that search engines are able to properly index your site. This can include making changes to your site map and other revisions.
2.Manual Submission – SEO companies regularly submit your site to search engines for indexing. Note that some in the SEO community feel this process isn’t strictly necessary.
3.Link Building – Links from other sites that “point to” your site are a valuable part of any SEO effort.
4.Keyword Research – What search queries are your target customers entering? What words (if any) do your competitors have a stronghold on? Keyword research is both a science and an art — most SEO companies use proprietary software programs to help them determine which popular keywords are worth “targeting” and then work with you to incorporate those terms into your site’s text and external links.
5.Content Writing – The firms will help you create new or revised site content based on keyword research.
6.Tracking and Maintenance – Search engine ranking is only temporary. The relevant keywords can change and the search engines are constantly tweaking their algorithms. That means maintaining a high ranking requires monitoring and ongoing effort.
Of course, specific companies will provide additional services or specialize in a particular area. But a basic SEO contract should address most of the services above.
Looking for Expert Advice on SEO? Call us today 204.942.4200
Well it seems myself and Google have yet again something in common, birthdays.
Google went public 5 years ago and Fresh Traffic moved to Canada 2 years to the day.
To say it has been a hard slog would be a understatement, 4/5 years behind the times where the Internet is concerned, It felt like the Jurassic era, some company’s here still think it’s a fad, unbelievable.
Never one to quit though we have soldiered on spreading the word of search marketing and web optimization use for business.
I was invited to come look at Winnipeg Manitoba the heart of the continent after intially agreeing to go setup office in Toronto, boy was I surprised.
The place is great, the people are great and lots of opportunity, but business marketing here is well, old and local.
Marketers here still look to local Rags, local radio, oh… and of course the billboards and buses. Some are still amazed with their zerox machines and some have fax too.
Now for someone who was taking payments by text message in Europe 6/7 years ago, marketing the internet in 1999 and leading the search engines top listings from 1997, you can see this would be a bit of shocker.
Times are changing though, the news has arrived that the US has a new President and yes he won the election with help from the internet. The local papers now talk about twittering and radio adverts even mention www. in advertising.
Manitoba is trying to be greener, so hopefully all the monies spent on glossy magazine advertising that get 500 readers might soon change to PDF’s and save loads of trees.
Fresh is trying to do its bit for Manitoba by planting the oranges and seeds around the Province in hope that they will one day take root and prosper the new business with fresh ideas.
Would I change anything? Not on your life
In the past, hotel chains were only working on taking their Brand to the next level and used to spend millions of dollars on expensive advertising budgets. Many Hotels had so good name that their Marketing was restricted to retaining old customers but today that is not enough. With the growth of Internet – Travel & Leisure Industry also saw a shift in the pattern of the customers. Attracting New clients became tough, competition increased and according to a recent survey nearly 40 % of the bookings are booked online.
According to one survey conducted in recession times – Hotels that had an Ongoing SEO Campaign saw less fall in hotel bookings in comparison to the Hotels that didn’t have an SEO Campaign. 500 Hotels in the US were surveyed. Experts say that Internet hotel marketing is key for growth and gaining traffic.
It is expected that Online Bookings will increase in the days to come which seems to be true due to the reason that today Online Air Tickets bookings are increasing , cars can be rented online hence hotels are going to be searched and booked more online in future. The use of fax and phone for hotel booking have drastically fallen down which was the main source of booking in past especially from used by Corporates for Hotel bookings.
Hotel Industry has avoided the fact that ” If Hotels avoid the manner how the customers want to communicate and wants to keep on using the traditional methods of Hotel booking then it will be do difficult for them to retain old customers and survive”.
Few hotel online marketing strategies we use are:
1) We add Customer Reviews (testimonials) and ratings to their hotel’s F & B, Room Service, Hygiene, Internet Service at the Hotel etc. which has increased mileage in hotel bookings.
2) Many of our clients saw a drastic increase in their business in matter of days after we uploaded their Business (Hotel) Address on Google Maps.
3) As a part of Internet Marketing we can Promote the hotel by Releasing Internet Press Releases which is a proven technique of Search Engine Optimization in which we can Promote Deals and educate the customers by providing them knowledge about our Hotel and the services we offer in a very informative and innovative manner.
We Optimize your existing website to generate more traffic and ultimately increased revenue. Our SEO Campaigns are designed to provide everything you need to raise your website rankings in search engines like Google, Yahoo and Bing. To begin with, your website will be researched by our Experts and an SEO Analysis will be provided which contains the Suggestions and inspection report of your website.
Feel free to contact our SEO Experts and request for an SEO Analysis !
Due to the wide spread nature of internet and Web 2.0 trend the online presence is becoming increasingly competitive. Search engines are continuously working towards improving their search results to give accurate and relevant information to the users. Search engine algorithm tends to change every now and then and one has to adapt the changes immediately to be in the top of the race.
Search engine optimization (SEO) is a broad sense is the set of methods used to boost website traffic, increase ROI that the website receives from the search engines, and businesses are affected depending on their placement in search results. It is an iterative and ongoing process, which keeps on changing as per the search engine rules.
Some of the major updates for 2009 till now in the field of SEO are as follows.
Google Improves Flash Indexing
Google has enhanced its search engine’s capacity to index Adobe’s Flash files, which are very popular on the Web but tricky for search engine spiders. Google and Adobe’s created a new algorithm which now indexes text content in Flash. As a result Google Bots now indexes textual content in .SWF files of all kinds and extracts URL’s embedded in Flash.
The Latest update on flash indexing made by Google on June 19th was that Google announces that when Google encounters SWF files on the web, we can:
•Index textual content displayed as a user interacts with the file. We click buttons and enter input, just like a user would.
•Discover links within Flash files.
•Load external resources and associate the content with the parent file.
•Index sites scripted with AS1 and AS2, even if the ActionScript is obfuscated. Update on June 19, 2009: We index sites with AS3 as well. The ActionScript version isn’t particularly relevant in our Indexing process, so we support older versions of AS in addition to the latest.
Canonical Link Element
In short, the canonical element is a line of code that you add to pages that may be duplicates. The canonical link element rel=”canonical” is added to a page within the header (head) of a page, typically by developers.
In this code, you designate the “canonical,” or “proper,” URL. Engines, in turn, note this URL and apply link popularity and authority to the canonical version instead of applying them to duplicate URLs.
This provides a hint to a search engine about which is the most important or original page if pages are identical or similar in terms of content, but have a different URL.
Google and other search engines announced support for a canonical link element that can help site owners with duplicate content issues.
Apart from canonical link element Webmasters have noticed few updates in the toolbar PageRank from February 28, 2009. Which was been discussed widely in many discussion forums, medias, etc.
March ‘09 and April‘09
Two major updates were :
i) Regular PR and Backlink Updates
Usually a Google PageRank update occurs every three months. So everyone was expecting an Page rank update in the month of march. Lots of rumors and gossips were spread out among webmasters and finally the wait ended up in the first week of April. This time Google crawled for both Page rank and Backlink. But this year Google gave two more surprises as Google danced similarly in the month of June and July which made a great impact on all the working strategies of SEO.
ii) Search Refinements and Snippets
There were three changes on the Google search result pages which were visible to all the users.
1. The snippet length for the search results has increased. Earlier the snippet was of two lines. Google now displays an extended snippet of 3 lines for queries that consist of three or more keywords. The idea behind this change is that these multi keyword queries are much targeted and complex and hence the short snippet might not contain enough information.
2. Another change is that Google now shows more related searches at the bottom of the search results page. It is very important that you optimize the different pages of your website for different keywords.
3. The third change is that Google now shows local results based on IP addresses. The local results are delivered based on the IP address of the searcher. That means that you will get different results than people in another city.
During the month of May two major updates occured in SEO world
i) Google Show Options
Google announced a new set of features called as Search/Show Options, which are a collection of tools that rearranges the result so that it can be viewed from different user’s perspectives.
If someone is looking for a particular query show options helps you in providing information regarding videos, forums, reviews, etc. Just say For example you want recent updates of your query but in general organic search you don’t get up-to-date information with the result, so these show options help you in getting recent information whether is 2 weeks earlier, 24 hrs or just latest one. There are other features which you can explore in your own time (like the nifty “wonder wheel”).These tools help in elaborating your result as per your requirement.
ii) Microsoft New Search Engine BING Launched
On May 28th Microsoft publicly unveiled its soon-to-launch search engine Bing, which was publicly available on June 3. Bing is Microsoft’s new decision engine. The home page features a rotation of stunning photography, for instance, which can be clicked on to produce related image search results. In search presentation, Bing wins. It uses technology from Powerset (a search technology company Microsoft acquired) to display refined versions of your query down the left side of the page. Bing gave a menu of “related searches,” that included Walkthrough, News, and so on.
Bing brings a new way of thinking to using SERPs, which has shown to demonstrably improve the satisfaction of searchers in finding the answers to their questions.
No More Page Rank Sculpting
PageRank sculpting is an SEO tactic that involves adding the nofollow attribute to links for which PageRank flow is not necessary. Early in 2005, the main search engines introduced a ‘nofollow’ attribute for the A HREF HTML command for coding hyperlinks.
Nofollow is also used extensively in social networks and in forums to limit any value comment spammers get from posting in the forums to their own sites for SEO benefits. PageRank Sculpting was one of the controversial issues among the webmaster. But the engines have evolved their thinking. They realize now that rel=nofollow is a much more versatile tool than when it was first conceived.
Pagerank sculpting used to be really effective around a year ago but Finally Matt Cutts announced in his blog that it’s not the most effective way to utilize your page rank and its not recommended.
Increase in Social Media Importance
With the continuing evolution of the Internet, and increased adoption of web 2.0 functionality, social media activities and discussions are going to take on a more important role in the eyes of a search engine. Social media has provided its users with unlimited opportunity to decide the relevancy of content. The financial downturn will encourage more marketing executives to turn to organic social media initiatives to drive awareness and interest. All in all, 2009 looks to be a year of significant growth for social media.
Discussion forums have built the tr
ust in the eyes of Google. It’s really not a surprise now if forum threads are been displayed in Google’s 1st page of SERP.
Webmaster “Summer Shine”July 2009 Google webmaster team have named there new update as “summer shine”. Webmaster added new feel to the webmaster. Among which some of the major updates are:
i)Site Selector Update:
Site selector lists all verified sites that you own, and allows you to search as you type. Only websites that are verified are been listed and available there.
It turns out that consumers rely on images in search engine result pages more than Google and Microsoft execs thought. Knowing this can help SEO professionals better optimize sites, according to executives from both companies who spoke at the Search Engine Strategies conference last week in San Jose, Calif.
It also turns out that image search is very important. Todd Schwartz, group product manager of online services division for Bing at Microsoft, shed light on the types of queries that consumers search for on Bing, he says. Following “Web search” categorized as a “vertical,” images took the No. 2 spot.
Not surprisingly, R.J. Pitman, director of product management for global search properties at Google, believes that image search as a vertical sits at No. 1, rather than No. 2. The growth comes from the “more than 1 billion” camera phones being sold yearly, and the ability to share pictures. Google sees “hundreds of millions of searches daily across billions and billions of images,” he says. Images are no longer a “nice to have, but a must have” piece to promote businesses online.
Pitman says Google has begun to rank images based on the quality of the image. People need to stop thinking about the photos as images and look at them as digital bits of information, where pixels in the frame actually mean something. Google considers more than the sitemap feeds, title tags and attached metadata when ranking images. The search engine now looks at what’s in the image. It helps Google find and serve up similar images through object and facial recognition, according to Pitman, who says to consider these facts to better optimize “when building next-generation Web sites.”
International news agency The Associated Press (AP) has adopted search engine optimisation (SEO) as a means to revamp its online readership, according to a report from brafton.com.
A report from the Nieman Journalism Lab at Harvard University revealed that AP is placing its faith in SEO to restore its readership to the massive levels enjoyed during the golden age of print. The research centre said that it had got hold of a seven-page AP consultation document setting out the group’s plan to better adapt their global coverage to the online world of viral marketing and social networking.
The document, entitled Protect, Point, Pay – An Associated Press Plan for Reclaiming News Content Online, discusses how best to protect the agency’s universal output – used in syndication by news providers around the world – while maintaining its own income stream from unique content. The problem is, as the Nieman Lab points out, that syndicated copy is not particularly useful when it comes to SEO. To deal with this, AP is planning to deny its client news organisations some of its content and keep it instead on a single, centralised AP website.
AP general counsel Srinandan Kasi told Nieman Lab: “We have unique pieces of data, maybe, or we have a unique visual narrative, a graphic. We have unique photos, a photo gallery, and so on.”
“How can you use some pieces of content to drive traffic to other pieces of content? That’s really what’s being addressed here.”
WebProNews recently reported that international news agency Reuters has enjoyed a 500per cent increase in online traffic since 2004 thanks to SEO.
As customers turn to the Internet more and more to research their business needs, marketers are using online technologies to manage marketing through multiple channels, make changes on the fly and measure results.
These provide marketers with actionable steps and techniques, that improve their demand generation, lead nurturing, and ultimately their organization’s opportunity win rates, while spending their limited resources (i.e. time) wisely.
Getting Found,” Fresh can help getting your website or microsite ranked in natural search engine results for the keywords used by people in the market for your goods or services. We outline which elements of your pages matter most to search engines when they are indexing your site, and provides solid tips for finding out how your sites rank today and how to improve those rankings.
We provide people with information they can understand — to de-mystify the technology, and show people they can be in control and produce terrific results in their online marketing activities. It doesn’t have to be hard, or outrageously expensive.
Call Today for a FREE Assessment (1) 204.942.4200