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Browsing "seo"

The Magic of Seach Engine Optimization

Apr 21, 2009   //   by freshtraffic   //   internet strategy, search engine optimization, seo  //  Comments Off

Magic! Mysticism! Mystery!

Nope, guess again. Search Engine Optimization, is to a lot of people, full of magic and mystery. It has none of these qualities, yet when it’s done right, it can definitely provide the illusion of it.

Proper SEO, can change a companies future, drive internet marketing and sales, give that needed visibility for your campaign race, and more! When the rules are followed, and the steps are taken, it can be magic.

That being said, there’s the black magic out there of course. The not so legal tricks, cloaking, hiding text, keyword stuffing, just to name a couple. The temptations for fast results, often come with the just rewards, barring of your site, to outright banning your site from the index.

In the end, the good guys win, and the bad look for a new way to use their tricks.

Which hat will your hero wear?

SEO, AMERICAN IDOL & HELLS KITCHEN

Apr 19, 2009   //   by freshtraffic   //   idol. hells kichen, jerry booth, seo, SEO Expert  //  Comments Off

What does SEO, American Idol and Hell’s Kitchen have in common?

Nothing really apart from the leading men are all Brits.

You have Simon Cowell the cocky straight talking British judge who just tells it as it is on Idol and other shows,and he is usually right. He also just happens to makes millions of dollars do so.

Then theirs Gordon Ramsay, the F Word expert chef in Hells Kitchen who curses more F’s B;s and C’s explicits in a 30 minute cook show than most people hear in a month.

Then you have Jerry Booth a World Renowned SEO Expert who has been called a mix of both the above.

I met Jerry over 9 years ago, I have worked with him on numerous occasions in that time with large and small clients worldwide, is he like the above? ABSOLUTELY.

Hot headed, quick tempered, impulsive, impatient and impossible. Hates taking orders, fearless, energetic, gloriously independent, wonderfully ambitious and eternally hungry for a new adventure.

There is of course, an element of truth in all this but there’s a lot more to the story. We’re talking about a wise thinker and careful planner, someone with amazing willpower and initiative, but above all that he is a WINNER.

So if you love Cowell and Ramsay, You’ll love Jerry, no ego’s get stroked,a few dented maybe, he treats everyone the same, I have been in his presence when telling some very famous people who most would be clambering for autographs, pictures or even fainting in there presence just exactly what he thought with explicits included.

The world is full of talkers, but not many do the walking too, here’s 3 that do.

KJL

3 Keys to a Successful Web Presence

Apr 1, 2009   //   by freshtraffic   //   seo, seo strategies  //  Comments Off

Whenever I ask a prospect what their goals are, all too often their answer is, “We want to rank in the top three results for keywords A, B, and C.”

Is that really a goal?

Now, I understand that high rankings (or, rather, organic search traffic) are important. I sincerely believe that a sound organic search strategy should be the core of every business’s marketing efforts.

This goes back to the old adage of running a business (location, location, location). You must be where people are actively searching for your product or service offerings.

However, imagine that you had the perfect retail location and yet your storefront was filthy. Perhaps there isn’t as much as a sign with your company’s name on the front of the building. Perhaps, once you get into the location, not a single item has a price tag and the salespeople are nowhere to be found.

That traffic coming through your parking lot isn’t going to help much, is it?

There are three basic rules that you need to follow to have a successful Web presence:

1. Brand matters.
2. Usability matters.
3. Search engine optimization matters.

Brand Matters

The look and feel of your Web site is a key component to success on the Web. For example, last summer, a retailer that was enjoying great rankings in the search engines approached my company about a possible redesign of their Web site.

When I pulled the site up, it was very evident that these folks needed a facelift (the site was very ’90s, with no brand — not even a logo — and it was poorly organized). This e-commerce Web site was typical of many: it was graphics-heavy (not even formatted consistently) and had little to offer in terms of (keyword-rich) product descriptions.

Bottom line: there was no way that I would drop my credit card info on this Web site. I didn’t trust it. If I were a common searcher, I’d probably spend about five seconds on the page that I landed on, then hit the back button and check out the next result.

Build a Web site that exudes credibility and trust with your target audience. Because online, a competitor is always next door to your perfect location. And, next door to them is another competitor. You get the picture?

Usability Matters

OK, let’s assume your Web site looks great now. So, if you manage to get the traffic to your site, you probably want people to fill out a lead form, call you, or buy a product.

Too often, prospects tell me that a phone call is a major point of emphasis for them, yet you can’t easily find their phone number on their page. Check some of the most successful e-commerce or lead-gen Web sites and you’ll notice that most of them display their phone number on the top right of every page. Little things like this can have a dramatic impact on your success.

Every click/visitor to your Web site is valuable. Yet many don’t put the effort to get the most out of every click.

Once you get people to your site, what do you want them to do? Download a white paper? Sign up for a newsletter? Complete a lead form?

Now, be honest with yourself. Are you making this action obvious to your visitors? People on the Web have very short attention spans.

Search Engine Optimization Matters

Now, just because I put SEO last on this list doesn’t mean that this is the last thing you should do. Oh no. The creation of your information architecture absolutely should be done in conjunction with your SEO efforts.

Your SEO team should research (or at least approve) the content management system and coordinate the design and site development. SEO is the foundation of your efforts.

Funny thing about how SEO and usability go hand-in-hand. Visitors to your Web site like content. They may be researching and need to read those detailed product descriptions.

And, coincidentally, search engines like that content, too. So, the more search engine friendly you make your Web site, the more usable the site will become. If your content is good enough, people might want to link to your Web site.

You know what else users like? Blog content. They love finding “unbiased” helpful/resourceful information. They love reviews. They love forums.

Guess what. Search engines love this stuff, too! Ever seen Wikipedia show up in your searches on Google?

So, next time you’re trying to determine your SEO goals, stop for a moment and think about the bigger picture. SEO is just one part of Web success.

Barack Obama – The Online Tips

Mar 19, 2009   //   by freshtraffic   //   obama, online marketing, seo  //  Comments Off

Okay Time to Tell and we know better than most :-)

1) Never be over confident : Uphold some modesty and keep in mind that it doesnt matter how good things look for you now, there is much more work to continue.

2) Don’t keep all your targeted terms in one basket : Barack Obama knew that to win an election meant campaigning in a multi-tiered fashion. You can’t target just one region. You must keep hold on every segment of your market in terms that they can understand.

3) Begin early : It was 2 years before Barack Obama became President that he started campaigning for it. For Online, age is a factor. Start up early and hold a top position.

4) Newcomers can beat old veterans : First it was Hillary Clinton then it was John McCain. Just because the other guys have more experience doesn’t mean that the guy with new ideas can’t come out on top.

5) Don’t spend all your time in areas you know you’re going to win : You must target the swing states – that is, there are segments of the marketplace that can go your way or move closer to your competition. Focus on those segments and make a strong case for yourself.

6) Build up a team that covers up for your weaknesses : Obama selected Biden which made a big difference. All Obama where lacked, was in experience which was make up by his running mate. Build up your team in a similar manner and lead ahead.

7) Be positive : It doesnt matter what the enemy throws at you, stay positive and be focused. Always have a ray of hope.

8) Change : Make sure that if you offer change that it is change we need.

Remember, SEO is not a zero sum game. Barack Obama and Online team have lessons to teach us all – about Search Engine Optimization and about life.

Using Your News To Drive SEO

Mar 13, 2009   //   by freshtraffic   //   internet news, newspaper, seo  //  Comments Off

With more than 70 million people getting their news online every day, your news is about more than just reaching the media.

Your news can be a powerful tool to directly reach the millions of people searching for information online, drive traffic to your website and maximize your online visibility.

News search engines like Yahoo! News and Google News offer a great way to direct targeted traffic to your website and help you generate awareness about a topic or your company.

Petsecure Pet Health Insurance Engage Fresh Traffic Group for Search Engine Marketing

Feb 17, 2009   //   by freshtraffic   //   ecommerce, pet insurance, search marketing, seo  //  Comments Off

Petsecure Pet Health Insurance, Canada’s leader in pet insurance, has announced that they have engaged the services of Fresh Traffic Group to drive qualified sales leads to their website and strengthen their brand online.

“Since undergoing a major rebranding of Petsecure in early 2008, we have seen a noticeable difference in how people are finding us online. We identified our placement on the search engines as one of the major areas to invest for this years marketing budget. We understand that to achieve high placement on the search engines, the best approach is to hire an SEO expert to consult us on the optimum way forward online,” says President of Petsecure Randy Valpy. “We were pleasantly surprised to find that a former Director of Google UK was headquartered right here in Winnipeg. We are confident that by engaging his company we can regain our position as leaders online for pet insurance in Canada.”

Comments Fresh Traffic President Jerry Booth, “We are always proud when we have the opportunity to work with industry leaders. We hit it off immediately with the management team at Petsecure, and we are confident that we can help them restore their position as leaders online. We often meet with companies who have placed a great deal of accountability in their IT departments or web designers to handle the task of marketing online. The reality is that SEO is a completely different skill set than that of an IT professional or web designer. This is why we welcome the opportunity to work with a company like Petsecure who value the importance of our service. We are excited to show them the results that come with engaging the expertise of a company dedicated to search engine marketing.”

About Petsecure Pet Health Insurance.
Petsecure Pet Health Insurance, the core brand of SecuriCan General Insurance Company, is 100% Canadian-owned and operated. It is Canada’s first and leading pet insurance provider, helping to provide the best care for dogs and cats, and peace of mind for Canadian pet parents since 1989. Their signature member package, Secure For Life™, provides comprehensive accident & illness coverage, routine care for pets, plus member benefits including dental, alternative care and more.

For further information on Petsecure, please visit their web site at www.petsecure.com or contact Mika Sanson, Manager, Marketing & Communications at: 204-942-2999 ext. 7297, msanson@petsecure.com

About Fresh Traffic Group – www.freshtraffic.ca

Fresh Traffic Group, operated by former Director of Google UK, Jerry Booth, specializes in organic search engine optimization (SEO) and search engine marketing (SEM), helping company websites to place high on the pages of the major search engines such as; Google, MSN and Yahoo. The company is headquartered on the 16th floor of the CanWest Global Building in Winnipeg, MB Canada.

For further information or to book an appointment to meet, contact: David Guspodarchuk, Sales Manager, 204-942-4200 ext. 2225, david@freshtraffic.ca

Get ready SEOs – Universal Search in 2009

Jan 29, 2009   //   by freshtraffic   //   Google, search, seo, video  //  Comments Off

Get ready SEOs… in 2009, it’s not all about search engine webpage rankings anymore! According to Google, they will officially be launching their Universal Search model in early 2009 to make users’ search experience as simple and straightforward as possible.

So what does that mean for the SEO world? The search game is not all about ranking #1 in the results anymore. Considering that there could be 2 videos, a series of images, and a map of local businesses ABOVE your top (SERP) webpage ranking, it’s time to turn those optimization efforts to new fields.

As Google incorporates Universal Search into its results in 2009, all types of web content will begin to appear on page one – not just web pages. Before you know it, whitepapers, images, news stories, products, and videos will permanently infiltrate search results.

Press Release – Winnipeg Search Marketing Company Launches New Canadian Website

Jan 14, 2009   //   by freshtraffic   //   fresh traffic, search engine marketing, search engine optimization, seo  //  Comments Off

Winnipeg, Canada January 13, 2009 — The Fresh Traffic Group is proud to announce the launch of their new Canadian website www.freshtraffic.ca which showcases all their new and existing services for the search engine marketing industry. The site also uses enhanced SEO methods to affirm their position in the SEO marketing industry.

The site features easy navigation and more informative pages and; internet SEO tools to help visitors better understand the detailed services they offer and their benefits.

“We felt it was time to use the wealth of information and results we have achieved to better represent ourselves in the North American market. Our services needed to be clearer to the captive audience we are looking to approach, and its imperative we give them the facts quickly to ensure they have come to the right place”, says David Guspodarchuk, Sales Manager of Fresh Traffic Group.

“New products used to get a traditional introduction to the marketplace,” says President Jerry Booth. “A company would send out a press release and advertise in the paper, on TV or on the radio, and a website would be created to highlight the new product’s capabilities. But now, product launches involve a new strategy that focuses on social networking, SEO, link-building, website optimization and content creation, integrated into many of the traditional marketing and public relations techniques already in use.”

Mr. Booth further states, “Recent events where history has been made show how times have changed. You still need to do all the traditional work with websites to list high in search engines like Google & Yahoo, but we have now integrated traditional media and marketing strategies with new media and social media services. Fresh Traffic offers a personalized approach to communication practices in areas such as; marketing strategy and marketing intelligence; internal positioning and reputation management; brand management; public relations and media relations; and small business consulting and global marketing practices. “

“Fresh has just been awarded the Top SEO Company for the second month in a row by Search Tech which confirms our leadership position in the SEO industry,” comments Mr. Booth. “Although every employee at Fresh is proud to work for the best SEO Company in Canada, we are not satisfied. Indeed, we are restless. In order to achieve many more number one rankings for our company, we must build on our success, not rest on it.”

About Fresh Traffic Group – www.freshtraffic.ca

Fresh Traffic Group, operated by former Director of Google UK, Jerry Booth, specializes in organic search engine optimization (SEO) and search engine marketing (SEM), helping company websites to place high on the pages of the major search engines such as; Google, MSN and Yahoo. The company is headquartered on the 16th floor of the CanWest Global Building in Winnipeg, MB Canada.

For further information or to book an appointment to meet, contact: David Guspodarchuk, Sales Manager, 204-942-4200 ext. 2225

SEO, Why is Everyone an Expert

Jan 11, 2009   //   by freshtraffic   //   Google, internet, internet marketing, search engine optimization, seo  //  1 Comment

A College internship at an interactive marketing company ended up the ticket to a promising career for one of its 22 year old students. During the internship, he learned a skill known as search engine optimization In August, he was snapped up by a public relations and advertising agency in Denver, and given the title of search engine optimization director.

This was a story in the New York Times

The birth of the Internet gave rise to jobs in areas like Web development and design. And as companies and consumers flocked to the Web, jobs in Internet marketing soon followed. Search engine optimization, part of Internet marketing, is what companies use to drive traffic to Web sites in the hope that consumers will buy a product or service, for example, or subscribe to a publication.

This is a question I ask myself on a regular basis, Why is everyone all of a sudden an SEO Expert, they read a few blogs, go on day course somewhere and all of a sudden they know all there is know about search engine optimization.

If only it was that easy,.

All the SEO’s I know personally, most are well known and documented on the web who have been doing this for the last 10 years, long before it had a name.

They all earn in excess of $1million a year, admittedly some write there own books, some write get rich marketing schemes that plays to peoples greed, are they bothered when earning $10 million a year, probably not.

The question I ask myself is this, if it was you earning this kind of money on an annual basis, would you tell everyone how it was really done?

I didn’t think so, You have your answer.

You can learn good practices by reading forums and blogs, you can read the guidelines set out by Google, Yahoo etc, learn about social media and even web designing, but I have yet to read the full story on how it is done by anybody.

The big hitters will always be the big hitters, WHY, money in the bank baby.

Not all SEO providers are the same

Jan 7, 2009   //   by freshtraffic   //   optimized, search engine optimization, seo  //  Comments Off

If you’re a small business shopping around for the right SEO to help you out, there are a lot of things you need to consider before jumping in and hiring a SEO subcontractor or firm. Even if you’re on a tighter-than-normal budget–and really, who isn’t right about now–you can’t shop for SEO simply on costs alone. That’s like buying an economy car when you really need a mini-van. You just need to find the mini-van that offers the best features at the right price.

Not all SEO providers are the same and not all sites require the same type of SEO service. All thing must be taken into proper consideration. Here are five things that are relevant to the overall pricing and success of your optimization campaign.

Size of your site

The size of your site will be a significant factor in how much work will be necessary to optimize. The smaller the site the easier the overall optimization will be. But if you’re dealing with a site with lots of pages or products then the optimization becomes much more complex. Even the pre-optimization work on larger site’s is more time consuming.

The difference between optimizing small and larger sites can literally be thousands of dollars per month. As you start shopping around and getting quotes for SEO, you need to be aware of the size of the task that you’re being quoted on.

Condition of site

While size of the site has an effect, so does the site’s overall condition. I’ve run across many smaller sites that were so completely screwed up that nothing short of a complete re-development was in order. This sucks for the small business owner, but when you didn’t invest in developing the site properly the first time, it means you either have to do it again correctly or simply suffer through ineffective SEO. Of course, you’re still paying for that SEO so you’re better off going for the re-development.

If your site is in relatively stable condition, from an architectural standpoint, then that will cut down the cost significantly. This is especially true for larger site’s where one change can be implemented across thousands of pages instantly.

There are a lot of factors that are considered when looking at the site’s condition. Things such as the architecture, usability, design appeal, usage and customization of title and description tags, page content, site navigation and internal linkage, all need to be considered when analyzing the condition of the site and what needs to be done to get it into proper order..

Keyword options

There is a huge difference in optimizing a site for a few dozen keywords, versus optimizing a site for several thousand. There are many sites in niche industries where keywords are pretty limited. Usually we can still come up with a list of a few hundred, but sometimes it’s even fewer than that. But in other industries the keyword variables are wide open and there can literally be an unlimited number of keywords that can be targeted.

The more keyword options there are for your site, and how quickly you want to get any and all of those keywords optimized and performing in the search results, will be a contributing factor in the cost of your campaign. If you are fine with a slower approach then costs can be reduced significantly. But if you want to be more aggressive, optimizing more keywords more quickly, then the cost will go up significantly.

Experience/Skill of SEO

Some SEOs charge $25/hour while others charge several hundred, and there is every shade in between. Not all SEO firms charge by the hour, but the quote for services is based on the number of hours of work estimated and how much the SEO believes they are worth for that amount of time, so essentially, everything is hourly based.

While you may not want to pay $200/hour for services when you can get it for $50, there is a skill factor involved in each pricing structure. Not everybody who charges a lot is worth it, but very few are worth more than they charge. Selecting a SEO with the skill level necessary to do the job and do it effectively is essential to your long-term success. Keep in mind, also, that more skilled SEOs will not only charge more per hour, but they will likely get more done in less time. At the same time, they are more likely to find and fix problems that would be left unaddressed by the lesser skilled providers.

Another factor to consider is the difference between hiring a solo-SEO consultant and a SEO firm. While firms tend to have more overhead that needs to be paid for, they often have a wider skill range to work from. It’s often difficult for one person to be an expert in SEO, architecture, copywriting, usability, link building, and social media all at the same time. In such cases these jobs will often be farmed out at a profit for both individuals/companies doing and managing the work, or simply performed less effectively.

Services offered

The amount of services offered in a SEO contract can vary from company to company. It’s not too difficult to reduce costs of the SEO service by cutting out non-essential services. But frequently enough, essential services are cut as well, in order to get costs down. Cutting costs by cutting essential services is bad for everybody. Not only will you not be performing but then you’ll blame the SEO who will in turn point out that you may need to purchase additional services in order to perform.

While not every service is necessary for every kind of SEO contract, you need to make sure that the essential services are in place. And from there, you still need to keep an open mind if other services may need to be added to give your campaign an added boost.

All of these factors weigh heavily in the overall cost of any SEO and online marketing campaign. If your funds are limited then you may be tempted to go with a budget SEO provider. But keep in mind that SEO is an investment. If you invest little, you’ll likely get little. But as you increase your investment then your return usually becomes exponentially greater.

Everybody needs to budget and you don’t want to get into a contract that you simply cannot afford to pay. Considering each of the areas above carefully will ensure you’re selecting an SEO provider that will provide you the best service, giving you the most value for your invested dollar. The last thing you want is to be budgeted out of success.