Category Archives: seo

A Little Company that do BIG THINGS

We heard this statement the other night from President Obama in his state of the union speech, it made me smile, why? because we are exactly that.

Since our inception on a coffee table back in the UK this is exactly how we have seen ourselves.

Over the years we’ve done big things with major brands like Sony, Sanyo & Best Buy, we’ve worked with celebrities & governments to making a small back street vendor a major player online across North America beating the likes of Sears & Costco, A little company that do big things.

What do we do? Well, everything to do with online search & branding, we have a team buying domain names daily, in fact we see opportunities before most others do, an example was the presidents quote of A little company that do big things, we bought that domain within 5 minutes of him mentioning it, a great slogan, we have done the same with others, company’s spend millions marketing there new project with traditional media, TV ads & Newspapers without first securing the web domains they will need to secure the brand first, how stupid is that at $10 a throw? then they complain when someone beats them to the punch and they have to pay Big Bucks to a little company for there ignorance, it’s just business.

We also run and manage Google Adwords accounts for clients, that’s easy considering I was consulting when the program was being built by Google, but what we really excel at is SEO, yes we know everyone can do this, if this is true then why don’t the company’s or individuals selling the service show up for themselves for major terms on the search engines like Google, Bing and Yahoo, it’s a no brainer, if they cannot list themselves, how do they list you?

Like Obama said, The rules have changed. In a single generation, revolutions in technology have transformed the way we live, work and do business. Steel mills that once needed 1,000 workers can now do the same work with 100. Today, just about any company can set up shop, hire workers, and sell their products wherever there’s an Internet connection.

Thirty years ago, we couldn’t know that something called the Internet would lead to an economic revolution, Innovation doesn’t just change our lives. It’s how we make a living.

Call a little company that do big things today on 204.942.4200 it could change your life.

Online Branding Cost vs Return

When discussing with clients, both current and prospective, about the costs entailed with their SEO campaign, there’s almost always a measure of shock and or disbelief at the bottom line. Being that it’s a marketing industry at it’s base, and other marketing campaigns yield little to no tangible results, SEO offers a break down that can be examined.

You can determine if you’re attracting the proper type of visitor. Are your keywords effective, is your content driving your search rankings to help you climb to, and maintain a commanding position on the SERPs? Or are you only receiving immediate bounces to your site because you’re appearing on the wrong results pages? SEO when performed properly, and maintained rigorously on an ongoing basis, can give you these answers.

As for the costs associated to get the results you want, just like in any industry you get what you pay for. There are bucketfuls of “experts” out there who will do your websites SEO for you for $200-$400, but what will that really get you? Just like when you need maintenance done on your car or home, if you’re not a qualified professional to do the work, you pay for the services you require. Now say for instance, instead of having a contractor repair your basement foundation, you get your neighbor who you’ve seen mix concrete help you, imagine the recourse you have available when your basement walls begin to crack, leak and sag again.

Just as it is with the “experts” out there, when you’ve noticed that the $200 you’ve paid doesn’t deliver you any measurable, or quality results, there’s only one person to blame. Nickle and dime spending when it comes to your online branding and marketing has to leave the train of thought, you get what you pay for.

The Greatest Guessing Game

What is the greatest guessing game you ask? It’s the game which has made Google, Microsoft and Yahoo, as well as other search engine start ups and even failures, piles of money just by mention of the word. Search, is the greatest guessing game.

What happened when Google took the game and applied it’s own rules, was dominate the online community as it propelled itself forward, clawing and fighting for all of the infomation it could find. There are various illustrations of the web which come to mind when it’s pictured. Firstly as a web of course, of interconnecting websites and pages, all of which the search bots, spiders naturally, navigate their way around and build up this interconnectability between them. I’ve seen pictures of the internet visualized as planets in galaxies and solar systems, as continents on a map and even as a DNA strand at one point. The best visualization I can come up with is that of an ocean, and all of the websites and pages of the internet are just kind of floating around. People are like little fish, darting around from point to point, sometimes finding what they want, sometimes not. But it’s a fluid environment, never the same from day to day and always on the move.

An article written about which search engine is better at delivering relevant results was the inspiration for today. It tried to demonstrate that by using identical results in different search engines, that one could clearly deliver better and more relevant results than the other. The reality is I believe, much murkier than that. Google is absolutely a brand name, and used extensively in all walks of life. Bing is working hard on branding itself as a decision engine and not a search engine, but in the end both algorithms do primarily the same thing. They guess at what you’re looking for, they guess that they’re delivering you what you want to see and they guess mostly correct only because you’ve already told them what you want to see. Whether it’s via your search history, cookies saved on your computer or even your directly typed search query. Search is still just a game, and for now Google still plays it best. The internet and online technology being what it is, we’ll revisit the topic in a year and everything may be upside down.

Online Marketing for 2011

And with the Happy New Year celebrations behind us all, it’s that time again where people make those resolutions to themselves to lose weight, be a happier person, exercise more etc. The very nature of resolutions is a noble one, but unfortunately most people shoot too high, disappoint themselves for not being able to perform or maintain and end up quitting all together. The best method, is baby steps of course.

Of course I can’t tell you if you need to exercise more, or eat better, but I can promise that if you take baby steps involved with your online marketing, you will see results, and results which will leave you very happy and in a very strong position for the next holiday shopping spree.

Your first baby step, should involve actually breaking down your current online agenda. Is your website up to date? Has your site been built with tons of active elements like Flash or Java menus? Is it easy to navigate your website? It’s hard, but try and imagine visiting your website for the first time as a new visitor, can you find information quickly and easily? It’s a small, but extremely important step in reprioritizing your online efforts in the new year. If you can realize what needs to be fixed after all, you can move forward with confidence.

Your next step, after having a good honest look at your website, should be a stark examination of your current online marketing efforts. Are you an AdWords afficionado? Does your web copy read naturally, or is it full of technical jargon about your product or services? It’s a fine line to sell yourself online to new clients, you need to be able to explain yourself as simply as possible, as accurate and concise as can be.

Now that you have a clear staging point from which to begin, it’s time to bring in the experts. SEO and online marketing experts at Fresh Traffic draw on over 25 years of experience in providing Search Engine Optimization & Internet marketing solutions. As specialists in Online Brand Development & Search Engine Optimization, Fresh Traffic makes the Internet an accessible & successful addition to all businesses, driving more unique visitors & brand impressions to websites. We’re the best at bringing you the traffic you desire to your site, start the new year right and let 2011 be your best online year yet.

Cheap SEO “often too good to be true”

 Getting your company noticed online is not always an easy thing to achieve. If your Website does not appear near the top of the first page on a Google search, chances are it will not see very much traffic. So in what is becoming an increasingly cutthroat business, how does an organisation draw attention to itself online?

By employing a  specialist search marketing company like fresh traffic whose goal is to help customers to find new business online, there are two distinct options for driving traffic to your Website. Search Engine Optimization (SEO) is all about making your Website friendlier to search engines, thereby achieving a higher ranking on the page. SEO focuses on optimizing elements such as keywords, navigation, images and videos, in order to obtain the best possible ranking on a search engine page.

The second option is Google’s AdWords, a paid for offering designed to maximise your online return on investment (ROI). AdWords ensures that when a Google search makes use of one of your keywords, your advert appears opposite the organic search results. Since it uses a pay-per-click system. AdWords can be more costly than SEO, but it is also more targeted and will not fall foul of changes in a search engine’s algorithms.

The down side to this is the fact that not only do the majority of users look predominantly at the left hand side of the page, (the organic SEO side) they also trust organic search results more, meaning they are more likely to click on these. Other problems include the rising cost of pay per click, along with the limited amount of copy space available – everything needs to be squeezed into a 70-character limit.

Businesses paying to improve their websites with search engine optimization (SEO) should be prepared for the cost, many companies today are paying a small amount of cash and expecting big results, but that as with most things “you get what you pay for”.

People investing in SEO should be wary of companies who charge very little as if a deal seems to good to be true, it probably is.

SEO to some can seem like smoke and mirrors, some companies we know now simply offer search engine submission, or Google adwords and camouflage it as SEO.

Doing it half way will leave you no better off than when you started down this path and don’t forget the thousands of dollars you could potentially spend in the effort, businesses should invest time and money in proper organic SEO and remember that the service is not a “one-time hit”.

Our company has experts who can help in respect of both SEO and AdWords. Call us today 204.942.4200

You can always add social media into the mix with a facebook or twitter account if needed.

Another Google Car

At what lengths do you go, to save yourself or your business some cash? Where do you decide to trim your budget. Production? Acquisition? Marketing? Development? Depending on your niche and business model there are many more to add to the list I’d wager. So when it comes right down to it and you need to find some money, where do you trim, all too often the budget cuts fall on the marketing angle. And the first place that gets the shaft, is online marketing more than not.

The argument usually heard is that it’s not tangible, you can’t track any results or gains with it. The internet is a virtual world of switches, capacitors and electrical connections, so in a touchable tangible sense it’s not “real”. The numbers however, the web is full of numbers which are very easily countable. That machine you use on your desk at the office and at home everyday is, at it’s core, an overgrown calculator. Traffic, sales, visitors and unique first time viewers are all metrics easily tracked by the software that expert SEOs use to demonstrate to clients that what we do works like gang busters.

And a question that we are asked time and time again is: “Why should I retain you on a contract if the guy down the street says he can do the same for me for only $300?” And since people keep asking, the simplest and honest to god answer is maintenance. See, the internet never sleeps, never rests and is always changing. Google, the king of search and search marketing is the same. Always changing the algorithm, making it faster, smarter and it can throw the entire results page into disarray when they make a number of changes at once. Retaining your position on the SERPs in the midst of these changes is why we’re the best. And it’s why we can command the costs required for the care we give to your online marketplace. Now, if you’re still unsatisfied that this is the case, a simple analogy for you in easy to understand terms.

Your website is a car and Google is it’s engine. The internet are the roads you travel endlessly. Knowing you need a tune up (SEO) you look for a mechanic to tend to your car, and decide to settle for the budget variety to save a few dollars and settle in for a rest. Waking up, you find out that your Google engine has decided that it doesn’t like unleaded fuel anymore and instead wants diesel. So back to your mechanic who tells you ‘Sorry, I don’t know what I need to do to work with diesel’. And instead of driving your way to the top, you’re stuck, stranded on the side of the road with a stalled site (car), and work done on your engine that no longer works.

If you need to save some budget dollars and decide to focus on marketing, then trim your budget in the old, untraceable metrics like television, radio, newspapers and billboards. Playing catch up on the web is an exponentially more difficult game the longer you wait Winnipeg, time to get a move on.

Penny wise, pound foolish

“Rant” I got a a call today from a Winnipeg business who decided to use another vendor 12 months ago for Internet marketing and some SEO Services and they are not happy with what they got. 

Surprise surprise, they went with them to save money or so they thought, now they are further back then ever and I’m suppose to be supportive of this.Winnipeg business when will you learn? Here’s the truth, you are already 5 years behind the eight ball on many other major countries, business has been supplying budgets for online marketing for over 10 years already, you guys are still humming and arring whether or not to do it and asking if the internet is going to still be around in 5 years. Take your heads out of your orifice.

Answer, No your web shop, IT guy, traditional media company, PR Marketing person or any other person who read a book or did a half day seminar in Winnipeg will know how to do it effectively, you need an expert to list nationally or globally, period. Any idiot can list for the town or city they live in, or the name of the company website, these are the ones that mainly work from basements or have a shingle over the door and charge $300 a month, some call themselves consultants.

The latest trend is calling themselves social media marketing or new media marketing experts and charging 1k a month. Beware!!!

Wake up, stop being Penny wise, pound foolish.

Rant over.

Practicing Safe Search

In the world of SEO, there’s the good guys and the bad guys. It’s discussed in great detail on a lot of websites, blogs and forums. So to contribute to the trend, I’ll briefly touch on the subject as well.

The big news as of late to hit the news reel is the royal engagement of Prince William and Kate Middleton, it’s been in print, online, I’m certain it’s been on television and the radio by now as well. But before you run off and hit the web to find all the latest gossip about the couple, follow a few simple rules first.

1) Know full well, that with news which floods the web like this engagement, it’s a prime target for black hat SEO. What black hat is usually associated with are all of the wonderful malware infections which keep computer repairmen in business, and shady companies in cash. What happens is the black hatters pick a hot, fast rising trend, and “poison” the search results. With hundreds of millions of people using search daily, it’s easy to pull in a few unsuspecting curiousity seekers.

2) Don’t click a link, if you don’t recognize the url. When you perform a search in Google, you’ll have the blue link headline, the black description text, and a green url. If that green text is not a website you recognize easily (such as cnn.com or bbc.com for example) take a pass on the link! It doesn’t matter if the description says it has the latest on the wedding, your hard drive and OS will thank you later.

3) The easiest way to gather information via search is built right in now thankfully. All of the major search engines return relevant real time results as well as part of a search. If a topic is trending well, and people are posting about it, there’ll be social and real time search listings.

Do yourself a very big favor when it comes to search, just because the websites which rank in the top 5 say they have the dish on all of the secrets, think first and click later. Malware has larger implications than just slowing down your computer and providing nagging pop ups. It can start there, and go all the way up the ladder to identity theft, password stealing and/or keylogging.

The Need for Progressive Optimization (SEO Maintenance)

 When it comes to SEO many people make the mistake of thinking that search engine optimization as an action. They are wrong. SEO is a process that must be continually maintained for as long as you wish your website to competitively rank for certain keywords.

Imagine you had purchased a car with the intention of racing. You then spent a great deal of time; money and effort in upgrading that car competitively. After many performance upgrades you take it to the tracks and enter it to compete against millions of other cars of varying performance and experience. You do not however invest in a pit crew or a maintenance crew. Would you realistically expect your car to come in first place? You do not get new tires, or fuel or any of the other equipment and services needed to keep your car operational let alone competitive. You do however continue to enter your car in the race. Months later, when you check on its performance how surprised would you be to find out that its doing even worse in those races then when it started?

Search Engine Optimization (SEO) works the same way. The car is your website, the performance upgrade is SEO and the pit crew is progressive optimization.

SEO maintenance is the continued optimization of your search engine marketing campaign. The internet is constantly undergoing changes as is the algorithms used to prioritize websites rankings within the search engines.

There are many factors used by search engines to determine ranking. A major factor is the relevancy and authority of a subject related to keyword phrases. If your content is not being upgraded or updated then it stands to reason that your site content is less relevant then a competing site with up to date information.

Once you do obtain high ranking within the search engines, it is essential that progressive optimization is performed to keep those rankings. Make no mistake, your rankings will change. The search engines are constantly making changes to their algorithm which will affect the rankings for your keyword phrases. Sometimes this change will have a positive effect, often it will result in lower ranking. Sites have been known to disappear from search engine results entirely after an algorithmic change. It is important be aware of any such algorithmic changes and be prepared to counter any drop in ranking.

Another thing to keep in mind is that you and your competitors are all striving for the same rankings within the search engines. Your increase in rank comes at the expense of a competitors ranking. Remember your competitors are also trying to regain or improve their own search engine rankings as well. Without continually optimizing your own site, your competitors will overpass you and push your ranking results off of the first page, then off the second and so on.

Understanding the SEO Industry

One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I’ve come up with an analogy from another industry that makes it easier to understand.

Search Engine Marketers = Ad Agencies

Search engine marketers dealing with paid listings are very similar to ad agencies in offline media. They work with the message and the creative to get people to take action: to buy, subscribe or register. They have budgets and are able to monitor results and tweak campaigns to get the maximum return for their clients.

It’s pretty easy to see the parallels between SEMs and ad agencies, but a little harder to understand the role of search engine optimizers, as they relate to the “free” search listings.

Search Engine Optimizers = Public Relations Firms

A search engine optimizer is actually very similar to a public relations firm in the offline world. Public relations firms try to get their clients mentioned in news stories and featured in print and broadcast media, i.e., they obtain “free” publicity. An SEO consultant attempts to get their client’s site listed highly in the “editorial” or “free” listings of the search engines. As with offline media, the editorial content (or listings) often carries more credibility with consumers.

Just as a public relations firm carefully writes press releases and formats them in a way that is favorable to the news media, a search engine optimizer adjusts the code and wording in a site to present it in the way that the search engines prefer to read it. A good SEO (just like a good PR firm) will create content that is interesting and useful, making it much more likely to be ranked well (or be newsworthy).

PR firms often act as image consultants as well, working with the company and its executives to make sure they present the best possible impression when meeting with the press. They make sure their message is consistent and in keeping with their brand, to help firmly cement the company’s image in the mind of the customer. A professional SEO often does the same thing for a site, making design or usability recommendations to ensure that once people arrive they will easily be able to find what they need.

Not All Search Engine Optimizers Are the Same

There are different kinds of SEOs, just as there are different kinds of PR firms. Some PR firms merely churn out press releases on a regular schedule. They spend their time faxing and following up on items that may or may not be newsworthy. They make very little attempt to be creative or find truly newsworthy events within the company — they simply send a regular stream of minor happenings out via press releases. They may even try to sneak releases past screening personnel or exaggerate the truth in order to get a mention in the media. Ineffective PR firms waste your money; an unethical one can even hurt your company’s image.

The parallel in the SEO industry is those SEOs that use deceptive practices to place their clients’ sites in the engines. One such tactic would be the use of software to churn out keyword-stuffed pages instead of attempting to improve the site itself. Another tactic would be showing search engines different content than a human visitor would see. These are strategies that work in the short term. But just as a newspaper editor will eventually start throwing out all of the low-value press releases from a company that has proved they don’t provide good content, a search engine will eventually do the same to pages using deceptive techniques and which don’t provide any value to site visitors. Eventually, those SEOs will find that their clients’ sites are penalized or banned.

Neither public relations nor search engine optimization are forms of black magic; anyone can learn what needs to be done to get a company noticed. There are PR companies who see the media as something to be manipulated, just as there are SEO companies who see the search engines that way. However, you’ll find that it’s much more productive when an SEO actually works with the search engines, rather than against them.