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Browsing "seo"

Does your website need an update?

Appearance, usage, accessibility and speed. Four qualities which should be incredibly important to any website owner and doubly so for users. If a site isn’t appealing to the eye, easy to use, have intuitive navigation and is slow to browse, it’s almost certain to be skipped over by users first and search engines later.

The qualitites came to mind over a conversation with a friend, they’d lamented that the coroporate side had changed the website and made it unfriendly to use. Previously their site was css based, very little code written on page, and had a good deal of content to be indexed relevant to their rather competitive niche. The new look and layout for their site, abandoned CSS in favor of Java, Ajax and active scroll over elements on the page.

The new site is visually more appealing than the old one, the effects that were added with all of the new coding however, was unecessary. Dropping indexable, search engine friend CSS for Java and Ajax was a half step backwards though in the search wars. While the coding offers a great deal of flexibility in what your website can look like and do, it’s basically entirely skipped over by search engines. The website in question has been running a brief survey on the new look and feel, and so far the consistent response has been that past consistent users, have begun to use other portals to meet their needs. Their new site, while more appealing to look at, was too slow, difficult to navigate and wasn’t easy to understand at all.

It’s a good example of the addage, “If it isn’t broken, don’t fix it”

The Rebirth of SEO

Sep 14, 2010   //   by freshtraffic   //   Google, internet marketing, online branding, search engine optimization, seo, SEO Expert  //  Comments Off

The world wide web is growing everyday, with any and all sorts of content which you can imagine. Google, the largest, most widely used search engine globally, has the leading edge in the speed of searching, and delivering the web to each individual users needs. billions upon billions of pages viewed, indexed, and ready to serve.

The introduction of Google Instant, the displaying of search results while you type your search terms, should have come as no surprise. In terms of speed and reliability, it’s definitely faster (if only by a few seconds at times) than finishing a well formed query. Through their closed testing, one of Googles statements pertaining to longer searchs versus shorter, longer is not always better. Whether you type in 1 word and receive a viable, useable result, or use a 4-5 word query which returns the same result, it’s the few seconds here and there, which can end up meaning big on the bottom line. Both as an online business, and as an online consumer.

There’s been the calls of Google Instant being the death of SEO, and/or the end of SEM. When in fact it will be much the opposite. The introduction of instant search will help seperate the wheat from the chaff in the search business. It became a popular niche if you will, for anyone and everyone to become an SEO expert overnight by long tail optimizing for people online. It began to devalue the true worth of the real experts, those of us who can drive our clients campaigns to page 1 with three and less terms. Honing your skills and knowledge to be razor sharp in adapting to the algorithmic shifts as necessary, to maintain rankings, and continually build upon it’s success, and improve.

Google Instant isn’t the end of SEO, it’s not the death of SEM. It’s a new birth, the reset button on the industry that’s been long overdue. As the brands and businesses who targetted only long tail terms scratch their heads and wonder where their traffic has been trickling off to, and while the garage and Twitter based “SEO experts” struggle, the leaders in the industry can rest easy. Knowing that our ability, our knowledge, and our skills will rank our clients on Page 1.. Google Instant search or not.

Time to be Found – Google Instant

Sep 8, 2010   //   by freshtraffic   //   algorithms, Google, internet marketing, internet news, internet strategy, online branding, online marketing, seo  //  Comments Off

So the big news so far this week would most definitely have to go to the newest change in Google search, Google Instant.

Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8.

In a nutshell, Google is completetly your searches for you as you type, so no need to hit that enter button. They broke down the search time in a basic format. It takes about 9 seconds to type a query, 1 second to return results, and on average, 15 seconds to select your best choice. The idea, is that Instant will reduce search times by as much as 5 seconds!

Unless your a professional racer of some sorts, 5 seconds may not seem like a lot, but it can mean the difference between an ad impression, click through, or new visitor to your site. As a business owner, you need to decide and realize what your time, product and online presence are worth to you. Google Instant isn’t available widely, and can be shut off by users who dislike the service. But, what are you worth? Is your competitors site optimized better? Is your nearest rival perhaps in a better search position on the “normal” SERPs? With the looming introduction of permanent Instant, how much is your online brand worth to you? A difference of 5 seconds could mean the difference between a new contract, or being on the receiving end of a dusty unused website.

Dynamic Diverse Search

Aug 23, 2010   //   by freshtraffic   //   algorithms, Google, internet news, search engine optimization, seo, seo strategies  //  Comments Off

There’s a new Google test which has caught fire on the web discussions over the weekend. Google has been running a test algorithm segment which displays your search as you type. Dynamically updating the page as you add, change, or remove your query.

The assumption is that the test has been rolled out to those with only a very high speed connection, as the nature of the results being delivered is unknown. It may be from a cached, prefetch server based on your previous searches, but it also may be entirely and completely dynamic in nature. Automatically fetching the results as you add a term.
Couple this recent test, in with the article decrying that Google is set to allow domain dominance on a search page, it will change the landscape of the SEO game somewhat.

Google said:
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site:Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.

This change could mean the difference in small business SEO, and will definitely encourage niche marketing campaigns. So it’s time to put on your creative thinking caps, hash out the creative copyright for your clients, and be ready to push for the niche search terms.
From a PR perspective though, it’s an interesting twist from Norvig’s comment earlier about wanting more diversity in search results. In having the second result to be as “different” from the first as possible to encourage diversity.

Wor(l)d of Mouth

Jul 26, 2010   //   by freshtraffic   //   internet, internet marketing, internet strategy, search engine optimization, search marketing, seo  //  Comments Off

It’s not an unsual method of finding a service or product, you ask your friends and family for their opinions. It helps you form your own preliminary opinion, and with a few questions in mind you go for it. The trend however is shifting with the realization that word of mouth, has been changing more into world of mouth.

In a new Cone Inc. report indicates that consumers don’t take word of mouth as gospel when making their decisions. Eighty-one percent of respondents agreed with the statement,

“After getting a recommendation about a product or service I may want to purchase, I go online to do additional research about that product or service before deciding whether to purchase it.”

One of the surprising finds, was the disproval of the thought that bad news travels faster than good news. Online, the sway power of good reviews and news of a product or service was proven more potent than bad news and reviews. Only 68 percent of respondants admitted to changing their minds based on bad reviews, where as 80 percent agreed, positive reviews found online solidified their decisions of a recommended product or service.

These numbers in mind, it’s worth noting that while search engine optimization and search engine marketing are incredibly important to your business, it’s just as important to focus some of your attention to the social interaction of your client base. Whether it’s having a submitted question and answer form, a Twitter feed where client concerns can be addressed, or a Facebook page and wall, it’s worth the time to put in direct client interaction. Face time with your customers is still paramount in the digital world, and as the numbers from the Cone Inc. report shows, having a positive image online will help you immensely.

Bing and Yahoo tie the knot

Jul 21, 2010   //   by freshtraffic   //   bing, internet news, search engine optimization, seo, yahoo  //  Comments Off

Another D-Day is looming on the horizon, and website owners are going to be learning another step to the SEO dance. It’s been in the works for the last while, the Yahoo-Bing search results merger, and in a recent press release from Bing, the proverbial trigger was pulled.

For webmasters, it’s important to be familiar with how the Bing crawler interacts with your site. After the full algorithmic transition is complete, you only need to optimize for one crawler (Bing), as we will provide Yahoo! with results from our index.


All of the little tricks, optimizations and tweaks that we’ve learned over the last year, can be trimmed down to the Bing bones as it were. In other words, don’t be surprised if your site shuffles and changes in ranking on Bing abd Yahoo, depending on which secondary search you work with.


You can find the entire press release issued, from their senior VP of their online services division, here.

What are you pointing at?

Jul 15, 2010   //   by freshtraffic   //   algorithms, Google, internet news, seo, seo strategies  //  Comments Off

Well, under a new patent which was approved this past week, Google will have an idea just what you do like to point at. The patent, titled “System and method for modulating search relevancy using pointer activity monitoring” was filed in 2005, and granted this week. The patent is described as a system for monitoring the movements of a user controlled mouse pointer in a web browser, identifying when the pointer movies into a predefined region and when it moves out of said region.

So basically you can think of it as using a hotbox link area for an image, or a div tag in CSS. Google can assign an area for analysis on their SERPs page, and track where searchers mouse moves. What type of information, and how it could possibly be applied in the realm of SEO is still to be determined. It could however, give Google a better understanding as to how well a SERPs page comprised of blended (both paid and organic results) results fares.

And, in the realm of satire, these headers are from a live website, who noticed Google flagged their website as a possible spam site. Internet cookies for those who can see what’s wrong. Who said Google doesn’t read meta tags?

<meta name=”author” content=”” />

<meta name=”alexa” content=”100″></meta>

<meta name=”googlebot” content=”noodp” />

<meta name=”pagerank™” content=”10″></meta>

<meta name=”revisit” content=”2 days”></meta>

<meta name=”revisit-after” content=”2 days”></meta>

<meta name=”robots” content=”all, index, follow”></meta>

<meta name=”distribution” content=”global” />

<meta name=”rating” content=”general” />

<meta name=”resourse-type” content=”documents” />

<meta name=”serps” content=”1, 2, 3, 10, 11, ATF”></meta>

<meta name=”relevance” content=”high” />

SEO Tips – The Trickle Down Effect

Jul 8, 2010   //   by freshtraffic   //   Google, search engine optimization, seo  //  Comments Off
There are many different Search Engine Optimization ideas, and the influences which affect visibility on the SERPs. One such idea embraces the notion that search engines like fresh content. Trends shift and evlove at times revolving around a guy told a guy, who over heard it at a search expo and posted it to his Twitter account. And in the end, the priciple behind the idea can get lost.
Adding fresh content can means different things to different people and firms, the watered down version you’ll tend to hear from SEO “experts” is that search engines like websites that change their content often. The idea which the logic is based on is that changing content on page will attract bots more often and somehow improve visibility.
To expound a little on the point of fresh content, changing your pages, updating your news and story feeds for visitors is a pro-active measure to retaining that visitor base. Managing, maintaining, and optimization the links to that information for the bots is a bonus point as well.
Changing your text and content of your website on a regular basis however, is a good example of the loss of meaning of a best practice measure of SEO.
Real fresh content is derived from the purpose of adding new pages to your website on a regular basis. Adding new pages, optimizing the linking structure to them, and providing well written, compelling content for visitors and bots alike. This is the definition of fresh content to yours and your clients websites. The higher quality the content, the more proficient the optimization of the content, will draw bots and visitors alike.
Of the billions of webpages to be found online, of the millions upon millions of pages on search engine optimization alone, always bear in mind the trickle down effect.

SEO Tip – Social Engine Optimization

Jun 29, 2010   //   by freshtraffic   //   branding, business, facebook, fresh traffic, Google, seo, seo strategies  //  Comments Off

Earlier in the week Facebooks own version of SEOsocial engine optimization, to turn a phrase, lit up in the newsworld as their version of tackling Google. Seeing however, that the idea is powered somewhat, by users liking a page, it doesn’t seem to have any cards on the search giant. That doesn’t mean however, that the idea shouldn’t be ignored; social optimization is just as important to your business provided you have the Facebook and Twitter accounts.

The average internet user is already notorious for fast browsing and merely scanning content by nature. Add into the mix, the chaos of social media, and the attention span for the content in front of them drops again.

Creating compelling, relevant, and provoking content is a major key to success in gaining a high amount of links, votes, and traffic to your content. Not forgetting however, style and structure for your content, is a major factor to being successful in social media. We’ll go over just a few basic points in terms of social optimization, to help your pages receive the “Like” that you desire.

Try using shorter sentences – Writing your most relevant, compelling, attractive information in short, informational phrases can be the turning point in keeping a user from clicking that back button. Keeping your key phrases and termsin shorter, easier to digest sentences and paragraphs allows the searcher to quickly determine that you meet their requirements on the social web.

Table of Contents – If you’ve shortened your information as much as possible, and still have miles upon miles of text, construct a table of contents and with anchors within. This allows for quick navigation to interesting sections within, and provides that extra usability that can be very helpful.

Bullet points and Lists – Breaking your more complex portions into bullet points or lists allows for quick and simple reading. Breaking down your page down in such a fashion also lends to easy linking within the page and site.

Photos and images – Using amazing imagery within your pages helps to draw visitors to your page, while your written content is designed to keep it. “A picture is worth 1000 words” afterall. Just be sure your images, are relevant to the content.

Social media is here to stay, and it’s best to get used to the idea. Your pages and content need to be attractive, intelligent, and compelling with their first impression. Taking the time to be sure that your social optimization is up to par is well worth the time investment. Building a loyal visitor and fan base in the social media sector of the web, will ensure long term viability in the marketplace.

Mayday? Again?

Jun 25, 2010   //   by freshtraffic   //   Google, internet marketing, seo, seo strategies  //  Comments Off

The third time’s the charm, the idiom basically dictating that the third attempt at something is likely to yield the results desired, apparently didn’t sit well with Google.

The algorithm change which happened April 28th – May 3rd, nicknamed Mayday, showed a shift in long tailed search results. It’s been hashed, and rehashed all over the web, but basically put, it was done on purpose, it was done for quality purposes, and it’s completely algorithmical; no human interaction at all.

Since the Mayday change, there have been 3 more seeming drastic shifts in the SERPs, with some seeing changes as little as 10% shift, to as much as an 80% drop in results. Reports of spam sites taking front page placements, poorly written, poorly constructed, and ad filled pages replacing formerly authoritive, professional sites. The shifts being discussed have all been around long tail returns, with the shorter queries having only slightly adjusted.

After all the ideas have been discussed, the tin foil hat theories disected, there emerges one common, agreed upon result: the first week of July will be a doozy.

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