Browsing "social media"
All of the talk about people moving their purchasing power to the internet, isn’t complete hogwash. According to StatsCans newest numbers, Canadians online expenditures have increased to $15 billion (2009) from $12 billion (2007).
The total was broken down into 95 million transactions, at an average of $1,420. You might be thinking that doesn’t sounds so huge, but if you factor in the population of our country is only around the 34 million mark, it’s a fair amount of money per person. As for some contrast, in 2007 Candians only spent $12 billion on line over 69 million transactions. One of the more interesting figures is the expenditures per person in 2007 was $1,520 as opposed to the $1,420 of 2009.
That difference is coming from the increased consumer base. As the internet and the web become more accessible, and online shopping becomes a more and more trusted means of acquisition, while the average may drop per person, overall spending will continue to increase.
And if you carry inventory in store, there’s no need to worry. StatsCan also reported that over half of Canadians online, would “window shop”, researching their purchases prior to buying them. Ensuring that you have a quality website, backed with service and sales in store is a great way to drive people to your site, and your address.
The chances grow daily that as someone is researching a purchase idea, they’re asking their friends, families and connections on Facebook, twitter or other social media about their thoughts and experiences. The web has become an incredibly powerful marketing tool when used correctly, and the proof is in the numbers.
Another one bites the dust? Google is rumored to picking up social media currency creator Jambool, makers of Social Gold. Social Gold is a secure payment method used in online games like Mafia Wars. Social Gold gives app developers the ability to build payments directly into their games and other applications.
It’s just another cog in the machine that Big G is speculated to be building, not to compete with Facebook however as we don’t need more of the same thing. Social websites retain interest and enjoy long term loyalty when interactivity can take a front seat to the experience. Just look to your nearest Facebook notices page for reference. Odds are, you have more than a few friends involved in Farmville, Mafia Wars and so on. Add in the ability to connect to your family and friends as you like, with interactivity that can possibly be shared, and you’ll have a good recipe for some long term memberships.
It keeps going and going..
The StreetView saga that is. Germany, US, Italy, Spain and a few others are still investigating just how much data the camera cars have captured. While the EU has acquited the giant of any blatant wrong doing.
This Tuesday, as I’m sure you’ve seen mentioned in the news, South Korea Police raided Google offices and siezed harddrives and computers related to the StreetView cars.
“We can confirm that the police have visited Google Korea in conjunction with their investigation around data collection by Street View cars. We will cooperate with the investigation and answer any questions they have,” said Lois Kim, a Google spokeswoman.
Korea’s National Police Agency said that Google collected and stored the information illegally. NPA stated that the company collected data from “unspecified users” and their unsecured wi-fi networks for about six months while the vehicles snapped photos for StreetView. All the drama and hooplah aside, it doesn’t mean that anything will happen. Google will probably not even face any charges.
In light of all of the free publicity, Google announced that it plans on introducing StreetView for 20 of the largest German cities by the end of the year. German authorities insisted that peoples faces, and license plates be blurred out, and the public can request to have their homes removed from the StreetView website. According to the Associated Press, these features are purely unique to Germany. A move no doubt, to dispel any fears about privacy.
Google has said time and again, that the collection of data was accidental, but it was not illegal.
With their sink or swim approach to business, Google Wave has crashed. At the end of the year, Wave will be dismantled, some portions being retained and used in current and future apps. Wave was an innovation in collaberation, which was great once you got the hang of it. Intuitive however, it was not. To work with, and discover Wave’s nuances you had to keep at it, and learn as you work with your friends and colleagues.
Meanwhile, on the hands free end of the news, smartphones running the Android platform has reached the point of 200,000 activations per day. The conservative estimate is that as we approach the end of the year, it’ll be nearing the 30 million Androids in the public.
In a Nielson poll, Android based phones outsold the iPhone so far in 2010 (July outstanding), 27% for the Android versus 23% for the Apple iPhone. Loyalty may become a problem however, as iPhone users are happiest with their handsets (despite the antenna woes), with only 71% of Android owners and users being content enough to continue to use and upgrade their handset.
The ball may remain in Android’s court however, as with the platform being open source, any smartphone manufacturer can build and provide a phone that uses the software.
In the news to come column, Google has inked a deal to purchase Slide, a social app developer. Expected to be announced on Friday, this would mark a second large step in the social avenue of the web, along with Googles previous investment of more than $100 million into social gaming company Zynga.
Eric E. Schmidt, Google’s chief executive, said that social networking was important to Google:
“Search is going to get better with more social information.”
“We have understood for a long time that social stuff is very important. The question that’s in everyone’s minds is why are we trying to create a competitor to Facebook, and the answer is we’re not going to create a competitor to Facebook. It’s something different.”
“It’s hard to see how we could end up as becoming a significant gaming or entertainment source,” he said. “It’s much more likely that we would become an infrastructure for those sorts of things.”
Social networking is the new kid on the internet block, with Facebook being the most obvious example of it’s popularity, it won’t be going anywhere soon. Full of games, groups, and social calendars, employers and businesses often block the websites access as it erodes their employees productivity. Users often get spam wall postings from friends who play the games like Mafia Wars or Farmville, and a general malcontent seems to be evident about such, until people are shown how to block the messages.
But is it all bad? A recent survey by Pew and Elon found that:
85% of nearly a thousand techies agreed, the social benefits of Facebook, Twitter, etc, will outweigh the negatives over the coming decade. E-mail, instant messaging, social networking, and similar Web services offer simple ways to forge and rediscover social ties that can make a difference in people’s lives.
So all the spam, time lost, and invites from long lost relatives, being sociable on the internet isn’t a bad thing. The larger agreement between the panel was that the social interaction created by the internet, and the services available, has enriched their life currently, and can be seen to help encourage this growth. It may sound like it’s a too good to be true scenario, but if you begin as a business, to think of it only in cost investment first; all of the social networks are free to join and use. Facebook, LinkedIn, MySpace, Google Buzz and apps, all quick to join, setup, and share your information with those you invite to share with.
Of course there’s the downside mentioned earlier. Time wasted on sites, not to mention the stigma of lost face to face interaction, and the recent privacy concerns of some sites. But Pew and Elon didn’t select their panel from random passing people from the public. They used the social services to reach their findings. E-mail, Facebook, Twitter, and blogs were all tapped for their answers and opinions. Clay Shirky, Esther Dyson, Nicholas Carr, Craigslist Founder Craig Newmark were only a few of the people who provided their feedback.
Newmark: “The Net is about people connecting online, for commerce, politics, and personally, and we already see that enhances real-life relationships. Location-based social networking, in particular, will be a big part of our lives.“
As large as the world is, as diverse as the population seems. The more people discover about themselves, the more they wish to build, and form relationships around themselves locally. Local social media networking looks to be the way forward.
To drive visitors who will likely engage more with your site, a good match from the incoming traffic, aligned with the webpage(s) in question is critical.
Let’s look at some ways we drive targeted traffic to your (growing) empire:
1.Add your website and/or call to action in the outgoing email. This is what’s called the “email signature”. Easy enough to do, right?
2.Say your domain out loud. Use every chance you can to market yourself. If introducing yourself in front of a crowd, for example, say “I’m Daniel with Winnipeggers.ca“. Nobody does this, just think about it. And, make sure it’s a domain and name you can pronounce easily, and so that folks don’t miss it. Hint: get a keyword-rich domain, easy to remember.
3.Business cards, voicemail, handouts, brochures. Make sure you include your contact information, domain names, and distribute. Do you have a “slogan”?
4.Google Maps. The aging Yellow-pages is there, but it easy to get started with the Google Local Business Center (now renamed to “Google Places”).
5.Article Submission. Create a 300-500 word article, get on a schedule, and submit to top article directories (example: ezinearticles.com, articlesbase.com, suite101.com, hubpages.com, buzzle.com). You can train a virtual assistant (VA) to help do this for a low cost. Note: Change the title of each article and introduction paragraphs, resources boxes for each article w/call to action statement and links)
6.Blog posting. If you don’t know how to set this up on your own server, create an account on blogger.com and direct visitors to your money site.
7.Twitter and Facebook status updates. Share information (no spamming), helpful tips and include links as appropriate. Short and descriptive is best.
8.PDF documents. Create a set of useful PDF’s (start with one!) and place links within the document to resources, including your own destinations. Submit to document directories like Free Ebooks, for example. These documents should be easy and quick to download, and let readers know they are free to share. Make sure to include links and landing pages to help them do exactly that. Send the document to your friends, and ask them for an opinion. They will tell you(!)
9.YouTube videos. Nuff said. Just make sure to include your domain at the beginning of the description, keywords in titles, and no long, boring videos.
10.Joint venture partners (JV’s). Strategic partnerships never go out of style. If you are a beginner, start by promoting others materials, and reach out with a friendly note that will help them first. Much like social media, and people in general, it’s a WIIFM (what’s in it for me) world.
I read a great peice recently about social media, it said Used car salesmen owe the Internet a big thank you.
Although as recently as last fall, their profession was ranked among the least-trusted in Canada, Web 2.0 has given rise to a hot new contender for that dubious distinction.
The social media guru — see also: social media rock star, cowboy, maverick, ninja, et al. — is becoming one of the Internet’s most maligned denizens, primarily due to a proliferation of posers exploiting the title for profit.
On Twitter alone, the self-described social media experts more than tripled their presence, from 4,487 to 15,740, between May and December 2009. And while many are the real deal a disproportionate number are charlatans who’ve left a snake-oil slick on the profession’s image.
Looks like they are moving over from calling themselves SEO’s to social media and new media experts.
I can well believe these numbers, in Winnipeg alone numbers have quadrupled in recent months, search marketing was the first big mover last year, increasing from around half a dozen to over 250 in one year.
If you hear you need Twitter, you need Facebook, you need YouTube, and we’ll set it up for you for 10 grand, run a mile, some of these clowns think just becuase they have a facebook page it counts as being an expert.
So the next time some new media company calls you wanting to charge your company for signing them up with a social media site and judging success from the amount of twitter followers you have, show them the door.
P.S. If your in Winnipeg, get a free social media listing at www.winnipeggers.ca
Social media, it’s everywhere. Facebook, Myspace, Winnipeggers, all of them the most convenient way to keep up to date with your friends and community. It can be an incredibly powerful tool to use, but like anything, it’s a service which when you don’t understand it fully, can lead to some problems.
Going forward with the mindset of an average user, here’s a short little list of “Do Not’s“ when it comes to social media.
Your Password : This is a time where the KISS (Keep It Simple Silly) rule has absolutely no bearing. A difficult to break password is most often your first line of defense in someone trying to access your account. Avoid often used words or phrases, and avoid known associates. Using a password with capitals, as well as numbers mixed in is highly recommended.
Your Birthday : Surprisingly, this information is found rather easily on social networks, choosing to completely hide, or only show your age is ideal. Your birthdate can reveal a lot more about you than you may initially think.
Privacy Controls : After setting up your profile, it’s a good idea to nosey around to get a feel for how much control you have over your accounts privacy. A lot of information is left open to the public by default, and often needs to be hidden. Your phone numbers, and email addresses aren’t neceissarily information you’d like to hand out to web crawlers I’m sure.
Your Kids : If you have kids, chances are you don’t want to have random strangers seeing who they are and their name. It’s a scary thought as a parent, but it could very well lead to protecting your child in a very direct way.
Status Updates : Posting on your status update that you’re going to be away from home on vacation for a couple of weeks is an open invitation to would be thieves. Check your privacy settings, and mail those individuals you’d like to make aware of that amazing family trip to Spain. It’s better than broadcasting it to 400+ million users and coming home to a ransacked house.
Parental Supervision : After all is said and done, most EULA (End User Licens Agreements) to social media sites usually have an age requirement to join their site. Unfortunately security is somewhat dependant on trust at this level, so it’s a simple check box to circumvent this measure. Younger users, while very Net friendly, are often not so savvy as to think of privacy, and security features. If your children use any of the bigger social media sites out there, you’d do well to go over their settings with them, to be sure that they have their information, and your families, secure.
Winnipeggers will now have a chance to meet and socialize, buy & sell, blog and chat on there very own city social network.
Winnipeg, Canada, March 17, 2010 –(PR.com)– The website called www.winnipeggers.ca has launched the beta test version for the next few weeks to provide Winnipeggers a chance to shape the website as they want it. The site is unique in that it provides all the functions of a social media website like Facebook, with the convenience of easy access to information about Winnipeg. cont
On the web, there are billions upon billions of webpages and websites. Any topic or category you can think of, it exists online for you to read and learn about. Thankfully, we have search engines like Google, Bing, and Yahoo to name a couple, which can search, index, catalog and categorize all of these sites. Otherwise it would be like a giant pile of leaves, with little to differentiate them from one another.
And yet, as the world expands online, as information becomes more and more accessible, businesses and surfers are finding themselves pulled increasingly in a rather surprising direction. The more available the world has become, the closer to home users have gone. With the boom of social media, the world has started to realize just how small a place it really is. When with a few keystrokes, you can be browsing art galleries at the Louvre, or taking in the pyramids at Giza, the trend of online activity has been shifting more and more to a local focus. The search engines have noticed as well, and have begun to lend more importance to geo-targeting search results for terms. People post on Twitter and Facebook about which local pizza joint has the best crust, or look for a plumber from their friends referrals.
Smartphones, PDA’s laptops and netbooks. It’s getting easier to be online, and faster to navigate what you’re looking for. Social media brings the real time world to your finger tips, and the trend is getting ready to shift again. What’s the next big step?
In the last 3 years I have been told the Internet is a Fad and recently Social Media is no better, I think the following video says it all. Here at Fresh Traffic we can help you, not only with social media marketing, but with online branding, SEO and Internet Marketing Solutions.
We are the leading company in Winnipeg, Manitoba supplying these services.