Category Archives: social network

Social Media for Small Business

Social Media for some small businesses especially with small budgets struggle in todays market, well we may have found the answer, Social Outbreak.

This new program is aimed at any business who firstly would love a customized page on Facebook, Twitter or Youtube, and secondly they can do this at a fraction of the price most company’s charge to look after social media channels for you.

Content, this is most peoples worry, not a problem, feeds are available in different catogories for you to use so your facebook & twitter pages are kept up to date with fresh content. A user friendly admin panel gets you up and running with very little effort and should you get a problem, live help is available, all this for $100 a month.

Members get videos, webinars and a bag full of goodies to promote your new pages, you can even earn a few dollars by recommending it to your friends.

Is the revolution beginning? Check it out or Join Today and start getting seen on the biggest networks online.

 

 

 

 

 

 

 

Social War 2012 has Begun

Lots of noise being made in the social arena over the last week or so, Google lauding it’s social network, Google+, by saying that over 90 million people have joined so far. It’s still just a drop in the social bucket really compared to Facebook’s 800+ million, but some have started to question just how genuine Google’s numbers are.

Reports have been growing online that the process to sign up for a Gmail account has changed from being just a simple matter of choosing a login name and a password. It seems that now, you’re required to fill out a social profile for your newly created Google+ profile. To say it’s irked people who were previously considering getting a Gmail account would be putting it mildly. A work around was quickly found for those interested in only a Gmail account, but that functionality obviously will not last. And although I haven’t noticed any changes in my search results, there are other reports of people saying that Google+ is taking over their SERPs. It’s gotten bad enough that just today, Facebook and Twitter developers have released a ‘tool’ to remove the social results from your pages named of all things, “don’t be evil”. The tool is a bookmarklet that you place in your shortcuts bar which can ‘fix’ your results if you’ve found they’re full of Google+ results.

Throwing another curve into the already twisted recent social signals that Google is putting out, in the earnings report that was just put out, Larry Page was ecstatic about the reported ‘gains’ they were making in the social arena. It’s not really a surprise that Page would be so excited about Google+, as when he took the helm last year he was throwing out big bonuses for improvements on the Google social front. It’s a rocky start for the online giants, but it’s a start which will make 2012 an impressive year for social media.

SEO What they don’t tell you.

An optimized website

What they say: Even if you don’t actually sell products online, a website gives potential customers and investors the opportunity to find out more about you and your company. For a website to be effective and bring new customers and investors to your doors it needs to be seen. Search engine optimization can help position your website on the first few pages of the search engines which means it’s much more likely to receive visitors.

As well as ensuring the copywriting on your website is optimized with keywords, you need to make sure your web developers or designers have created an SEO friendly website.

With 65,000 new websites coming online every day, not including new pages and blog added to existing websites daily the chances of you ever seeing high traffic and rankings without a BIG cost is near on impossible. Nobody ever mentions the cost do they.

Fact: Investment for marketing the website from approx. $1500 – $20,000 per month depending on size and your competition.

Active social media channels

What they say: Having a profile set up on Twitter, Facebook and LinkedIn (plus the numerous other social media networks) isn’t enough. For your social media campaign to be a success you need to continually interact with your network.

And to be honest who gives a crap what bus stop or pizza shop you’re at or what you have just eaten, Your top score on a farm game or flirting teens pretending while the parents are out. Get a life. Limited for business unless very local.

Fact: A full-time job to do it properly along with a full-time salary approx. $30,000 – $50,000 per annum.

An up to date blog

What they say: Blogging is one of the quickest and easiest ways to forge an identity for yourself online. Blogs allow you to share your expertise with your visitors and it encourages them to see you as a leading authority in your industry sector. As you build up your blog with opinion pieces, news stories and reviews you will create an online resource for your blog visitors.

Fact: Takes your time and money, time is money or employ someone to do it, another salary.

While there is a lot of information and help out there to get you started, do not be taken in by all the BS that people and company’s shovel out. Sure Google also has SEO guidelines which cover what you should and should not be doing in order to create a well optimized website. Check it out  Rand at SEOMoz have a multitude of free blogs, videos and podcasts on their website to help people understand the basic (and more advanced) SEO techniques too, but the cold hard facts are it takes time, money and knowledge to be a real player. As I have said many times, pay peanuts and you will get monkey’s.

As a small business if you don’t have at least $20k a year to throw at marketing your online presence, forget it, you will never even scratch the surface, if some company gives you bullshit about the must have Facebook, twitter and rest accounts, run for the hills, these usually are the wannabe online marketers, with sharp tongues (usually forked) and snappy suits. You can get business from social, but it’s limited, search is and has been #1 from the start and will continue for a very long time.

Ask yourself what you do when you want something, whether on your phone, laptop or desktop, you search first.

Opinions are those of the writer.

Search Engine Solutions

When I arrived in Canada 4 years ago, the first people to contact me was a company working with a big yellow book. I had a lovely lunch meeting with the people, I gave them my thoughts & ideas on how they could move forward into this new digital world capitulating the planet and of course my contact information.

Now, as most people who know will testify, I don’t usually sugarcoat anything, shoot from the hip is a term used a lot here in Canada and I do, It’s just the way I am.

So today as I watch the demise of a once great institution taking place, I ask myself could I really of helped? The answer MOST DEFINATLY.

Can the Yellow Pages be SavedIf fact, with a little tweaking they could rule the search engine results pages, seriously, and that’s were the real dollars are, plus advertisers would flock back to be at the top of Google.

Now could the hierarchy on the east coast put up with a straight talking Brit? now that’s another question, they could’nt the first time. I did foresee the autotrader’s problems and mentioned it, they lost money on that one. I also told them about the Google Adwords reseller program/agreement they have and what would happen with that a full 12months before it did, psychic, no, Internet experience and common business sense.

They were great at selling advertising in a book every business wanted to be in, there not very good at the Internet game. They may have some good technicians, programmers and traditional marketers in house and they certainly have a few pretty faces, Ive seen them first hand :-) But they don’t have anyone near capable for the online strategy stuff that could relight the company back into a leader they once were.

Need proof? how much have they recently spent on videos, marketing, brochures, Adwords etc promoting the new search engine solutions  program, Mucho $$$$ and where do the list organically on search? They should be totally dominating this term.

Now, solution, get expert help, pay the dollars, it wont be cheap, take the company ego’s out of the room, don’t expect a slick marketer in a pinstripe suit showing you a PowerPoint or YouTube video, these guys know shit, the ones who know in this game don’t look or work like that, we just know.

It’s never over until the fat lady sings, do something now or you will be hearing those dulcet tones sooner than you think.

Dont let Bill Gates be right. The old-fashioned printed Yellow Pages used to be the way that people  found local business, but not anymore. Microsoft founder Bill Gates has gone so  far as to predict the  Yellow Pages will be officially dead 2012 .

 

Ad agencies are scrambling to evolve

Major companies from Nestle to Ford are increasing the proportion of their ad spend on the Internet to the detriment of traditional press ads and big ad agencies are scrambling to evolve.

The changes have given birth to a slew of tech start-ups trying to come up with more sophisticated ways to match ads to consumers, often with sophisticated data mining techniques and algorithms.

While traditional advertising groups jostled for awards at a recent annual industry gathering in Cannes, the year’s biggest star was a newcomer to the beaches: the social network Facebook.

The company has gone from nowhere a few years ago to become the biggest single seller of online display advertising in the United States with more than $2 billion in revenues this year, according to research firm eMarketer.

“If I have a good experience with a brand I’ll tell a person offline — I might tell my friend — but if I do it on Facebook the average person is telling 130 people,” said Facebook Chief Operating Officer Sheryl Sandberg.

Eric Schmidt – I Screwed Up

Previous long running CEO of Google Eric Schmidt during a conference yesterday had a lot of thoughts to share about the online world.

Facebook for example, had connections to all of the friends you have, have ever had and even the friends you forgot about. They’re almost all there ready for you to find and become reacquainted with. Microsoft has their finger in the business pie so to speak, as that is their strongest market. Amazong Schmidt shared, is seen as the largest “store front” on the internet and Apple makes pretty things.

For all of the merits he bestowed on his comrades in the online world, he was also quick to add that as strong as they are, one of the companies being discussed was out of the expanding loop of the internet. The giant who just seems to be missing the bus is Microsoft, they just don’t seem to be using the same “platforming strategy”, as Schmidt called it, as the rest of the bunch.

The discussion however, was not limited to Microsofts perceived weakness in the current digital age. Schmidt in a rather candid moment declared, “I screwed up.” Of the laundry list of complaints people have had the world over about the search giant and their practices and procedures, the mistake Schmidt was speaking of was missing the boat to the social party. That’s not to say that Google is a one trick pony of course, just that he missed the social boom so to speak.

Schmidt has since passed the CEO reins to Larry Page, who’ve shifted the companies focus towars social with a very focused vision of becoming a serious player.

Facebook now owns Social Search

An advertising metric which has become more and more available for business owners to use has been social search. Facebook, MySpace to a degree, and mobile access to these online communities comprises a network of millions of people; both locally and beyond. Google is by far the king of search online, but Facebook recently has put a twist on the angle of social search. In October of 2004 Facebook applied to patent what was called “curated search” but for all intent and purpose is social search. As of this past February, the patent was granted.

The language of the filing is as such: “Visual tags for search results generated from social network information.”

If that seems somewhat broad and far reaching, you’re not alone. Digging through the information contained within the patent application it’s explained more thoroughly. Here is the definition of search via Facebooks patent application:

“A key metric in evaluating the performance of search engines is relevance of the search results. Search engine developers are always striving to deliver search results that are relevant to the search query being processed. A frequently used technique is analyzing how web pages link to each other. A web page gets a ranking boost based on the number of other web pages that are linked to it. Click-through rates of search results are analyzed in some search engines. The general rule is: the higher the click-through rate, the higher the ranking.”

And their definition of social search is defined as well.

“According to an embodiment of the invention, search results, including sponsored links and algorithmic search results, are generated in response to a query, and are ranked based on the frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query.”

The idea is that relevance is dependant partly on the number of clicks your friends give to links, as well as how closely tied you are to your friends. The awarding of the patent likely won’t vastly alter the social search game, it does prove however that Zuckerberg had search in mind the entire time for Facebook; the company was launched in February of 2004, the application made only a few months later in October.

Charlie Sheen: Is He Really Crazy?

Charlie Sheen Sets World Record on Twitter
Charlie Sheen Sets World Record on Twitter

When you’re a self-proclaimed “rock star from Mars” with “goddesses” living at your “Sober Valley Lodge,” it only makes one wonder are you a raving lunatic or a marketing genius?  While many are writing Charlie off as having a mental meltdown and suffering career suicide, what he really is actually asking for is a 50% pay increase.

Sound crazy?  Maybe, maybe not.  Charlie’s hit show “Two and a Half Men” is the most-watched comedy in prime time averaging 15.2 million viewers.  It pulls $207,000 per ad.  Last season, it generated $155.1 million in CBS ad revenue according to Kantar Media.

Raving Lunatic or Marketing Genius?

Social Networking in Plain English

Some people & business owners are still not sure what social networking is all about and how it works. The guys over at commoncraft.com came up a few years ago with a really simple explanation by video. Enjoy.

If you are ready to attract more qualified traffic or if you have questions about social networking, please contact us for more details and a free quote.
 
Fresh Traffic is a Canadian-based, Internet marketing company that specializes in search engine optimization, paid search advertising, web analytics, social media marketing, email marketing, and web and interactive media development.

Since 1996, Fresh Traffic founder Jerry Booth  has provided business solutions to local companies and national brands alike. With foundations in marketing & web development, Fresh owns both marketing and technical knowledge, allowing us to create comprehensive solutions and communicate with every member on your team.

www.freshtraffic.ca

The Social Network – Is Facebook Safe?

The dot com boom soon went bang for a large number of websites. MySpace looks to be the latest casualty as its popularity seems to have dwindled significantly in the shadow of giants like Twitter and Facebook.

A partnership has recently been announced that will see both social network sites (Facebook and MySpace) working closely together and the sums involved have not been disclosed as far as I know at this time. This unlikely alliance will mean that MySpace users will be able to login in to Facebook through their MySpace account. Sound quite cool doesn’t it but on the flip side it will also at the same time allow over 600 million Facebook users to move their likes and social bits and bobs over to MySpace.

This will all happen with just a simple click of the mouse.

We’ve seen mergers of large online entities before and although Facebook is the monster site at the moment, we have to look back at times when Friends Reunited were also the massive site of the day.

Although still immensely popular it’s not being promoted anywhere near as much as it has been and there was a certain “gimmick” factor to the site where you would look at it on and off and then never go back. Until, however a year later there was an update by someone and you just had to have a nose and see what they were up to.

According to one very experienced and well regarded Internet expert, Dr Jeffrey Cole, this joining of sites may be pointless as Facebook could only have five years of dominance left in the social market before the next “big thing” comes bowling through and take over. Dr Jeffrey Cole hails from the World Internet project and predicted the demise of MySpace so if you’re thinking of buying shares in “the social network” make sure it’s for short term gain and not a long term investment.

By: Jason Fadien