Social Media for some small businesses especially with small budgets struggle in todays market, well we may have found the answer, Social Outbreak.
This new program is aimed at any business who firstly would love a customized page on Facebook, Twitter or Youtube, and secondly they can do this at a fraction of the price most company’s charge to look after social media channels for you.
Content, this is most peoples worry, not a problem, feeds are available in different catogories for you to use so your facebook & twitter pages are kept up to date with fresh content. A user friendly admin panel gets you up and running with very little effort and should you get a problem, live help is available, all this for $100 a month.
Members get videos, webinars and a bag full of goodies to promote your new pages, you can even earn a few dollars by recommending it to your friends.
When I arrived in Canada 4 years ago, the first people to contact me was a company working with a big yellow book. I had a lovely lunch meeting with the people, I gave them my thoughts & ideas on how they could move forward into this new digital world capitulating the planet and of course my contact information.
Now, as most people who know will testify, I don’t usually sugarcoat anything, shoot from the hip is a term used a lot here in Canada and I do, It’s just the way I am.
So today as I watch the demise of a once great institution taking place, I ask myself could I really of helped? The answer MOST DEFINATLY.
If fact, with a little tweaking they could rule the search engine results pages, seriously, and that’s were the real dollars are, plus advertisers would flock back to be at the top of Google.
Now could the hierarchy on the east coast put up with a straight talking Brit? now that’s another question, they could’nt the first time. I did foresee the autotrader’s problems and mentioned it, they lost money on that one. I also told them about the Google Adwords reseller program/agreement they have and what would happen with that a full 12months before it did, psychic, no, Internet experience and common business sense.
They were great at selling advertising in a book every business wanted to be in, there not very good at the Internet game. They may have some good technicians, programmers and traditional marketers in house and they certainly have a few pretty faces, Ive seen them first hand But they don’t have anyone near capable for the online strategy stuff that could relight the company back into a leader they once were.
Need proof? how much have they recently spent on videos, marketing, brochures, Adwords etc promoting the new search engine solutions program, Mucho $$$$ and where do the list organically on search? They should be totally dominating this term.
Now, solution, get expert help, pay the dollars, it wont be cheap, take the company ego’s out of the room, don’t expect a slick marketer in a pinstripe suit showing you a PowerPoint or YouTube video, these guys know shit, the ones who know in this game don’t look or work like that, we just know.
It’s never over until the fat lady sings, do something now or you will be hearing those dulcet tones sooner than you think.
Dont let Bill Gates be right. The old-fashioned printed Yellow Pages used to be the way that people found local business, but not anymore. Microsoft founder Bill Gates has gone so far as to predict the Yellow Pages will be officially dead 2012 .
Although it’s somewhat old news by now, what do you get when you combine one of the worlds largest retailers, with a social media and mobile commerce company? You end up with a product known as @Walmartlabs, who just recently purchased another company called OneRiot. OneRiot is a company devoted to targeted mobile advertising which can go so far as targeting specific locations, handsets and demographics.
So in Wal-Mart’s bag of tricks, we now have a mess of social media advertising in OneRiot and a social media, mobile ecommerce backbone in the foundation of @Walmartlabs when they purchased Kosmix. As a business and website owner you may be thinking it’s not such a big deal, but if you did I’d tell you that you were thinking too small and short sighted. Coming up in the US, rather quickly I might add, is Black Friday and since 2005 it has been the busiest shopping day in the entire country.
With social networking already at the most popular activity on the web, and with the rapidly climbing number of mobile devices being used in social networking, it looks like Wal-Mart is taking steps to harness the lucrative shopping season quickly approaching. Take note all business owners who rely on ecommerce to power up your sales, if your site is not mobile friendly you’ll be sorely missing out. If your site is not able to widely broadcast flash sales for example to your social network, you’ll be missing out on a huge sales potential in the coming Christmas season. It’s never too late to invest in your social/mobile future, take that first step and we’ll get you on your way.
Major companies from Nestle to Ford are increasing the proportion of their ad spend on the Internet to the detriment of traditional press ads and big ad agencies are scrambling to evolve.
The changes have given birth to a slew of tech start-ups trying to come up with more sophisticated ways to match ads to consumers, often with sophisticated data mining techniques and algorithms.
While traditional advertising groups jostled for awards at a recent annual industry gathering in Cannes, the year’s biggest star was a newcomer to the beaches: the social network Facebook.
The company has gone from nowhere a few years ago to become the biggest single seller of online display advertising in the United States with more than $2 billion in revenues this year, according to research firm eMarketer.
“If I have a good experience with a brand I’ll tell a person offline — I might tell my friend — but if I do it on Facebook the average person is telling 130 people,” said Facebook Chief Operating Officer Sheryl Sandberg.
#2 wins every single time. As long as there is a profit motive for good content, there is a profit motive for promoting it. SEO is one tool. SMO is another.
So why does word of mouth from brand advocates work?
Consumers trust Word of Mouth. Which means conversion rates are higher.
You don’t pay advocates. There are costs of course, but you’re not paying advocates to make referrals.
Brand Advocates are not just for Christmas. Paid clicks are ‘perishable’ advocates are not.
I’d add a couple of other reasons myself:
Advocates are integrated marketers. They are online, offline and through the line. They don’t differentiate the way your agency or media campaigns do.
They give your marketing campaigns wings. Advocates are often spurred to advocate your products and services when they come across your marketing messages. They increase coverage and impact of your other marketing activity.
Advocacy means UGC. Brand Advocates write nice things online about your brand. They create keyword rich content just because they love you. And we all know what search engines love.
Longer and Deeper love. One other benefit of identifying and cultivating your brand advocates is of course that they are likely to stay more loyal for longer – so your CRM gets a boost too.
So advocates are great, but how do you find them? aren’t they as elusive as a four leaf clover?
The answer is so simple it hurts. You ask them! The simplest survey question of them all ”How likely are you to recommend us?” – and BINGO, you know who your advocates are. Now you just need to cultivate them.
“Traditional marketing has companies speak to many to reach one. Today we speak to one to reach many.”
When you’re a self-proclaimed “rock star from Mars” with “goddesses” living at your “Sober Valley Lodge,” it only makes one wonder are you a raving lunatic or a marketing genius? While many are writing Charlie off as having a mental meltdown and suffering career suicide, what he really is actually asking for is a 50% pay increase.
Sound crazy? Maybe, maybe not. Charlie’s hit show “Two and a Half Men” is the most-watched comedy in prime time averaging 15.2 million viewers. It pulls $207,000 per ad. Last season, it generated $155.1 million in CBS ad revenue according to Kantar Media.
Some people & business owners are still not sure what social networking is all about and how it works. The guys over at commoncraft.com came up a few years ago with a really simple explanation by video. Enjoy.
If you are ready to attract more qualified traffic or if you have questions about social networking, please contact us for more details and a free quote.
Fresh Traffic is a Canadian-based, Internet marketing company that specializes in search engine optimization, paid search advertising, web analytics, social media marketing, email marketing, and web and interactive media development.
Since 1996, Fresh Traffic founder Jerry Booth has provided business solutions to local companies and national brands alike. With foundations in marketing & web development, Fresh owns both marketing and technical knowledge, allowing us to create comprehensive solutions and communicate with every member on your team.
The dot com boom soon went bang for a large number of websites. MySpace looks to be the latest casualty as its popularity seems to have dwindled significantly in the shadow of giants like Twitter and Facebook.
A partnership has recently been announced that will see both social network sites (Facebook and MySpace) working closely together and the sums involved have not been disclosed as far as I know at this time. This unlikely alliance will mean that MySpace users will be able to login in to Facebook through their MySpace account. Sound quite cool doesn’t it but on the flip side it will also at the same time allow over 600 million Facebook users to move their likes and social bits and bobs over to MySpace.
This will all happen with just a simple click of the mouse.
We’ve seen mergers of large online entities before and although Facebook is the monster site at the moment, we have to look back at times when Friends Reunited were also the massive site of the day.
Although still immensely popular it’s not being promoted anywhere near as much as it has been and there was a certain “gimmick” factor to the site where you would look at it on and off and then never go back. Until, however a year later there was an update by someone and you just had to have a nose and see what they were up to.
According to one very experienced and well regarded Internet expert, Dr Jeffrey Cole, this joining of sites may be pointless as Facebook could only have five years of dominance left in the social market before the next “big thing” comes bowling through and take over. Dr Jeffrey Cole hails from the World Internet project and predicted the demise of MySpace so if you’re thinking of buying shares in “the social network” make sure it’s for short term gain and not a long term investment.
There was the big conference today from Microsoft Bing and Facebook, and from the sounds of things they’re trying to give the world of search a stiff shake. The partnership idea that’s been rolled out (very small snippet) is when you search for an item or topic on Bing, your socially relevant searches would appear first. Your friends likes/dislikes on a subject or topic that you’ve plugged in. Some good questions have been asked from the conference, items of privacy of course what with Facebooks infamous history thus far, and of course someone asked about the money incentive (no answer on that last one). The far reaching goal is that your search is tailored exclusively for you. It’s personalization of the SERPs for *everyone* who uses Bing.
About the privacy factor, the social search angle is functioning like a module within Bing. A module, which can be turned off should you choose to shut it.
Zuckerberg stated : “We have this idea. 500 million people can look you up on Facebook. We think why shouldn’t applications be able to do this to?”
Because everyone is searchable on Facebook, set to private or not, the train of thought is to allow applications the same level of trust. Bascially you’re allowing Bing, to see all of your informationg you’ve made public on Facebook, and makes that information searchable to your friends list.
The social search angle isn’t meant to completely remove the traditional SERPs page you’re accustomed to seeing, it’s being added to help personalize your queries and provide you with unique results, relevant to you. It’s an updated twist on the personalized search results you start to see within Google for example, minus the cookie saving sessions. The negative side I personally see at this juncture, would be the fact that you need to Opt-out of the service should you choose not to use it. Some would think Facebook learned their opt-in, opt-out lessons by now. Only time now will be the determining factor on this new idea.
Another one bites the dust? Google is rumored to picking up social media currency creator Jambool, makers of Social Gold. Social Gold is a secure payment method used in online games like Mafia Wars. Social Gold gives app developers the ability to build payments directly into their games and other applications.
It’s just another cog in the machine that Big G is speculated to be building, not to compete with Facebook however as we don’t need more of the same thing. Social websites retain interest and enjoy long term loyalty when interactivity can take a front seat to the experience. Just look to your nearest Facebook notices page for reference. Odds are, you have more than a few friends involved in Farmville, Mafia Wars and so on. Add in the ability to connect to your family and friends as you like, with interactivity that can possibly be shared, and you’ll have a good recipe for some long term memberships.
It keeps going and going..
The StreetView saga that is. Germany, US, Italy, Spain and a few others are still investigating just how much data the camera cars have captured. While the EU has acquited the giant of any blatant wrong doing.
This Tuesday, as I’m sure you’ve seen mentioned in the news, South Korea Police raided Google offices and siezed harddrives and computers related to the StreetView cars.
“We can confirm that the police have visited Google Korea in conjunction with their investigation around data collection by Street View cars. We will cooperate with the investigation and answer any questions they have,” said Lois Kim, a Google spokeswoman.
Korea’s National Police Agency said that Google collected and stored the information illegally. NPA stated that the company collected data from “unspecified users” and their unsecured wi-fi networks for about six months while the vehicles snapped photos for StreetView. All the drama and hooplah aside, it doesn’t mean that anything will happen. Google will probably not even face any charges.
In light of all of the free publicity, Google announced that it plans on introducing StreetView for 20 of the largest German cities by the end of the year. German authorities insisted that peoples faces, and license plates be blurred out, and the public can request to have their homes removed from the StreetView website. According to the Associated Press, these features are purely unique to Germany. A move no doubt, to dispel any fears about privacy.
Google has said time and again, that the collection of data was accidental, but it was not illegal.