Those who can change, and effectively grasp the changes forth coming in regards to the Web, search, and marketing, are those who will succeed and thrive. It is said as well, the future is the youth of the world, and todays youth is significantly more tech savvy than even the geekiest geek today. They’ve been born with it, raised with it, and live with it, day by day. And now, according to a new study from the Kaiser Family Foundation, the average young American now spends practically every waking minute — except for the time in school — using a smart phone, computer, television or other electronic device.
Youth, aged 8 to 18, spend on average of seven and a half hours connected to the world. Not included in that time frame is any texting, or phone conversations that have been had with friends or family. They surf, watch videos, stream music, and post to the social media of choice, multitasking all the way. They know how to find what they want, they know where to search for it, and they are going to be your best customers.
Why say it as such? Because the youth of today, are the consumers of tomorrow. Smarter, faster, and ultimately more impatient, if you’re not on page 1, you won’t be worth their time. Have you implemented your search engine optimization strategy to ready your business, your website, in order to be found? Have you taken the steps, neccesary in order to not be lost amidst the storm that is coming lightly dubbed “The Multimedia Generation”?
SEO is an incredibly high return on investment marketing model, and when performed properly, as a client, you truly only have one real investment in it, time. Optimization is a multi-faceted scope, which only the best know how to truly focus and bring the full benefit to bear. Using tricks like misspellings, splash pages, keyword stuffing, and redirects are merely poor interpretations of the true SEO experts skillset.
The new generation is poised to take on the world, and the Internet. Are you ready to be found? Are you able to be found?
With Search engine optimization being the beast of a marketing tool as it is, is it still enough? Is organic SEO the end all, be all, when it comes to making your investment pay off online? As much as I would love to shout from the tops of the tallest buildings “Yes!!”, I unfortunately have to utter a meek “no” from the streets.
The reason for this, is because on the Internet, the world wide web, nothing is static. From it’s beginnings as ARPA in the early 70′s, to it’s current, near light speed, iteration, the Internet has never stopped moving, growing, and adapting. And in order to accomodate the rapid advances of the Internet, more and more households, businesses, and devices have become wired, linked in.
As our devices become more and more powerful, and more and more compact, the Internet is surging to change again; into a portable version of ‘itself’. Twitters, Facebooks, Myspaces, Bings, Googles, and GPS’s are everywhere, built into most devices even now. And with all of our advancements, all of the available knowledge to be shared, most are concerned about their next Tweet, their next mobile message.
Search engine optimization is changing, into a much, much more valuable tool in todays world wide web. With the influx of the inane, the incorporation of real time results into your search results, the need to understand, and exercise control over these new avenues of optimization are ever increasing in importance. When it comes to your actual website, being able to have the true SEO experts lend expertise in order to sculpt your website into the king of the mountain is ever more important. And yet that’s only the beginning. After the easy work is done, checking pages, verifying relevance, etc, the real work begins, where the optimization magic begins.
Just as a master chef prepares exquisite banquets, the real SEO experts skills draw the attention of, first the search engines. As your page climbs the rankings in the results pages, you can watch your competitors fall further and further behind you online. Until you find yourself the king of the mountain, master of your market, and yet, there is still much more to be done.
Social marketing, especially via mobile technology is rapidly expanding in use. Blogs are often taken as authority on an extremly grand scope of topics from homecare, childcare, technology, etc. The list goes on and on, you will find a blog in most search results. Real time interactivity with clients is becoming increasingly attractive to prospective new clients, and the faithful alike. Being able to have questions answered in a timely fashion is good for any business maker.
And still, there’s more which can, and should be done. Search engine marketing (SEM), is a different beast to tame altogether. Sponsored ads, displayed relevant to the search performed, are displayed for impulse users.
All of the methods touched upon, are going to become yesterdays news, because the Internet is growing again. Native language URLs introduced, Net Neutrality battles being fought, the availability of everything imaginable online, is changing the world by the minute. Are you ready for what’s coming? The wave is coming, get ready to ride..
Yesterday, Google issued a blog stating that they may be removing themselves from China as an alternative to their local search engine, Baidu. Recently disclosed information that Google was a target of a focused, malicious hack attempt in mid-December, originating from China which resulted in the theft of some intellectual property.
Being a global entity such as Google, hack attempts are not uncommon, but this attempt in particular raised alarm bells once it was determined that there was a specific goal, in this case, a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists in China. They noted that while the hack was partially successful, only the creation dates of the accounts, and email subject headings were accessed, actual contents, were not. In addition, the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. Not by this hack in particular, but by a form of malware or phishing used to obtain account information.
In light of the evidence so far uncovered, Google went in a new direction and shared the story with a world wide audience, not to apologize for being hacked, but for a much different reason. These attacks touch on much larger issues of human rights, and the freedom of speech.
Google openly admitted that when they launched Google.cn in 2006, the company made concessions and agreed to censor their search results within the country, in the belief that allowing broader access to the internet, out weighed what was needed to be given up in order to do so. The statement issued at that time by Google was: “we will carefully monitor conditions in China, including new laws and other restrictions on our services. If we determine that we are unable to achieve the objectives outlined we will not hesitate to reconsider our approach to China.”
With the intent of the attacks clear, evidence of long term, ongoing surveillance, and with the addition of the attempts to limit freedom of speech on the Internet, Google has decided to rethink their position in China. No longer will results be censored to Chinese searchers, and over the span of the next few weeks, a re-assessment as to the feasability of operating in China, under these conditions will be conducted. If it’s determined that this agreement won’t work with the Chinese governement, then Google.cn, as well as Google’s Chinese offices, will be shut down.
Financially, it’s not a concern for the giant, as Google.cn accounts for around 1% of Google’s yearly profit. With the issue of freedom of information, and freedom of speech at hand, Google is making it’s stand. Where will it end up? That’s anyone’s guess.
Google has published some additional demographic data on their search numbers, and they serve to prove that Google still going very strong, as the king in search. A few of their results are as such:
Google users in the US making more than one query per day: 7 out of 10
Google users in the US making more than 10 queries per day: 1 out of 7
Average amount of time it takes a user to finish entering a query: 9 seconds
Average amount of time it takes Google to answer a query: Less than 1/4 second
Number of search quality improvements made by Google in 2009: 540, ~1.5 each day
Google result pages that show a map in search results: 1 in 13
70% of US Googlers are making searches, and of those users 14% (1 in 7) of them are making more than 10 searches a day. Taking into account the size of the US population, that’s a lot of pages being crawled per day.
Throw into the mix that within 10 seconds (average) searchers get their results, you can start to appreciate the amount of work and stress that the Google data servers go through on a day to day, minute to minute basis. The proof of all of that work, is provided as well; quality improvments made per day. 1.5 improvements per day were made to make your results come up faster, and more relevant.
Local search has always been a key point for any business wanting to seriously implement SEO into their advertising and marketing plans. Taking all of the users searching in mind (70% of US searchers), generating and receiving a search every 10 seconds or so, out of all of those searches, 8% of them (1 in 13) have a Google Map location listed. So if you have a street location, and don’t have a map listing, get in touch with the Freshtraffic team to capture this lost audience.
It’s known through out the industry, organic search engine optimization is the best return on investment (ROI) form of online advertising out there today. But it takes time for your investment to mature and generate the traffic and interest you deserve to your website. The new year has only just begun, it is time to stop being lost beind poorly optimized, poorly coded websites and for Google to introduce you to the world. Let Fresh show you the way.
“Being found on the web is the new battleground. The web is growing at a dizzying fast pace. Just having a website and hoping it will be found is no longer good enough.
You need to make sure that it is placed high on the organic search engine results page otherwise the only ones who will visit it will be you,your friends and family,”
The battle for online dominance, for a website, is often defined on the organic search engine results pages. If your site cannot be readily found when those who might benefit from its services look for specific search terms which are relevant to their query, then it will neither make money nor will it last long online.
Expect to pay an SEO Expert $1500 – $10,000 each month to list you there on a national level, YOU CANNOT LEARN THIS FROM BOOKS.
I have been in the industry from day dot and know of only a handful of people who are real expects, not necessarily the ones you read about doing speeches at shows or running some seo forum or course for a few days, that’s how they make their money by selling you down the river with a dream.
It’s Simple, if an seo company or so called seo expert comes to you in your town, lets say Winnipeg for example, to sell you seo services to make you top of the search engines, Google etc, does it not make commonsense that their company would list top themselves on organic search (not sponsored) for what they do?
Check it out Winnipeg SEO Services
Winnipeg SEO Experts
Dont be fooled by the cheap suits, fast talk and nice brochure, the internet is easy to do due dilligence on, if the company’s top you have a chance.
Online visibility has become one of the worlds largest PR hypes in the last decade, mainly due to the world coming online. The attention is more than warranted, as any company who goes from the bottom of the rankings to the top will tell you; customer interaction and productivity can be directly linked to your position on the SERPs.
Google, the giant that it is, made the industry what it is today. And as of Friday, they’ve added into the mix, a new tool really, for the true SEO Experts to take advantage of. Personalized search, whether you’re signed into a Google account, or just using the internet, is here for everyone. Basically this means, that over time, searches will become more, and more relevant to the user.
A huge selling point in the Search Engine Optimization field was the ability to drive quality, qualified traffic to a clients website. There are billions of people online, and hundreds of billions of webpages out there, and as such the needle in a haystack analogy is completely appropriate. Personalized search being available however, for all Googlers, is an added advantage in the long run. Quality content as well as other factors, help your appearance in the results page. Odds are, if you rank highly, you’ll get the traffic you crave and deserve.
But, with the addition of the personalized search for all users, if you rank number 6 for example, and have better content than the previous 5 results and you get the click, the next time that user makes that search, their search results will return you higher on the SERPs, because that user said you were better for them.
What’s changed? Only that the addage “content is king” is much more relevant than it was last week. Quality, relevant, well written content has become even more important than ever before, so allying yourself with the true SEO Experts, is in your best interests.
It’s in the newspaper, on the radio, on tv, Googles streetview for Winnipeg is available for everyone to now take a look. Winnipeg, despite it’s size, is a rather diverse city and it stands out even more it seems, as the camera cars took their snaps from, what seems like, a typical Winnipeg spring.
18 inches of show, to green leafy trees in a (comparitively) short time span of 3-4 months. Some highlights to have a look at would have to include:
Garry Street at Broadway
A walk down Corydon Ave
The Winnipeg Museum
And no trip is complete without a visit to Portage and Main
There has been a mix of acceptance and rejection with the streetview, as all sorts of ideas, and misconceptions come to light. All in all, it’s an innocent, and honestly handy (you can get a very general idea of a neighborhood for example) addition to Google maps.
If you look, really close, you can almost see our office..
The tricky areas of SEO are what make it an art more than a science. An experienced professional will have developed a feel for what is and what isn’t permissible.
They are also likely to have developed a personal relationship with the search engines, meaning problems could get fixed faster.
It is always advisable to consult an expert when you are about to embark on optimization, and you can talk to us at Fresh Traffic if you are unsure about the grey areas.
Since the world is going digital, more and more everyday, the relevance of search returns became, and continues to be, paramount to success in the new frontier. There is a wealth of tools and avenues which can be used or ignored, to make an attempt at your end goal; successfully growing your business.
Blogs, Facebook, a properly optimized website, properly utilizing Google maps, Twitter accounts, Adwords, the list is already fairly long and in depth; and there’s no telling what is coming around the bend. As all encompasing as relevance is, frequency is becoming *just* as important, if not more so.
The two most popular venues for frequent updates and communication are blogs, and Twitter.
Blogs, are incredibly easy to create, the name is sometimes the hardest part, and by keeping them updated daily, you can set your feet as an authority in your field. Setting aside even just a couple of hours a day, to toss your hat into the ring daily, can prove your role to potential clients.
And Twitter, another free service, which has taken off like a rocket. Twitter allows for near instantaneous communication with a company, if a client has a problem or question they would like answered; they merely post it to the Twitter account and (ideally) receive their response in short order. It can provide that hands on feel that, even as remote as we all work, is welcomed by the public.
Until recently, Twitter responses needed to be subscribed to, or followed, to be able to get the up to date news. Google and Bing however, have recently began to include Twits within their search results! What does this mean from an SEO stand point? That our clients, will soon be able to play an active, ever increasing role in their own “destiny” so to speak. The completed technology is still in it’s infancy, and will be coming soon, but when it arrives, rest assured that it will work it’s way into the mesh of highly successful SEO campaigns.
Website optimization can be a fickle thing to work with, seeing as there are rules, loop holes, dead ends, pitfalls, etc. that need to be followed and monitored to ensure success. Even after sinking all of the proper research, proper content development, ensuring a geniusely built website, and having the “golden egg laying goose” can not guarantee success.
Just as optimization is fickle, so are people. When the latest craze hits and picks up steam, society runs with it. Embraces the “new” and runs with it as fast, and as long as possible. Whether it’s a new sandwich from a restaurant, or the worlds cheapest and fastest race car, in the end it will get used until it’s outlived it’s usefulness.
Social media, and social media marketing, is a great example of this trend. Everything experiences growing pains, people, animals, even the internet. Geocities was one of the first social media experiments, free websites (albeit very basic ones) for ads running on your site. There are a number of services like this which still exist. Myspace, aka Facebook version 0.01, is still up and running, with ads on each page, society has been moving away from Myspace in favor of Facebook. The two largest “of the moment” social markets would be Facebook, and Twitter. Facebook, having been built initially as a resource for university students to keep in touch with one another, exploded into the beast today, with ads, apps, an open coding platform for people to make their own apps, and status updates which people and business can use to keep their followers “in the loop”. And then there’s Twitter, the current favorite in terms of real time information exchange. No ads, a totally free service, just 140 characters to share what’s on your mind.
All of these markets experienced their own perils and pitfalls, but right now, Twitter may be on the cusp of greatness, or failure. With no real revenue stream, business model, or transparent cash flow (aside from investors), Twitter has been recently been failing in it’s service to deliver real time information to it’s users. Growing pains of the technology which built it, Twitter may trip and fall, or it may fly.