Category Archives: Winnipeg Seo

Beginners Guide to Websites

Just to set a few points straight, I’m going to talk about the very basic steps to getting your web presence up and running. Because as it stands, there’s always a schiester out there, who likes to sell themselves as an expert in website design, optimization and who knows what else.

Since we’re working with the premise that you already own a business, you need to see if the domain name you’re interested in is available for purchase. So for example, your business sells personalized bath towels and robes. Now when you’re trying to decide what your domain name should be, using personalizedbathaccessories.com isn’t necessarily the best idea. Sure it has your most relevant keyword as your url, but that really doesn’t make as major a difference as some would make you believe. Just in the interest of relative ease, we’ll use the domain name of bathwear.ca for the example, url is not the holy grail of search. Step 1 is in control, congratulations!

Step 2, you need to decide on a host for your website. Things can get really crazy in this aspect, bandwidth usage, email usage, users allowed on the site, so on and so forth. When it comes to your host, you’re most interested in server uptime. It doesn’t matter if it only cost you $5 a month to host your site if it’s offline for 30% of the time. That’s 30% less time you have to be making sales online! You get what you pay for, so if your hosting plan for 99.99% uptime is $45 a month, bite the bullet and go with quality. You definitely get what you pay for, and if you’re curious about the reliability of a host, a quick perusal of their support boards is a good gauge of their quality of service.

Step 3 is where the magic begins, you’ll begin to build your website! There are dozens of different programming languages out there, but the tried and true HTML coding with some CSS magic for aesthetics can do an amazing job of a website. Additionally, it’s exceptionally easy to find even free templates with which to work from. If you visit a developer and they tell you it’s going to cost you thousands upon thousands of dollars to develop your basic website for your business, then it’s in your best interest to ask for some examples of their work. Another point to consider, how did you find the developers website to navigate? It’s often a reflection of their devotion and competance in their field of work.

Once you’ve gotten your website built, uploaded it to your host and assigned your DNS properly, you’re good to start spreading the word that you have yourself a website. There’s always the path of using existing media, television, radio and newspaper, or you could opt for a much more results oriented and trackable search engine marketing and search engine optimization. As a new website, just making it’s way online if you’re looking for fast “rankings” AdWords is the way to go. It can help draw attention to your fledgling site as you begin the much more intensive organic listings work with SEO. If you haven’t been caught by the snake oil salesmen yet, this is your last hurdle in their maze. SEO and SEM, while time consuming are both extremely measurable metrics tied to their investment. If you have an SEO for example tell you they’ll work for only $200 a month, you might think that’s a great savings, but that would be like going to the school carwash to detail your new Porsche. You absolutely positively get what you pay for when it comes to a search engine optimization company, and the number one way to find the big fish in the pond?

Search for them.

There we go, not so hard is it?

There is no SEO magic

There’s something to be said about the myths which surround SEO as an industry. In a way it adds a layer of ‘magic’ to the processes which can drive your website to the top of search. On the other hand, it allows the cheaters and snake oil salesmen to get in the door to respectable, naive business owners who only have half an idea.

Let’s face it, the world is going digital and online, the cloud is the next major leap forward as one of it’s goal is to eliminate the need for mass amounts of software on individual machines. Every major player in industry has recognized this fact, newspapers especially which have been hit substantially in the shift to online content generation and consumption. Radio and television have both added online content distribution to their industries, even going so far to use specialty content only available on their site to drive visitors. But they all know, the multi-million dollar advertising industries are slowly shifting their budgets to include online optimization in bigger and bigger steps.

Now if all of the big boys get it, that the world and it’s people are shifting online, what’s with all of the hesitation? Because unfortunately in the end business is ignorant and resistant to change. There’s short cut takers and cheaters in every industry, not just in the SEO/SEM world, and just like every other industry, when they’re caught, they’re thrust out into the light and are left to burn. The growing pains that the SEO industry is experiencing in Canada, Manitoba and Winnipeg in particular, is one of naivete. Winnipeg is a small city on the global marketplace, but with it’s geo-location it should be a significatly larger player that it is. All we need now is for the old, naive, ignorant and resistant guard to change, and let the youth take over. I’ve heard it said a number of times that once you’ve lived in Winnipeg it’s hard to really want to plant roots anywhere else. My reason why (unfortunately) is because Winnipeg just doesn’t change; at least not fast enough to be a global player.

Canada’s SEO Marketplace

The SEO marketplace is getting flooded especially here in Canada with so called Internet marketing companies and seo experts.

I find it amazing how many of my competitors in Winnipeg come to my website on a regular basis, daily sometimes, checking out pages, keywords and blogs etc.

We know who they are because in today’s world with the software available it’s quite easy to track them:-)

It’s a good seo practice to check out your opposition, but the facts are only one company can be #1 for certain keywords, and that will be the company that is doing it better than the others.

Winnipeg SEO is a favorite for the local guys, one has have a 5 Step SEO Method they try and entice potential clients with, another likes the look of Canadian search engine optimization guru and is trying to market it.

Learning search engine good practices, reading seo blogs and forums is all very well and will give you a good insight into the marketplace and what needs doing to a website to help it list better, but you cannot read these tips and all of sudden be experts in the business, it takes years.

Trust me all the old boys and girls have had failures along the way, that is the way we learned, in today’s marketplace you don’t have that luxury, one foul move and your busted by the search engines.

I say it all the time, stick to what your good at, if your a web design company, try be the best web designers you can be, because screwing up in SEO is not worth it to your company or clients.

You would not call a plumber to fix your lights would you?

Obama Has shown the Way

Last nights behind-the-scenes documentary on the 2008 presidential campaign of Barack Obama aired on HBO should again be a wake-up call to businesses.

You saw the full campaign basically run by new technology, laptop computers everywhere, blackberry’s, texting and cell phones going 24/7.

Emails by the millions, newsletters, videos and blogs and every single advertisement driving people back to the websites, To the website people. Hello!!

I now live in Winnipeg, yes Winnipeg Manitoba Canada, when I arrived here two years ago I saw great opportunity for growth so decided to stay.

Why Winnipeg? I get asked hundreds of times a week from around the globe, even the BBC called me from my homeland in the UK to ask the same question.

Okay, so we are a little bit behind here, no, in fact a lot behind, but it’s changing.

A new breed is rising, new technology is taking over and the young graduates and entrepreneurs who are bringing skill sets never heard of are slowly changing Winnipeg minds on how to do business.

Now this is going to take time and there are lots of hurdles to get over, mostly in the 45-65 age range, the old school, the boys club.

They have ruled what, who and when things will change, but even some of these are starting to get it, change is here, change is happening, whether they like it or not.

Those that embrace change can be huge, after all they have experience, they have seen just about every business hurdle around so can guide the new troops in a new world.

Those that don’t, well age and technology will just come and pass them bye.

History was made when this Afro American got elected the most powerful man on the planet, like him or loath him, he’s here and he did it the new way.

It’s your turn Winnipeg.

P.s Word of warning, when anything new happens, when a new idea comes to market, you will always find the opportunists, theirs money in it. DO YOUR DUE DILIGENCE. The Internet is a great tool to find out anything about anybody, use it.

Winnipeg Free Press Time for Change

The Internet has taken another Winnipeg victim in the battle of the medias.

The Winnipeg Free Press announced recently that it was ending its Sunday edition due to lack of readers.

Why?

Simple, new consumers are not interested in reading dinosaurs anymore, They want media on their terms and on their devices 24/7.

Yes Winnipeg the world has changed.

The Free Press like many other newspapers have seen the ad revenue mountain getting steeper and steeper to climb with each passing day.

The smart players are taking their advertising dollars and getting online, Why? because they want to be where the eyeballs are.

The Internet is surpassing all other media channels in it’s wake so why not get on board? better late than never and you get measurable results in real time?

If your looking for internet advice in Winnipeg, call the experts at Fresh Traffic, we deal in website eyeballs.

Winnipeg Web Design Experts

You build your first website for minimal cost.

Your website goes lives and everyone in the office is excited about having a new website.

Eventually the excitement wears off and everyone ask’s: What is the purpose of our website? Where are the calls?

Suddenly the clouds open up!

At Winnipeg Website Design part of the Fresh Traffic Group we are different.

We evaluate the company website built by either a computer program or a graphic designer.

The evaluation shows a website that can never be found by a search engine spiders because of “bad coding” , poor content, and very few pages.

We propose linking you up with an online sales person that starts with a strategy which includes content, linking, and W3 Standard coding with a site map.

We explain:

People come in two groups.
1. People who make money using the internet
2. People who don’t

What makes a perfect client? Someone who is dedicated to being an expert in their field and hiring other experts to do the things they do not do.

At Winnipeg Web Design we are experts in building websites, and Fresh Traffic are experts at SEO. (Search Engine Optimization)

If you are serious about making money online, then contact us and we will be thrilled to talk about building your business and not just a website.

One more thing before I go. Not everyone can be on top! Only the people who commit and make the sacrifice and investment can be on the top. If that is you and you decide to use us as your search engine marketing company then “We will see you at the top”.

What you need to know about investing into search engine optimization

Search engines are the dominant mechanism for almost all Internet users.

Almost 90% of online shoppers begin with search engines or directories to look for products and services and 96% of searchers do not go beyond the 2nd page of results.

Ranking highly in the search engines is more effective than most advertising because your audience is looking for you. Even right now they are searching you out. Amazing isn’t it. All that business just passing right by you.

All other forms of media, your audience is looking at something else and your ad is a distraction.

Search engine optimization is all about getting the exposure for your company by the most dependable salesman in the world

Winnipeg Web Design

Having relocated to Winnipeg in 2007 and been heavily involved in the Internet for the past 15 years, I was shocked at the knowledge of web designers and webmasters after I arrived.

Outdated ideas, old techniques and lack of good practices and search engine guidelines which have become standard practice across Europe and most of the US for the last 5 years when building websites.

One company I met last week was typical, they had paid good money for a new websites, it looked great to the human eye, BUT to search engines such as Google it was a total mess.

The sites description was describing joomla cms software and the keywords were joomla.

Not very good unless your joomla of course.


Welcome to Winnipeg Website Design

Winnipeg Web Design have raised the bar for website development, designing sites that are not only visually appealing, but also very user-friendly. Having designed hundreds of successful websites for various companies all over Canada and the United States, our talented designers are able to implement fresh and smart ideas into every design, making your web presence stand out above the competition. All our websites are designed to be SEO friendly and adhere to all search engine guidelines.

They cover
Website Design
Custom Content Management Systems
Custom Web Applications
Website Hosting
Logo Design
and of course Search Engine Optimization

Give them a call today www.WinnipegWebsiteDesign.ca

The Winnipeg Search – Find yourself online

With the recent influx of SEO Experts, there’s been a flurry of activity in the industry,both nationally and locally. Website design being evaluated, online presence (notably lack there of) is being felt by businesses in Winnipeg, and in Canada as a whole.

The idea that Search engine optimization is a required expense moving forward in a successful business has slowly been seeping into the collective business mindset. It’s apparent to the true experts in the field, and when you see half hearted attempts by those trying to wedge their way into the niche, it’s a time to just shake your head.

Some of the gems found in just an afternoon of browsing::

Poorly optimized websites from the “experts”
Blogs/Blog sites setup and used once or twice
Companies guaranteeing position
“One time SEO” websites

The majority of the above examples came from web design company websites, who’ve decided that they are ready, and capable to jump into the deep, dark sea of Search Engine Optimization(SEO)/Search Engine Marketing(SEM).

There are a millions of pages on the web packed with information on SEO, on some of the general guidelines, and the pros and cons of the marketing avenue. But, for every page out there, there are 2,3, 10 pages of mis-information as well.

In the end, it’s best to remember: SEO/SEM is a niche industry, horses for courses, and the real pros don’t just publish all of their tips and tricks. Their results, speak for themselves.