Browsing "Winnipeg Web Design"
Just to set a few points straight, I’m going to talk about the very basic steps to getting your web presence up and running. Because as it stands, there’s always a schiester out there, who likes to sell themselves as an expert in website design, optimization and who knows what else.
Since we’re working with the premise that you already own a business, you need to see if the domain name you’re interested in is available for purchase. So for example, your business sells personalized bath towels and robes. Now when you’re trying to decide what your domain name should be, using personalizedbathaccessories.com isn’t necessarily the best idea. Sure it has your most relevant keyword as your url, but that really doesn’t make as major a difference as some would make you believe. Just in the interest of relative ease, we’ll use the domain name of bathwear.ca for the example, url is not the holy grail of search. Step 1 is in control, congratulations!
Step 2, you need to decide on a host for your website. Things can get really crazy in this aspect, bandwidth usage, email usage, users allowed on the site, so on and so forth. When it comes to your host, you’re most interested in server uptime. It doesn’t matter if it only cost you $5 a month to host your site if it’s offline for 30% of the time. That’s 30% less time you have to be making sales online! You get what you pay for, so if your hosting plan for 99.99% uptime is $45 a month, bite the bullet and go with quality. You definitely get what you pay for, and if you’re curious about the reliability of a host, a quick perusal of their support boards is a good gauge of their quality of service.
Step 3 is where the magic begins, you’ll begin to build your website! There are dozens of different programming languages out there, but the tried and true HTML coding with some CSS magic for aesthetics can do an amazing job of a website. Additionally, it’s exceptionally easy to find even free templates with which to work from. If you visit a developer and they tell you it’s going to cost you thousands upon thousands of dollars to develop your basic website for your business, then it’s in your best interest to ask for some examples of their work. Another point to consider, how did you find the developers website to navigate? It’s often a reflection of their devotion and competance in their field of work.
Once you’ve gotten your website built, uploaded it to your host and assigned your DNS properly, you’re good to start spreading the word that you have yourself a website. There’s always the path of using existing media, television, radio and newspaper, or you could opt for a much more results oriented and trackable search engine marketing and search engine optimization. As a new website, just making it’s way online if you’re looking for fast “rankings” AdWords is the way to go. It can help draw attention to your fledgling site as you begin the much more intensive organic listings work with SEO. If you haven’t been caught by the snake oil salesmen yet, this is your last hurdle in their maze. SEO and SEM, while time consuming are both extremely measurable metrics tied to their investment. If you have an SEO for example tell you they’ll work for only $200 a month, you might think that’s a great savings, but that would be like going to the school carwash to detail your new Porsche. You absolutely positively get what you pay for when it comes to a search engine optimization company, and the number one way to find the big fish in the pond?
Search for them.
There we go, not so hard is it?
You build your first website for minimal cost.
Your website goes lives and everyone in the office is excited about having a new website.
Eventually the excitement wears off and everyone ask’s: What is the purpose of our website? Where are the calls?
Suddenly the clouds open up!
At Winnipeg Website Design part of the Fresh Traffic Group we are different.
We evaluate the company website built by either a computer program or a graphic designer.
The evaluation shows a website that can never be found by a search engine spiders because of “bad coding” , poor content, and very few pages.
We propose linking you up with an online sales person that starts with a strategy which includes content, linking, and W3 Standard coding with a site map.
People come in two groups.
1. People who make money using the internet
2. People who don’t
What makes a perfect client? Someone who is dedicated to being an expert in their field and hiring other experts to do the things they do not do.
At Winnipeg Web Design we are experts in building websites, and Fresh Traffic are experts at SEO. (Search Engine Optimization)
If you are serious about making money online, then contact us and we will be thrilled to talk about building your business and not just a website.
One more thing before I go. Not everyone can be on top! Only the people who commit and make the sacrifice and investment can be on the top. If that is you and you decide to use us as your search engine marketing company then “We will see you at the top”.
What you need to know about investing into search engine optimization
Search engines are the dominant mechanism for almost all Internet users.
Almost 90% of online shoppers begin with search engines or directories to look for products and services and 96% of searchers do not go beyond the 2nd page of results.
Ranking highly in the search engines is more effective than most advertising because your audience is looking for you. Even right now they are searching you out. Amazing isn’t it. All that business just passing right by you.
All other forms of media, your audience is looking at something else and your ad is a distraction.
Search engine optimization is all about getting the exposure for your company by the most dependable salesman in the world
You probably shouldn’t be charged for a couple things that many “back alley” or “strip mall” Web SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are outdated or simply don’t work to help rankings.
No two sites on the Internet are identical. In rare instances, some of the below tactics may work. But most of the time, if your SEO company is pushing these services on you, take a good hard look at what you’re paying for.
1. Submitting Sites to Search Engines: There’s a big difference between submitting your site to the search engines and submitting your site to directories. Directory submission is a very important part of link building, and has continually proven to be valuable.
Submitting your sites to the search engines isn’t valuable to SEO. This simply offers another way for the search engines to find your site. If all you do is submit it to the search engines and sit back and wait, you likely won’t see any rankings, other than potentially for your brand name.
2. SEO Landing Pages: Another outdated tactic is building landing pages just for SEO, although this is a temporary solution that e-commerce companies sometimes choose to take rather than spending the time fixing the actual site and navigation. In most cases, if you want long-term results without sacrificing user experience consistency, you should optimize your actual content versus trying to create circa 2001 “doorway pages.”
3. Reciprocal Linking: The last outdated tactic is using reciprocal linking as a primary link building tactic. If your SEO company or consultants requires that you place an outbound link to every site that is linking to you, then you should run away. Some reciprocal links aren’t bad, especially ones that occur naturally — just be worried if this is the only link building tactic presented.
Having relocated to Winnipeg in 2007 and been heavily involved in the Internet for the past 15 years, I was shocked at the knowledge of web designers and webmasters after I arrived.
Outdated ideas, old techniques and lack of good practices and search engine guidelines which have become standard practice across Europe and most of the US for the last 5 years when building websites.
One company I met last week was typical, they had paid good money for a new websites, it looked great to the human eye, BUT to search engines such as Google it was a total mess.
The sites description was describing joomla cms software and the keywords were joomla.
Not very good unless your joomla of course.
Welcome to Winnipeg Website Design
Winnipeg Web Design have raised the bar for website development, designing sites that are not only visually appealing, but also very user-friendly. Having designed hundreds of successful websites for various companies all over Canada and the United States, our talented designers are able to implement fresh and smart ideas into every design, making your web presence stand out above the competition. All our websites are designed to be SEO friendly and adhere to all search engine guidelines.
Custom Content Management Systems
Custom Web Applications
and of course Search Engine Optimization
Give them a call today www.WinnipegWebsiteDesign.ca