Yahoo has been trying for months to make itself the ultimate start page for Internet users; you can already view your Facebook and Twitter feeds using Yahoo’s “Quick View” feature, but Yahoo Pulse aims to provide an improved interface and offer new kinds of integration with both Yahoo and Yahoo Mail.
Wall Street Journal reports: “A new service called Yahoo Pulse will one-up Google Buzz by offering privacy tools and integration with Facebook newsfeeds on the Yahoo home page”
Notably, Yahoo Pulse will have a privacy menu that will apply to multiple services. That feature will be an important draw for some users, given that Facebook has dealt with a big privacy backlash in recent weeks. Just don’t expect it to add completely new privacy features to your Facebook account.
The privacy angle is also important when you consider that Google — Yahoo’s chief rival — made some major privacy errors that greatly hindered the launch of Google Buzz, a very similar service. Those mistakes, and the lack of Facebook integration stopped Buzz from becoming a killer application. Pulse is Yahoo’s answer to Buzz; hopefully it learned from its Googles missteps.
The way it looks, and how it interacts with Facebook have not yet been revealed, but it’s all expected to launch within the next few days.
What’s the Package?
According to the Wall Street Journal:
“Yahoo is rebranding its Yahoo Profiles feature to be Yahoo Pulse, which is currently unavailable but expected to launch in a few days”
Pulse will eventually exist as a hub for Yahoo members, to connect with others and post information about themselves. It’ll also aggregate social network info, allowing users to browse Facebook updates for example. Yahoo plans to add other social networks in the future. These integrations will spread across most Yahoo pages, including the Yahoo home page, Yahoo Mail, News, Sports, Answers, omg!, TV, and Music.
Should Google Worry?
In short: no. It seems nothing will knock Google off its Stand. Google receives more than 50 percent more visitors than Yahoo, according to Hitwise data, and even with these few tricks to gain share — including partnering with Microsoft — it’s unlikely that it’ll come anywhere close to Google.
Now, that doesn’t mean Yahoo won’t nab a chunk of Google’s glory. Facebook recently beat Google to become the most popular site in the world. So naturally, the Facebook-Yahoo marriage can only boost usage.
What About Privacy?
Lately when you hear Facebook, you may begin questioning how much privacy you have. Yahoo came prepared for such an event: Yahoo Pulse will supposedly simplify user’s privacy settings. But, Whether or not you’ll have to adjust settings in both Yahoo and Facebook has yet to be seen.