Content: Too much of a good thing?

You hear a lot about content. It’s king right?. Right?

Well, cliches become cliches because there is a touch of truth in them. But what exactly is “content” and how much of it do you need on your site? Do your web pages need to be 250 words or longer? Should they be shorter than 1,000?

To put it bluntly, no. You can include all the content you like on your pages as you begin website design. Search engines don’t actually count the words, and if your site visitors are counting then they need to find something better to do with their time. Visitors are probably more interested in the quality over the quantity.

In the end, what it really comes down to is do you reach your site visitors in a way that they like being spoken to? Is your content relevant to their interests? The idea that every web page needs to have 250 words in order to be effective is a myth. There is no limit on words per page. You just need good, relevant content as part of your Search Engine Optimization.

By the same token, long pages won’t help you either if the content is terrible. One 150 word page that kills sales records, is significantly better than fifty mediocre pages that do nothing but driving people away from my website.

In the end? Quality > Quantity. But there is no reason you can’t have your cake and eat it too.