When you’ve taken the time and put the cost out to have a website built for your business there are a ton of variables to consider and decisions to be made. I’ve covered a number of those multiple times through our blog, but as I looked back over some of the material I’d written I realized I hadn’t really made clear a certain point, the point of how important the time factor is.
I’ve discussed a number of times how important it is to trust in your online campaigns and realize that web traffic doesn’t just magically appear over night. It is a process to get your site listed legitimately in organic search without trying to find or exploit a viral niche, and it takes time for the bots to properly scour your content and make a decision at that point where you should list. Those few points are deliverables that are the responsibility of your in house SEO or your contracted SEO agency. A very major deliverable on your end as a client however, is a matter of time as well, as in the longer you take to deliver the harder our life gets as search engine optimization experts.
As an example, if you’re working your way into a competitive market and your SEO is asking for content, it’s extremely important that you do not sit on your hands for this. You need to get that content created and delivered as soon as absolutely possible so we can dig into it and make sure it fits in with the rest of the scope of your campaign. The longer you sit on a request for content, the longer and more difficult our job will become, especially in highly competitive niche markets, and what makes our job harder takes longer for your site to climb the ranks. The point of being on the ball when asked for new or updated content is only the tip of the iceberg, though it goes without saying that you should also make sure that your other contract obligations are upheld in a timely manner. The search engines throw out hundreds of optimization tweaks within a year, and it would be an utter loss to both of our businesses if a request goes unfulfilled. Here at Fresh we’re constantly watching your site, for any crawl errors from Webmaster tools for example, and we always make a point of monitoring the news just in case something slips into the algorithm late in the day. We do everything we can to make sure that you’re ranking as high as possible based on your current website and it’s content, just make sure that you deliver on what we need when we ask for it. Lost time can never be found again, and a day on the internet is a year on the street.