Search engine optimization as new as it is as an industry, still seems to raise the ire of in house company marketers. When a company has an advertising budget to use to be able to drive people to their business, whether it’s on or offline, it’s where online marketing becomes a problem.
The reason it becomes a problem, is because crafty marketers will try their hardest to think outside the box and find that niche strategy that lands the large influx of new customers or clients. One of the newer trends to online marketing is the idea that social marketing is thee benchmark requirement now, if you’re not using social then you’re losing out. The truth of the matter though? If you really, really wanted to you could entirely skip social media marketing and do just fine. Social media marketing and trying to take advantage of the potential there in isn’t the next big thing in the sense that if you’re not doing it you automatically lose, all it really does is give you another means to communicate with your customers/clients/consumer base.
It works like this, you set your business up with a Facebook page, a Google+ page and maybe a Twitter account, add the maintenance of these pages into your already packed full scheduled needs. Now you need a dedicated person to manage these pages, whether it’s posting a flash sale for example, or maybe it’s to respond to some criticism that’s trying to be pushed onto your brand or business image. This is a full time job, in and of itself, and if mismanaged can lead to negative repurcussions with your image directly offline. Now, is having a social media presence a positive aspect for your brand/business? Yes, but it needs to be managed, and no it is not required to be found in the results pages.
If you’re thinking about making the plunge into the social sector, ask yourself these few questions before you do, you may end up saving yourself a large amount of time and headaches down the road.
1)Do our customers ask for our Facebook/Twitter/Google+ name?
2)Is our customer base shrinking because of the lack of a social space?
3)Do we have too many testimonials and positive reviews to post on our website?
4)Are we missing out on conversions due to lack of a social presence?