It’s always been known that America is primarily a consumerist market. But, even now Americans are dedicated consumers. And, the Web makes it easier and faster to track, and then bag, the goods.
Even with living with a devastating economy, we’ll still find ways to happily buy stuff. We won’t stop.
So, flagging emerging consumer trends is the lifeblood of any business. Consumers can pile into a fad quickly, and leave just as fast.
Two must-watch trends rippling through the consumerism this year bear watching: chic frugality and the greening of older goods.
Booming online shopping and research tools speed the frugality process, especially as small, mobile devices make the Web easier to navigate. The result is a giant communication tool for sharing consumer information and low-cost goods.
According to one survey, 80% of consumers say they’re shopping online to save money.
What with the 24/7 market of the web, it’s best to be your targets first, and only stop.