There’s a reason that search engine optimizers are always working, always reading. The internet never sleeps, is always changing and there are thousands of new sites and pages coming online every day. The same is also true of the mobile side of the search world.
When you’ve finally honed your sights on the niche markets you would like to make improvements in, there is a step which even the experts sometimes miss. Once you have your search terms, conduct a cursory search on the terms and make a note of who the top ranked players are. It may seem like basic SEO, but it’s a step often missed, and the benefits are great if you put the time into it.
One of the number one things you can learn by working your competitors site out, is it site construction, or content which has then ahead of you online. If it is site construction which has you down in the results, perhaps it’s time to take a look at your own website. You may be due for a site revamp to bring you up to web standards, which can give you an extra positive mark in search. If it’s your content that’s lacking on your landing or home pages, you’ll be able to begin pinpointing the issue as you peruse the pages of your rivals. Careful though, as tempting as it may be, scraping or copying their content is a very big nono to the search engine gods.
The basics of SEO are overlooked a great deal of the time when working your way up the results pages. Once you’ve examined the sites which are ranking better than yours, it’s time to look within. Navigation, layout, content, and even if your website is up to general web standards. Sticking to the basics of SEO, is your first step to being able to climb the results pages.