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Facebooks Fail Graph Search

Feb 7, 2013   //   by freshtraffic   //   internet marketing  //  Comments Off

fbIt hasn’t been new news for a while now, but the Facebook Graph search feature that is being tried and tested is slowly making it’s way to a live feature available to all. The massive social sharing site which has more than 900 million members has an unimaginably large data set to pull answers from, and allows you to search the interests, location, and preferences of your friends list. At it’s current state, it is the tail end of that statement which holds the most important piece of information – preferences and interests of your friends.

The implementation of Graph search is not a bad idea on paper, or in practice, it does have a long way to go however where you’re really searching for an answer. The best way to describe the service and what it offers was summed up here

For anyone who uses the Internet to search restaurant recommendations, travel advice, books to read on vacation, or which political candidates to vote for, Facebook may have replaced Google as the best search engine.

The veracity of the end of that statement is questionable at best, as Facebook Graph isn’t so much a search engine, as it delivers you a report of your friends opinions. The bonus is you can compile the information quickly, and in an easy to digest fashion that you can use to reach a decision on what you searched for.

The downsides however, have been slowly been coming more and more to light as more people are being allowed to use the service. For example, really searching for a person or topic, doesn’t happen with Facebook Graph at the moment, on the surface it seems that Facebook is using it’s algorithm to scrape statuses, updates and likes. The downside to that being, if you haven’t liked a page, commented on it or had a status update with the term in it, it is highly likely that you won’t show up for some of your interests within their search provider. I’ve not had the chance myself to try the service as it is in beta testing in the US only at the moment, but taking a snippet of information from other sources, it seems they have other issues as well. The image search doesn’t work as well as it potentially could due to most images not having a geo tag associated with them. The Facebook version of instant search goes a bit over the top by putting in elements of auto complete as well, by trying to anticipate what you’re looking for.

Facebook has an immense amount of data and power at it’s fingertips with their user base, but it isn’t a surprise to see them stumbling along in an area they are not suited for, search. It may be a strange thing to say, but I hope they improve and I hope they find a way to truly integrate the web into their service, Google is an incredibly powerful tool and everyone does just that much better when there is some real competition. Here’s hoping Facebook doesn’t drop the ball with Graph search, and the overall improvement of the web.

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