Fresh Traffic » Blog http://freshtraffic.ca SEO Services & Digital Marketing Firm Wed, 29 Jul 2015 23:03:13 +0000 en-US hourly 1 Windows 10 automatically grants home wi-fi network access to your Outlook and Skype contacts http://freshtraffic.ca/microsoft/windows-10-automatically-grants-home-wi-fi-network-access-to-your-outlook-and-skype-contacts/ http://freshtraffic.ca/microsoft/windows-10-automatically-grants-home-wi-fi-network-access-to-your-outlook-and-skype-contacts/#comments Wed, 29 Jul 2015 23:03:13 +0000 http://freshtraffic.ca/?p=2559 You have to change your network name if you want to opt out of this Microsoft officially launched its new Windows 10 operating system last night, offering free upgrades to current Windows 7 and 8 users who make the switch...

The post Windows 10 automatically grants home wi-fi network access to your Outlook and Skype contacts appeared first on Fresh Traffic.

]]>

You have to change your network name if you want to opt out of this

Microsoft officially launched its new Windows 10 operating system last night, offering free upgrades to current Windows 7 and 8 users who make the switch within the next year.

Before the rollout, Microsoft trumpteted the various new security features that Windows 10 would offer, so it’s arguably ironic that the operating system comes pre-installed with a security flaw touted as a connectivity advantage: a feature called Wi-Fi Sense which, unless you deliberately opt out of the default setting, automatically shares your Wi-Fi network password with all of your contacts in Outlook, Hotmail, and Skype. (You can also share your network password with Facebook “friends,” but that’s not automatic; it requires you to opt in.)

More specifically, it doesn’t actually hand out your password to your contacts; it “merely” shares an encrypted version of your password and stores it on Microsoft’s servers, thus allowing anyone in your contact list to use your Wi-Fi network when they visit you at home, or merely happen to be in range of it. Or maybe when they’re breaking into your house.

Opting out

Wi-Fi Sense’s FAQ page claims to offer “answers to some questions you might have about Wi-Fi Sense.” Unfortunately, it does not answer the question “Where the hell did Microsoft get the idea that if I exchange an email with someone, this means I want that someone to have access to my home Wi-Fi network?”

According to Microsoft, the only way to opt out of Wi-Fi Sense is by changing the name of the network to include the phrase _optout (note the underscore symbol before the word). Microsoft offered as an example the name mynetwork_optout. However, Microsoft also says that “It can take several days for your network to be added to the opted-out list for Wi-Fi Sense. If you want to stop your network from being shared sooner than that, you can change your Wi-Fi network password. For more information about how to do that, check the documentation for your router or access point.”

Don’t forget that if you change your Wi-Fi network name, you and everyone in your household will then have to re-connect your devices to the newly named network.

“Disaster waiting to happen”

Security expert Brian Krebs, who called the automatic password-sharing “a disaster waiting to happen,” noted that, although Wi-Fi Sense has been a feature on Windows Phone for quite awhile, that was “less of a concern” because Windows Phone has only a tiny share of the mobile device market, which is largely dominated by Android and Apple iOS. However, “embedding this feature in an upgrade version of Windows makes it a serious concern for much of the planet.”

If you intend an upgrade to Windows 10 but have not yet done so, make sure you change the name of your Wi-Fi network to include _optout before you make the upgrade. Krebs also recommends that “While you’re at it, consider keeping Google off your Wi-Fi network as well. It’s unclear whether the Wi-Fi Sense opt-out kludge will also let users opt-out of having their wireless network name indexed by Google, which requires the inclusion of the phrase “_nomap” in the Wi-Fi network name.”

 

Courtesy of consumer affairs.

The post Windows 10 automatically grants home wi-fi network access to your Outlook and Skype contacts appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/microsoft/windows-10-automatically-grants-home-wi-fi-network-access-to-your-outlook-and-skype-contacts/feed/ 0
The Basics SEO Every Entrepreneur Should Know http://freshtraffic.ca/seo/basics-seo-every-entrepreneur-should-know/ http://freshtraffic.ca/seo/basics-seo-every-entrepreneur-should-know/#comments Wed, 08 Jul 2015 03:56:52 +0000 http://freshtraffic.ca/?p=2553 Creating revenue with a small amount of resources and the unlimited number of tasks associated with running a business are challenges every entrepreneur faces – and they aren’t likely to change. You are likely short on time as you try to get...

The post The Basics SEO Every Entrepreneur Should Know appeared first on Fresh Traffic.

]]>

Basics-of-SEO-for-Entrepreneurs-760x400Creating revenue with a small amount of resources and the unlimited number of tasks associated with running a business are challenges every entrepreneur faces – and they aren’t likely to change. You are likely short on time as you try to get your brand off the ground, create findability, and build an organization – which means you lack the bandwidth to learn and execute the daily tasks associated with every role.

When it comes to SEO, a few important basics can greatly improve your presence in the increasingly crowded online space.

Since SEO has evolve to include a content-centric view of rankings and incorporate social media and local engagements, there are fewer shortcuts and a larger focus on quality. While it sounds time-consuming, quality content has benefits that reach beyond SEO, as good content is useful across all marketing mediums, and forces you to think through messaging from a topic and keyword perspective – ensuring you’re honing in on what actually matters.

Below are a few things I think are important:

Read More

The post The Basics SEO Every Entrepreneur Should Know appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/seo/basics-seo-every-entrepreneur-should-know/feed/ 0
Online Marketing Needs Content Tips http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/ http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/#comments Thu, 11 Jun 2015 11:44:46 +0000 http://freshtraffic.ca/?p=2542 We all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant...

The post Online Marketing Needs Content Tips appeared first on Fresh Traffic.

]]>

contentWe all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant content and sharing it in a way that bolsters your online presence.

  • Create a Blog

I believe that every website in 2015 should have a blog incorporated. Whether you call it a blog, latest news or featured stories doesn’t much matter, but it definitely needs to be part of your website. A blog post can be as simple as a recently-completed project with a brief description of the client’s needs, the product used and some before and after pictures. A post can also be a properly shared article that you have read that would be educational or entertaining to your target audience. The important thing is to create a place on your website dedicated to housing all of the great content.

Create Keyword-Friendly Posts

Once you start creating and sharing content, it’s important to look for ways to integrate relevant keywords and phrases into your posts. For example, if you’re writing about how window film help prevent the fading of furniture, look for ways to integrate things like faded hardwood floor, sun-damaged couch, etc. Use these keywords and phrases in a way that the post reads smoothly and doesn’t sound like you’re trying too hard to insert the terms. It should read well and be fluid, but with an eye toward being as keyword rich as possible.

  • Share Your Post Online

Finally, after you’ve created some informative, entertaining and keyword-rich content, it’s time to share it with the online world. Rather than copying and pasting the link directly onto Facebook or another social media platform, share the post from your blog. It’s also important to post the information on your social media business pages and the online groups of which you are a part. In addition to just sharing the link, write a couple sentences to create an interest for the post so that people to want to click the link. This strategy feeds your social media pages and makes you a thought leader in online groups.

Finally, after doing all this, it will help drive traffic back to your website!

I hope this post helps you see the importance of not only generating good content, but how imperative it is that you integrate a blog on your website to act as a “home base” for this content. This will not only make your website more credible once someone is there, it will serve to improve your company search results and drive more people to your website.

The post Online Marketing Needs Content Tips appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/feed/ 0
Google ups user privacy controls with My Account http://freshtraffic.ca/google/google-ups-user-privacy-controls-with-my-account/ http://freshtraffic.ca/google/google-ups-user-privacy-controls-with-my-account/#comments Mon, 01 Jun 2015 14:01:45 +0000 http://freshtraffic.ca/?p=2532 Google has launched new privacy and security hub My Account, designed to make it clear to users where and why their data is being stored.   The revamped dashboard is accessible to those who are do not have or are...

The post Google ups user privacy controls with My Account appeared first on Fresh Traffic.

]]>

googlemyaccount

Google has launched new privacy and security hub My Account, designed to make it clear to users where and why their data is being stored.

 

The revamped dashboard is accessible to those who are do not have or are not signed into a Google account for the first time, covering security settings, personal information and privacy and other account preferences.

Users can adjust their security levels for everyday Google activities easily, including whether they want to block specific advertisers from their search results, control the kind of personal information which is linked to your Google account and your stored location data.

Google stated it wanted to make the controls simple to use and accessible in order to help users better safeguard their data and protect their privacy online.

Users can also check the answers to frequently-asked questions, including whether Google sells your personal information and what it does with the collected data, as well as copy content from their account to be used in other services.

The news comes in the wake of Google announcing new app permissions for Android developers at its annual I/O developers conference in San Francisco.

Users have been given new powers to grant permissions within apps, meaning the requests will be triggered contextually and give the option for permission to be denied.

 

The post Google ups user privacy controls with My Account appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/google/google-ups-user-privacy-controls-with-my-account/feed/ 0
How did Google’s change affect you? http://freshtraffic.ca/google/how-did-googles-change-affect-you/ http://freshtraffic.ca/google/how-did-googles-change-affect-you/#comments Wed, 22 Apr 2015 12:53:13 +0000 http://freshtraffic.ca/?p=2518 How did Google’s change affect you? Yesterday, Google implemented a huge search change that affected everyone – especially small business owners. If a website is not mobile friendly, Google will rank it lower than a similar website that is mobile...

The post How did Google’s change affect you? appeared first on Fresh Traffic.

]]>

How did Google’s change affect you? Yesterday, Google implemented a huge search change that affected everyone – especially small business owners. If a website is not mobile friendly, Google will rank it lower than a similar website that is mobile responsive. With first page search results being the most important part of a small business’s online presence, you need to ensure that your website is mobile ready.

google test

 

 

Take Google’s mobile-friendly test: To be considered mobile-friendly you need: 1. Text that is readable without zooming 2. Content that auto re-sizes to fit the screen 3. Mobile supported software 4. Easy to tap links Stay on the first page with a mobile site: With the more and more consumers using mobile devices, it’s essential to your business’s success to have a mobile responsive website. 

Stay on the first page with a mobile site: With the more and more consumers using mobile devices, it’s essential to your business’s success to have a mobile responsive website. Need help? Call us today.

 

The post How did Google’s change affect you? appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/google/how-did-googles-change-affect-you/feed/ 0
Google’s mobile-friendly algorithm update http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/ http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/#comments Fri, 17 Apr 2015 15:27:49 +0000 http://freshtraffic.ca/?p=2513 Google’s mobile-friendly algorithm update will impact the following. Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in...

The post Google’s mobile-friendly algorithm update appeared first on Fresh Traffic.

]]>

Google’s mobile-friendly algorithm update will impact the following.

  • Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in mobile rankings, your desktop rankings will not be affected.
  • Any page on any site that does not pass Google’s mobile friendly test. The key here is passing Google’s Mobile-Friendly Test. It doesn’t matter if your developers or your agency or your marketing director says that your site is mobile friendly. Only Google’s pass-fail test determines if your pages are mobile friendly, and that in turn determines if your pages will receive a rankings boost or demotion.
  • Individual pages on each site, not the entire site as a whole. If a single page, template or section of the site fails the mobile friendly test, the rest of the site is not affected. This is good news if only part of your site is noncompliant. The algorithm judges each page individually every time it’s crawled, and applies the rankings boost or demotion depending on what it finds.
  • Pages benefit from rankings boost as they become mobile friendly. Because the algorithm is applied page-by-page with every crawl, newly mobile-friendly pages will be eligible for the rankings boost the next time Googlebot crawls that page. And because the algorithm is applied page-by-page, individual pages or templates or sections of the site can become mobile friendly on different timelines and begin to benefit without waiting for the entire site to be mobile friendly.

This could be especially important if your home page, say, received 99 percent of your mobile search traffic. Perhaps it would make sense to focus on a mobile solution for the home page, launch it, and then begin to work on the rest of the mobile site. Yes, there would be some temporary usability issues with the divergent mobile experience, but depending on the decrease in mobile search traffic it might be worth the risk.

  • Every site, worldwide. Oftentimes Google rolls an algorithm update out in the U.S. first, then to other English-speaking countries, and then to countries that require further translation. Google’s mobile-friendly algorithm update is rolling out worldwide over a period of a week. By April 28, searchers around the world should see changes in the mobile search results, and ecommerce sites around the world may begin to see changes in their mobile organic search traffic from Google.

The post Google’s mobile-friendly algorithm update appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/feed/ 0
SEO – You don’t have to love it – you just have to do it! http://freshtraffic.ca/internet-marketing/seo-you-dont-have-to-love-it-you-just-have-to-do-it/ http://freshtraffic.ca/internet-marketing/seo-you-dont-have-to-love-it-you-just-have-to-do-it/#comments Tue, 31 Mar 2015 18:05:42 +0000 http://freshtraffic.ca/?p=2505 Do the letters S, E, and O strike fear in your heart? When people talk about keyword research or link building, do you want to hide under a rock? Not everyone is a fan of SEO, and that’s okay. Many business...

The post SEO – You don’t have to love it – you just have to do it! appeared first on Fresh Traffic.

]]>

Do the letters S, E, and O strike fear in your heart? When people talk about keyword research or link building, do you want to hide under a rock?

Not everyone is a fan of SEO, and that’s okay. Many business owners are (understandably) more interested in performing core tasks related to their business; and while most would love to have more search engine traffic, the specifics of how to get it may feel like a bit of a mystery.

This post will give even the most SEO-indifferent or SEO-hating business owners a palatable strategy for improving their search rankings. You don’t have to love it – you just have to do it!

Step 1: Understand The Basics of SEO

In my experience and as I’ve been doing a lot of SEO, people who think they hate SEO often have a skewed idea of what SEO actually is. They think it’s all very technical (too technical), and that there’s some kind of secret SEO formula they need to learn. And not only do they not have time to learn this formula, they have no interest in learning it.

I get it. So let me give you a very short, to-the-point overview of what SEO really is, and why it’s not worth hating: SEO is simply letting the search engines know what your content is about. That’s it. While there are technical elements to it, almost anyone can understand and implement the basics. And the basics are often enough to get you increased search rankings.

Assuming you now hate SEO slightly less, it’s time to move on to step 2. Here

The post SEO – You don’t have to love it – you just have to do it! appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/internet-marketing/seo-you-dont-have-to-love-it-you-just-have-to-do-it/feed/ 0
6 Online Marketing Tips for Every Real Estate Agent http://freshtraffic.ca/real-estate/6-online-marketing-tips-for-every-real-estate-agent/ http://freshtraffic.ca/real-estate/6-online-marketing-tips-for-every-real-estate-agent/#comments Fri, 20 Mar 2015 16:06:10 +0000 http://freshtraffic.ca/?p=2497 If you’re a seasoned real estate professional, you likely know that your online presence is essential to your success or failure when it comes to generating new leads and clients for your business. This is where we can help you,...

The post 6 Online Marketing Tips for Every Real Estate Agent appeared first on Fresh Traffic.

]]>

If you’re a seasoned real estate professional, you likely know that your online presence is essential to your success or failure when it comes to generating new leads and clients for your business.

This is where we can help you, nearly 20 years in the online marketing business helping real estate companies reach their goals. Real Estate marketing & websites is our business, call us today.

Here are some helpful tips for you to make more sales if you’re not doing these already.

1. Use Responsive Web Design

2. Create Local Content

3. Capture Emails

4. Ask for Reviews

5. Use Beautiful Cover Photos

6. Answer Questions

Sound pretty basic don’t they? Most agents don’t do these, let us help you to the next level.

 

The post 6 Online Marketing Tips for Every Real Estate Agent appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/real-estate/6-online-marketing-tips-for-every-real-estate-agent/feed/ 0
So is your website mobile friendly http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/ http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/#comments Tue, 17 Mar 2015 17:19:13 +0000 http://freshtraffic.ca/?p=2482 Have a strong adaptable website. When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means...

The post So is your website mobile friendly appeared first on Fresh Traffic.

]]>

Have a strong adaptable website.

iphone-770x433When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means their primary resource is a smart phone. As of April 21st, Google has announced that it will not display sites in mobile search results that are not mobile friendly. With mobile searches now overtaking desktop searches in 2015, this means having a site that is not mobile friendly could result in a loss of 50% of visibility in search.

To compliment mobile-friendliness, websites should be in a content management system that is easy to adapt, like WordPress. This is because analytics should dictate updates and revisions to a site on a regular basis. A good philosophy is that a good website can be built in a few weeks, while a great website is never done being built. So every website should be easy to update for user experience.

Is Your Site Mobile-Friendly? If Not, Say Goodbye to Google

In one of the biggest shifts in mobile search engine optimization, Google has announced a change to its algorithm that could have a massive impact on small businesses.

Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results. On the other hand, websites with mobile functionality will see a big boost in their search rankings. This anticipates what we’ve already known about the future of the mobile space: rapid growth and a massive increase in user adoption over the next few years.

However, there are steps you can take to prevent you from falling off the digital map. To ensure your site is mobile friendly, Google has a free mobile-friendly test to show how your site looks on smartphones and tablets. It’ll explain the issues that are preventing your site from being easily viewable on mobile devices and offers directions on how to fix them.

There are all-in-one solutions to migrating your site to responsive design templates in WordPress or Squarespace, but your webmaster or designer should be working towards ensuring your website works on every platform. If you’re lost, Google has a guide to mobile-friendly sites here.

If these tools have raised a few red flags, it’s time to hit the panic button. This will be a big shift for a lot of websites and if yours is more than a couple of years old, now’s the time for an upgrade. Call us for help.

The post So is your website mobile friendly appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/feed/ 0
First-ever notice of violation issued under Canada’s Anti-Spam Law http://freshtraffic.ca/advertising/first-ever-notice-of-violation-issued-under-canadas-anti-spam-law/ http://freshtraffic.ca/advertising/first-ever-notice-of-violation-issued-under-canadas-anti-spam-law/#comments Fri, 06 Mar 2015 23:32:53 +0000 http://freshtraffic.ca/?p=2478 The Canadian Radio-television and Telecommunications Commission (CRTC) has issued its first notice of violation under Canada’s Anti-Spam Law (CASL), the CRTC announced on Thursday. The CRTC’s chief compliance and enforcement officer issued a notice of violation to Quebec-based Compu-Finder, which...

The post First-ever notice of violation issued under Canada’s Anti-Spam Law appeared first on Fresh Traffic.

]]>

The Canadian Radio-television and Telecommunications Commission (CRTC) has issued its first notice of violation under Canada’s Anti-Spam Law (CASL), the CRTC announced on Thursday.

Company faces penalty of $1.1 millionThe CRTC’s chief compliance and enforcement officer issued a notice of violation to Quebec-based Compu-Finder, which includes a penalty of $1.1 million, for breaking Canada’s anti-spam law, the CRTC said in a statement. Compu-Finder has 30 days to submit written representations to the CRTC or pay the penalty, and also has the option of requesting an undertaking with the CRTC on this matter.

Read full story

 

The post First-ever notice of violation issued under Canada’s Anti-Spam Law appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/advertising/first-ever-notice-of-violation-issued-under-canadas-anti-spam-law/feed/ 0
Vanity Right or Wrong Advertising http://freshtraffic.ca/advertising/vanity-right-or-wrong-advertising/ http://freshtraffic.ca/advertising/vanity-right-or-wrong-advertising/#comments Fri, 13 Feb 2015 19:27:19 +0000 http://freshtraffic.ca/?p=2467  So I was asked today my thoughts about how a lot of beauty products are sold online or by direct independent consultants, I have to be very careful here as I know quite a few people in this industry. Firstly,...

The post Vanity Right or Wrong Advertising appeared first on Fresh Traffic.

]]>

trademarks So I was asked today my thoughts about how a lot of beauty products are sold online or by direct independent consultants, I have to be very careful here as I know quite a few people in this industry.

Firstly, I am not a lover of direct or MLM sales or marketing techniques, it makes people sometimes not walk a straight line, the old saying desperate people do desperate things comes to mind especially if sales are not what they expected, just my own feelings on this matter and too many mouths to feed within the chain so what is the product really worth?

If you look at the picture enclosed you may see some brands you’ve heard about, Wen Shampoo by some top hairdresser, Cindy Crawford wonder aging serums and Proactiv the all singing all dancing Acne treatment from Roden + Fields Doctors, but in fact they are all trademarks own by marketing companies, not really what they portray, is that right or wrong?

If you look further into some of these companies all the board of directors, CEO’s and the people running these are all from marketing backgrounds and have not one bit of experience about beauty or the products they sell, it’s all about creating a great story and playing on people’s vanity to sell a product, again is this right or wrong or just good advertising?

At the end of the day I think it’s all about money, they don’t care who buys it as long as someone does to feed the chain, I’m not saying some of these might not be good products, but direct marketers are more concerned about dollars, recruiting people for the chain and so on to keep the pyramid base firm and the top from crumbling and most walk a wiggly line to do it.

These are the thoughts of the writer and not necessarily the company’s.

 

 

The post Vanity Right or Wrong Advertising appeared first on Fresh Traffic.

]]>
http://freshtraffic.ca/advertising/vanity-right-or-wrong-advertising/feed/ 0