Blog – Fresh Traffic http://freshtraffic.ca Winnipeg SEO Services & Digital Marketing Firm Wed, 26 Oct 2016 21:29:29 +0000 en-US hourly 1 What is SEO and Why it’s Important http://freshtraffic.ca/what-is-seo-and-why-its-important/ Wed, 26 Oct 2016 21:27:59 +0000 http://freshtraffic.ca/?p=2658 You’ve come up with a promising business idea, spent months designing and building your site, and submitted your URL to the major search engines. Now, all that’s left to do is to wait for visitors to discover your site and...

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You’ve come up with a promising business idea, spent months designing and building your site, and submitted your URL to the major search engines. Now, all that’s left to do is to wait for visitors to discover your site and spread the word! After a few months of waiting, your hit stats still haven’t gone through the roof. What gives? Alas, with over one billion websites competing for views, this “build-it-and-they-will-come” approach to marketing is likely doomed to failure. The solution is to learn and apply SEO, which stands for Search Engine Optimization. In today’s article, we’ll learn what SEO is, and its role in making your website a success.

The Role of SEO in Search Engine Optimization

SEO is a set of rules that can be followed by website administrators to optimize their website(s) for search engines and thus improve their search engine rankings. These rules are necessary, because, in order for a search engine to return the most relevant results, it first needs to parse web pages and index them for both relevance and popularity. There are literally hundreds of factors that influence a page’s relevance, both large and small. Popularity is determined using complex mathematical algorithms that comprise numerous variables. These variables are referred to as “ranking factors” in the search marketing biz.

SEO vs. Internet Marketing

SEO is not the same thing as Internet Marketing. A more apt description would be that it’s one type of Internet Marketing. As such, it should be part of your overall Internet Marketing campaign, which normally includes other things like social media promotion, email campaigns, and other activities. In fact, SEO is really the first marketing initiative, as designing a solid document structure and authoring engaging content contributes directly to SEO.

How SEO Benefits You

Studies have shown that the majority of users are most likely to choose one of the top 5 suggestions in the results page, so it’s highly advantageous for you to rank as high as possible. Doing so will help direct a far higher number of visitors to your website and/or customers to your on-line store.

 

Moreover, most searchers don’t just search once before clicking on a website. Rather, people tend to search, click on some websites, edit their search terms, search again, click on more websites, further hone their search terms, search again, and so on. This honing behavior means that if your site continually shows up in all a user’s search results, their trust in your site will grow accordingly. After enough exposure, the user will very likely click on the link to your website. Moreover, the chances of the user making a purchase are also increased by the built-up trust.

Speaking of studies, several have shown that SEO can have a better return on investment (ROI) than traditional forms of marketing such as TV and print ads. There is such a thing as paid search engine ads (i.e. Google AdSense), but what we’re talking about here is just the regular search results. SEO’s superior performance can be attributed to the fact that it markets to people when they are already looking for the products and services your business provides. As such, you don’t have to interrupt their favorite TV show, or compete for there attention on a page where they are reading a news article. Nor do you have to convince them they need your product or service; only that you are the right business to purchase from. In that sense, good SEO preaches to the choir.

Understanding SEO allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to search engines.

“Unfortunately, a great website is only great to those who see it and without SEO, the chance of a new website being found in search engine results is practically zero.”

The good news is that the steps required to make your site rank higher in search engines has the beneficial side effect of increasing the quality of your website by making it more user-friendly, faster, and easier to navigate. In the case of an online store, SEO plays a major role in helping your business grow and achieve its potential.

The traffic generated by SEO tend to be more valuable than by other means because it allows for extensive behavioral tracking. Probably the best example of this is Google Analytics. The data and metrics that Google Analytics provides is highly relevant because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, etc. All of this information can be extremely useful in helping you make more informed decisions regarding your business and its strategies, both online and off.

SEO Gone Bad: Tricking the Search Engines

Some unscrupulous individuals have gone to great lengths to achieve a top ranking in popular search engines by resorting to hacks. Many attempts to manipulate search engine results were successful for a time, until search engine bots wised up and began catching the fraudsters in the act. Sites that were propped up by artificial means were promptly blacklisted and removed from search engines.

Tricks include:

  • Paying unscrupulous companies to submit a site to a bunch of dubious link directories.
  • Selling text links on the site.
  • Article marketing. That’s where you write multiple similar versions of the same article, making only minute adjustments to the wording, and then submit those versions to different websites that collect free articles in exchange for a link back to your site.

Google has become especially adept at catching deceptive SEO practices.

“With updates to Google’s algorithms, website are not as easily able to trick the search engine into a higher rank than they deserve and this is good. The hard part to these changes is that it makes SEO a lot harder to get quick results for a competitive market and a lot more work to improve the website’s rank than it was in the old days.”

In Closing

Even if search engines don’t catch you today, they are always evolving. Thus, they are guaranteed to catch you at some point in the future. So always do SEO the right way. How to use SEO correctly will be the subject of an up-coming tutorial.

Rob Gravelle

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New digital marketing strategies http://freshtraffic.ca/new-digital-marketing-strategies/ Thu, 05 May 2016 02:34:00 +0000 http://freshtraffic.ca/?p=2633 As more and more Canadians rely on the Internet to make buying decisions, local businesses will need a stronger online presence in order to remain competitive in their markets. This is the reality of doing business in the digital age, If a...

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Digital mediaAs more and more Canadians rely on the Internet to make buying decisions, local businesses will need a stronger online presence in order to remain competitive in their markets.

This is the reality of doing business in the digital age, If a business can’t be found online or have an online presence they lose that competitive edge.

Good websites” with great SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are rewarded with higher search engine results. When a consumer is looking for a specific product or service, you want your business to be one of the top 10 or better still the top five in results.

“If your business website is not mobile friendly, for example, when people have to pinch and squeeze to see anything on their phones, search engines like Google punish them by not showing them high in results. And then if the poorly ranked business does manage to get a click, the consumer will likely abandon them because the experience is not user friendly.”

Here at Fresh we provide clients with innovative marketing strategies that will help them reach their target audience,From creating websites to  planning and implementing Facebook, Google AdWords and targeted digital display campaigns across the web.

Our goal is to partner with local business and help them identify their needs, plan and then implement marketing strategies with them,we want to create successful strategies based on our customers explicit needs to help them build strong businesses.

Looking to take the next step? then contact us today, we are here to help.

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Final Chapter http://freshtraffic.ca/yellow-pages-free-press-why-they-dont-work-for-seo-final-chapter/ Tue, 02 Feb 2016 15:42:29 +0000 http://freshtraffic.ca/?p=2607 Habits are hard to break. Some more than others. I suppose its the change itself that is the really difficult part.  Then in walks your Yellow Pages or Free Press rep.  Ahhh.  A familiar face in the new world of...

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Habits are hard to break.

Some more than others.

I suppose its the change itself that is the really difficult part.  Then in walks your Yellow Pages or Free Press rep.  Ahhh.  A familiar face in the new world of Interwebs, Likes and mobile devices.  Your cheque for marketing services practically writes itself as you’ve been paying 1 or both of these entities since your Pappy’s Pappy’s Pappy started this business moons ago.

At one point these products made sense.  How else could a consumer quickly locate a list of plumbers or car dealers to consider doing business with?  These were a person’s only options:

“I want a car.  Let’s see what mad deals are being advertised in the Free Press.  Even better – I’ll go to their “Auto” section, which I know will provide me all I need to know about the world of cars in Winnipeg.”

 

“Uh oh…my toilet is overflowing.  Better grab the Yellow Pages and look up a plumber!”

Yep, that’s how it was done.  Old faithfuls.
But when was the last time you did this?  Bet its been a while – unless?…
you fell you into a well and lost phone reception and thankfully landed on a stack of old Yellow Page directories and Free Press issues that cushioned your fall and allowed you to make a fire to keep you warm and send smoke signals till you were rescued.
Other than that common experience, I’m guessing you no longer reach for these past resources when you are in need of a product or service. Do you think your customers do?

So – why are you still so quick to pay them to handle your marketing?

The answer – better the devil you know.  And that’s exactly what they’re banking on.  Why else have they changed their tune to suddenly be “internet marketers”?  Because they know you’re used to writing them a cheque.

I know there is a part of you – deep in the pit of your stomach that can’t help but ask “do they really know what they’re doing?  How can they make me a leader online if they are open to working with my competitors?

 “Free that inner voice!  Let them soar to the surface.  That is Dr. Reason trying to smack you into reality.  Yellow Pages and Free Press are simply preying on Winnipegger’s reluctance to change.

Tell me if this sounds familiar:

“How about I give you a full page ad for the price of a 1/4 page ad if you try out our internet marketing services for the year?”

To which you reply:

“Oooo…wow!  I used to pay a whack of cash for that size ad.  Now I’m getting that and internet marketing.  I should go buy a lottery ticket.”

You should because you’ll lose that money too.  At least these two transactions will have something in common.

Quit falling victim to your fear of the internet by using old media as your bridge

This is exactly what they are preying on.  All they want is your money – that’s why you haven’t seen the same sales rep 2 years in a row.  Because they churn em and burn em – there’s no relationship with your business- they don’t care if you succeed – they don’t care if they already are working with 2 other direct competitors of yours – they only care about your money.

Its time to break your buying habit.
Meet new faces.
Kick fears ass.
Trust me – you’ll be just fine

Written by DG Hercules

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Part 2 http://freshtraffic.ca/yellow-pages-free-press-why-they-dont-work-for-seo-part-2/ Wed, 27 Jan 2016 03:05:10 +0000 http://freshtraffic.ca/?p=2604 In Part 1 we looked at the problem of exclusivity in relation to the SEO services provided by Yellow Pages and the Free Press.  The problem being they can’t offer it.  Both organizations have business models reliant on pulling dollars...

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In Part 1 we looked at the problem of exclusivity in relation to the SEO services provided by Yellow Pages and the Free Press.  The problem being they can’t offer it.  Both organizations have business models reliant on pulling dollars from as many companies in an industry as possible.  

Hmmmm…so how do they make any one company a leader?  


The short answer is they can’t.  The long answer is they can by selling “preferred listings” on their own competing sites…. but ….just for a very short period of time as they’ll need to rotate all your competitors in top positions – as well as you – since they too pay for this luxury marketing service.  What a glorious opportunity to squeeze a few more dollars out of their customers, masking their advertising model’s deficiency as an advantage…at least momentarily anyway.  

These guys should really be in Cirque de Soleil with such mad juggling skills.

Yes – both Yellow Pages and the Free Press have websites that compete against you as a business.  In the case of the Yellow Pages, its across every industry; with the Free Press its only the most active marketing industry in Winnipeg – Auto sales.  

Free Press Auto Section:
Its not enough that almost every daily issue relies on the pockets of dealers to fill the advertising positions in the paper, but on top of this monetary dependency, the Free Press also built a whole website section for selling cars AND actively invest to make sure it lists in top positions on the search engines for anyone looking in Winnipeg.  

Yellowpages.ca:
Their entire site is a directory listing you and your competitors AND they actively invest to ensure that their yellowpages.ca lists in top positions on the search engines.  They use this as a way to sell you their “SEO” services.  “Look at how good we list.  You should pay for preferred listings on our site, so you get seen ahead of your competitors.” Would make sense if they didn’t have 50 reps running around selling the same promise to anyone with a cheque book. 

 

Then why would Free Press and Yellow Pages call on my business to sell me SEO services?  
 
I’ll let you answer this one for yourself.
 
Next up – Part 3:  Breaking the Habit 

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Part 1 http://freshtraffic.ca/%ef%bb%bfyellow-pages-free-press-why-they-dont-work-for-seo-part-1/ Wed, 27 Jan 2016 03:00:20 +0000 http://freshtraffic.ca/?p=2601 So…you’ve ran a business in Winnipeg for over 10 years.  That means you’ve experienced the entry of the internet and are realizing it’s affects on your sales and marketing.  Like most Winnipeggers, you struggle with change. Not a slight –...

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So…you’ve ran a business in Winnipeg for over 10 years.  That means you’ve experienced the entry of the internet and are realizing it’s affects on your sales and marketing.  Like most Winnipeggers, you struggle with change.

Not a slight – just a reality.  Along comes the reps for Yellow Pages and/or Free Press, that organization you’ve always trusted with your marketing dollars…except suddenly they’ve changed their tune.  They are now internet marketers.  But what about print?

Your Spidey senses start to tingle – “Why are these guys selling me internet marketing?  How is this related?”

Good question.  The answer is your money.  That is the only relative part of this equation.  You’ve always given it to them for marketing and that’s what they’re banking on.

So let’s dive deeper into why you should follow your senses.

Part 1:  Exclusivity

Internet marketing – and specifically SEO – is based on making your company’s website top in your market on the search engines for whatever service or product your provide.  Let’s use the car industry as our example – a golden nugget for both Yellow Pages & Free Press.

Traditionally (and sadly still in some cases) dealers  scramble to buy the largest & loudest ads to try and scream their promotion ahead of all the other dealers that are advertising in the same directory or newspaper because – traditionally – that’s where consumers looked.  Dealers didn’t have a website to sell their vehicles, so they relied on these mediums to tell their story.  And with drool brimming – these orgs ate up the marketing dollars.

But now dealers have a website to push their promotions and they have the net to be found by consumers.  Any dealer can build a site, and there is next to no cost aside from hosting to have a presence on the web.  The big advantage here is that once a consumer is on your site, they are not being enticed by other dealers’ promotions.  You have an isolated opportunity to sell.  Exclusive ears & eyes.  But this is only part of the exclusivity I am referring to.

Now to awaken your senses – how can the Yellow Pages or Free Press offer you any level of exclusivity marketing online?  The answer is they can’t or they wouldn’t exist anymore.  Their whole business model is based on pitting you and your competitors against each other in a closed environment that they control, in turn, milking dollars out of you by talking about how big Jim’s ad is going to be and that you better go big too or you won’t be seen.

Its time to listen to your senses.  Neither the Free Press nor the Yellow Pages can provide you exclusive service to make you a leader online.  They will work with your competitors, they will promise you all that they will make your websites leaders on Google, but you know better.  How can they make 5 car dealerships #1?  They can’t and they never will because they are in the business of MASS MARKETING.

In Part 2 we explore the fact that they directly compete against you with their own products in your industry.

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Is this the end for Yahoo? http://freshtraffic.ca/is-this-the-end-for-yahoo/ Fri, 20 Nov 2015 00:34:14 +0000 http://freshtraffic.ca/?p=2589 Yahoo investors changed their minds again last night, instead of selling its large stake in Alibaba & Yahoo Japan which would give them a massive tax bill, Marissa Mayer has been told to sell Yahoo itself. That would mean the...

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Melissa-Mayer-Yahoo

Yahoo investors changed their minds again last night, instead of selling its large stake in Alibaba & Yahoo Japan which would give them a massive tax bill, Marissa Mayer has been told to sell Yahoo itself. That would mean the Yahoo stakeholders would own an empty shell for the stock of two companies that they already have access directly through the public markets, plus $5.5 billion in cash.

Is a buyer going to snap it up cheap, is there going to be more layoffs, and is Yahoo dead?

Time will tell.

 

 

 

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What does Google RankBrain mean for SEO http://freshtraffic.ca/what-does-google-rankbrain-mean-for-seo/ Tue, 27 Oct 2015 17:31:26 +0000 http://freshtraffic.ca/?p=2586 RankBrain So, if a machine can’t run the system on its own, what will RankBrain really do? In short, it will look for patterns that humans have programmed it to look for and make pre-determined changes and adjustments based on...

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RankBrain

So, if a machine can’t run the system on its own, what will RankBrain really do? In short, it will look for patterns that humans have programmed it to look for and make pre-determined changes and adjustments based on the pattern recognition.

In truth, this isn’t true machine intelligence, it’s still a computer – albeit an incredibly powerful one – running a set of predetermined protocols and taking predetermined actions. Now, there may be some level of learning going on in the system, which theoretically would allow RankBrain to evolve its processes gradually over time. But you can rest assured that a human will still be spot-checking that evolution and making sure everything is progressing as it should.

Third Most Important Signal

Google has said that they consider the signals coming from RankBrain to be the third most important signal they base their rankings on. For a full list, you can read this great article on Search Engine Land by Danny Sullivan.

Read Mike Templemans full story here

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Invasive data collection, Yes or No? http://freshtraffic.ca/invasive-data-collection-yes-or-no/ Thu, 10 Sep 2015 14:39:10 +0000 http://freshtraffic.ca/?p=2574 Most people have now heard or are now using windows 10, under its default privacy settings, Windows 10 can track the way user’s type, what applications they use, their browsing history and other personal information. Users have to actively turn off...

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Most people have now heard or are now using windows 10, under its default privacy settings, Windows 10 can track the way user’s type, what applications they use, their browsing history and other personal information. Users have to actively turn off these features to stop the tracking.

But is this bad or good? it may have some good features, depends on your opinion, if you have young children browsing the net, now parents can see and get reports on what they have been checking out, could be very good in some cases, especially nowadays

Windows 10 can send a weekly “activity update” on children’s’ web browsing and computer history to their parents. Some parents have publicly described receiving those emails from Microsoft as “creepy,” while others warn it could serve to humiliate teens at a vulnerable period in their lives, personally I also think it could save lives, rapes and a host of other things as the kids seem to be getting younger and younger online especially on social like Facebook etc. posting pics with pouting lips, half-dressed trying to attracted attention from the great looking kid on the photo, who may I add could be some 40 year old pervert, so…

When is enough, enough?

 

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Google could launch Android Pay Wednesday http://freshtraffic.ca/google-could-launch-android-pay-wednesday/ Mon, 24 Aug 2015 02:16:41 +0000 http://freshtraffic.ca/?p=2566 Google seems to be preparing its new Android Pay service for launch on Wednesday. It will allow owners of compatible Android phones to make payments for things in shops with just a simple tap of their device in a very...

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android-payGoogle seems to be preparing its new Android Pay service for launch on Wednesday. It will allow owners of compatible Android phones to make payments for things in shops with just a simple tap of their device in a very similar model to that of Apple Pay.
Android Pay was unveiled alongside Android 6.0 ‘Marshmallow’ at Google’s I/O developers conference in May. The service can be used to pay for goods in apps and shops with nothing more than a tap.

It will work with credit and debit cards from providers American Express, MasterCard, VISA, Bank of America and more. Participating retailers from launch include BestBuy, Subway, Coca Cola, Pepsi and McDonalds.
Read more

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Windows 10 automatically grants home wi-fi network access to your Outlook and Skype contacts http://freshtraffic.ca/windows-10-automatically-grants-home-wi-fi-network-access-to-your-outlook-and-skype-contacts/ Wed, 29 Jul 2015 23:03:13 +0000 http://freshtraffic.ca/?p=2559 You have to change your network name if you want to opt out of this Microsoft officially launched its new Windows 10 operating system last night, offering free upgrades to current Windows 7 and 8 users who make the switch...

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You have to change your network name if you want to opt out of this

Microsoft officially launched its new Windows 10 operating system last night, offering free upgrades to current Windows 7 and 8 users who make the switch within the next year.

Before the rollout, Microsoft trumpteted the various new security features that Windows 10 would offer, so it’s arguably ironic that the operating system comes pre-installed with a security flaw touted as a connectivity advantage: a feature called Wi-Fi Sense which, unless you deliberately opt out of the default setting, automatically shares your Wi-Fi network password with all of your contacts in Outlook, Hotmail, and Skype. (You can also share your network password with Facebook “friends,” but that’s not automatic; it requires you to opt in.)

More specifically, it doesn’t actually hand out your password to your contacts; it “merely” shares an encrypted version of your password and stores it on Microsoft’s servers, thus allowing anyone in your contact list to use your Wi-Fi network when they visit you at home, or merely happen to be in range of it. Or maybe when they’re breaking into your house.

Opting out

Wi-Fi Sense’s FAQ page claims to offer “answers to some questions you might have about Wi-Fi Sense.” Unfortunately, it does not answer the question “Where the hell did Microsoft get the idea that if I exchange an email with someone, this means I want that someone to have access to my home Wi-Fi network?”

According to Microsoft, the only way to opt out of Wi-Fi Sense is by changing the name of the network to include the phrase _optout (note the underscore symbol before the word). Microsoft offered as an example the name mynetwork_optout. However, Microsoft also says that “It can take several days for your network to be added to the opted-out list for Wi-Fi Sense. If you want to stop your network from being shared sooner than that, you can change your Wi-Fi network password. For more information about how to do that, check the documentation for your router or access point.”

Don’t forget that if you change your Wi-Fi network name, you and everyone in your household will then have to re-connect your devices to the newly named network.

“Disaster waiting to happen”

Security expert Brian Krebs, who called the automatic password-sharing “a disaster waiting to happen,” noted that, although Wi-Fi Sense has been a feature on Windows Phone for quite awhile, that was “less of a concern” because Windows Phone has only a tiny share of the mobile device market, which is largely dominated by Android and Apple iOS. However, “embedding this feature in an upgrade version of Windows makes it a serious concern for much of the planet.”

If you intend an upgrade to Windows 10 but have not yet done so, make sure you change the name of your Wi-Fi network to include _optout before you make the upgrade. Krebs also recommends that “While you’re at it, consider keeping Google off your Wi-Fi network as well. It’s unclear whether the Wi-Fi Sense opt-out kludge will also let users opt-out of having their wireless network name indexed by Google, which requires the inclusion of the phrase “_nomap” in the Wi-Fi network name.”

 

Courtesy of consumer affairs.

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The Basics SEO Every Entrepreneur Should Know http://freshtraffic.ca/basics-seo-every-entrepreneur-should-know/ Wed, 08 Jul 2015 03:56:52 +0000 http://freshtraffic.ca/?p=2553 Creating revenue with a small amount of resources and the unlimited number of tasks associated with running a business are challenges every entrepreneur faces – and they aren’t likely to change. You are likely short on time as you try to get...

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Basics-of-SEO-for-Entrepreneurs-760x400Creating revenue with a small amount of resources and the unlimited number of tasks associated with running a business are challenges every entrepreneur faces – and they aren’t likely to change. You are likely short on time as you try to get your brand off the ground, create findability, and build an organization – which means you lack the bandwidth to learn and execute the daily tasks associated with every role.

When it comes to SEO, a few important basics can greatly improve your presence in the increasingly crowded online space.

Since SEO has evolve to include a content-centric view of rankings and incorporate social media and local engagements, there are fewer shortcuts and a larger focus on quality. While it sounds time-consuming, quality content has benefits that reach beyond SEO, as good content is useful across all marketing mediums, and forces you to think through messaging from a topic and keyword perspective – ensuring you’re honing in on what actually matters.

Below are a few things I think are important:

Read More

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