Fresh Traffic » Blog http://freshtraffic.ca SEO Services & Digital Marketing Firm Tue, 16 Jun 2015 16:48:03 +0000 en-US hourly 1 Online Marketing Needs Content Tips http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/ http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/#comments Thu, 11 Jun 2015 11:44:46 +0000 http://freshtraffic.ca/?p=2542 We all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant...

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contentWe all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant content and sharing it in a way that bolsters your online presence.

  • Create a Blog

I believe that every website in 2015 should have a blog incorporated. Whether you call it a blog, latest news or featured stories doesn’t much matter, but it definitely needs to be part of your website. A blog post can be as simple as a recently-completed project with a brief description of the client’s needs, the product used and some before and after pictures. A post can also be a properly shared article that you have read that would be educational or entertaining to your target audience. The important thing is to create a place on your website dedicated to housing all of the great content.

Create Keyword-Friendly Posts

Once you start creating and sharing content, it’s important to look for ways to integrate relevant keywords and phrases into your posts. For example, if you’re writing about how window film help prevent the fading of furniture, look for ways to integrate things like faded hardwood floor, sun-damaged couch, etc. Use these keywords and phrases in a way that the post reads smoothly and doesn’t sound like you’re trying too hard to insert the terms. It should read well and be fluid, but with an eye toward being as keyword rich as possible.

  • Share Your Post Online

Finally, after you’ve created some informative, entertaining and keyword-rich content, it’s time to share it with the online world. Rather than copying and pasting the link directly onto Facebook or another social media platform, share the post from your blog. It’s also important to post the information on your social media business pages and the online groups of which you are a part. In addition to just sharing the link, write a couple sentences to create an interest for the post so that people to want to click the link. This strategy feeds your social media pages and makes you a thought leader in online groups.

Finally, after doing all this, it will help drive traffic back to your website!

I hope this post helps you see the importance of not only generating good content, but how imperative it is that you integrate a blog on your website to act as a “home base” for this content. This will not only make your website more credible once someone is there, it will serve to improve your company search results and drive more people to your website.

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Google ups user privacy controls with My Account http://freshtraffic.ca/google/google-ups-user-privacy-controls-with-my-account/ http://freshtraffic.ca/google/google-ups-user-privacy-controls-with-my-account/#comments Mon, 01 Jun 2015 14:01:45 +0000 http://freshtraffic.ca/?p=2532 Google has launched new privacy and security hub My Account, designed to make it clear to users where and why their data is being stored.   The revamped dashboard is accessible to those who are do not have or are...

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Google has launched new privacy and security hub My Account, designed to make it clear to users where and why their data is being stored.

 

The revamped dashboard is accessible to those who are do not have or are not signed into a Google account for the first time, covering security settings, personal information and privacy and other account preferences.

Users can adjust their security levels for everyday Google activities easily, including whether they want to block specific advertisers from their search results, control the kind of personal information which is linked to your Google account and your stored location data.

Google stated it wanted to make the controls simple to use and accessible in order to help users better safeguard their data and protect their privacy online.

Users can also check the answers to frequently-asked questions, including whether Google sells your personal information and what it does with the collected data, as well as copy content from their account to be used in other services.

The news comes in the wake of Google announcing new app permissions for Android developers at its annual I/O developers conference in San Francisco.

Users have been given new powers to grant permissions within apps, meaning the requests will be triggered contextually and give the option for permission to be denied.

 

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How did Google’s change affect you? http://freshtraffic.ca/google/how-did-googles-change-affect-you/ http://freshtraffic.ca/google/how-did-googles-change-affect-you/#comments Wed, 22 Apr 2015 12:53:13 +0000 http://freshtraffic.ca/?p=2518 How did Google’s change affect you? Yesterday, Google implemented a huge search change that affected everyone – especially small business owners. If a website is not mobile friendly, Google will rank it lower than a similar website that is mobile...

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How did Google’s change affect you? Yesterday, Google implemented a huge search change that affected everyone – especially small business owners. If a website is not mobile friendly, Google will rank it lower than a similar website that is mobile responsive. With first page search results being the most important part of a small business’s online presence, you need to ensure that your website is mobile ready.

google test

 

 

Take Google’s mobile-friendly test: To be considered mobile-friendly you need: 1. Text that is readable without zooming 2. Content that auto re-sizes to fit the screen 3. Mobile supported software 4. Easy to tap links Stay on the first page with a mobile site: With the more and more consumers using mobile devices, it’s essential to your business’s success to have a mobile responsive website. 

Stay on the first page with a mobile site: With the more and more consumers using mobile devices, it’s essential to your business’s success to have a mobile responsive website. Need help? Call us today.

 

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Google’s mobile-friendly algorithm update http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/ http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/#comments Fri, 17 Apr 2015 15:27:49 +0000 http://freshtraffic.ca/?p=2513 Google’s mobile-friendly algorithm update will impact the following. Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in...

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Google’s mobile-friendly algorithm update will impact the following.

  • Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in mobile rankings, your desktop rankings will not be affected.
  • Any page on any site that does not pass Google’s mobile friendly test. The key here is passing Google’s Mobile-Friendly Test. It doesn’t matter if your developers or your agency or your marketing director says that your site is mobile friendly. Only Google’s pass-fail test determines if your pages are mobile friendly, and that in turn determines if your pages will receive a rankings boost or demotion.
  • Individual pages on each site, not the entire site as a whole. If a single page, template or section of the site fails the mobile friendly test, the rest of the site is not affected. This is good news if only part of your site is noncompliant. The algorithm judges each page individually every time it’s crawled, and applies the rankings boost or demotion depending on what it finds.
  • Pages benefit from rankings boost as they become mobile friendly. Because the algorithm is applied page-by-page with every crawl, newly mobile-friendly pages will be eligible for the rankings boost the next time Googlebot crawls that page. And because the algorithm is applied page-by-page, individual pages or templates or sections of the site can become mobile friendly on different timelines and begin to benefit without waiting for the entire site to be mobile friendly.

This could be especially important if your home page, say, received 99 percent of your mobile search traffic. Perhaps it would make sense to focus on a mobile solution for the home page, launch it, and then begin to work on the rest of the mobile site. Yes, there would be some temporary usability issues with the divergent mobile experience, but depending on the decrease in mobile search traffic it might be worth the risk.

  • Every site, worldwide. Oftentimes Google rolls an algorithm update out in the U.S. first, then to other English-speaking countries, and then to countries that require further translation. Google’s mobile-friendly algorithm update is rolling out worldwide over a period of a week. By April 28, searchers around the world should see changes in the mobile search results, and ecommerce sites around the world may begin to see changes in their mobile organic search traffic from Google.

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SEO – You don’t have to love it – you just have to do it! http://freshtraffic.ca/internet-marketing/seo-you-dont-have-to-love-it-you-just-have-to-do-it/ http://freshtraffic.ca/internet-marketing/seo-you-dont-have-to-love-it-you-just-have-to-do-it/#comments Tue, 31 Mar 2015 18:05:42 +0000 http://freshtraffic.ca/?p=2505 Do the letters S, E, and O strike fear in your heart? When people talk about keyword research or link building, do you want to hide under a rock? Not everyone is a fan of SEO, and that’s okay. Many business...

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Do the letters S, E, and O strike fear in your heart? When people talk about keyword research or link building, do you want to hide under a rock?

Not everyone is a fan of SEO, and that’s okay. Many business owners are (understandably) more interested in performing core tasks related to their business; and while most would love to have more search engine traffic, the specifics of how to get it may feel like a bit of a mystery.

This post will give even the most SEO-indifferent or SEO-hating business owners a palatable strategy for improving their search rankings. You don’t have to love it – you just have to do it!

Step 1: Understand The Basics of SEO

In my experience and as I’ve been doing a lot of SEO, people who think they hate SEO often have a skewed idea of what SEO actually is. They think it’s all very technical (too technical), and that there’s some kind of secret SEO formula they need to learn. And not only do they not have time to learn this formula, they have no interest in learning it.

I get it. So let me give you a very short, to-the-point overview of what SEO really is, and why it’s not worth hating: SEO is simply letting the search engines know what your content is about. That’s it. While there are technical elements to it, almost anyone can understand and implement the basics. And the basics are often enough to get you increased search rankings.

Assuming you now hate SEO slightly less, it’s time to move on to step 2. Here

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6 Online Marketing Tips for Every Real Estate Agent http://freshtraffic.ca/real-estate/6-online-marketing-tips-for-every-real-estate-agent/ http://freshtraffic.ca/real-estate/6-online-marketing-tips-for-every-real-estate-agent/#comments Fri, 20 Mar 2015 16:06:10 +0000 http://freshtraffic.ca/?p=2497 If you’re a seasoned real estate professional, you likely know that your online presence is essential to your success or failure when it comes to generating new leads and clients for your business. This is where we can help you,...

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If you’re a seasoned real estate professional, you likely know that your online presence is essential to your success or failure when it comes to generating new leads and clients for your business.

This is where we can help you, nearly 20 years in the online marketing business helping real estate companies reach their goals. Real Estate marketing & websites is our business, call us today.

Here are some helpful tips for you to make more sales if you’re not doing these already.

1. Use Responsive Web Design

2. Create Local Content

3. Capture Emails

4. Ask for Reviews

5. Use Beautiful Cover Photos

6. Answer Questions

Sound pretty basic don’t they? Most agents don’t do these, let us help you to the next level.

 

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So is your website mobile friendly http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/ http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/#comments Tue, 17 Mar 2015 17:19:13 +0000 http://freshtraffic.ca/?p=2482 Have a strong adaptable website. When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means...

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Have a strong adaptable website.

iphone-770x433When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means their primary resource is a smart phone. As of April 21st, Google has announced that it will not display sites in mobile search results that are not mobile friendly. With mobile searches now overtaking desktop searches in 2015, this means having a site that is not mobile friendly could result in a loss of 50% of visibility in search.

To compliment mobile-friendliness, websites should be in a content management system that is easy to adapt, like WordPress. This is because analytics should dictate updates and revisions to a site on a regular basis. A good philosophy is that a good website can be built in a few weeks, while a great website is never done being built. So every website should be easy to update for user experience.

Is Your Site Mobile-Friendly? If Not, Say Goodbye to Google

In one of the biggest shifts in mobile search engine optimization, Google has announced a change to its algorithm that could have a massive impact on small businesses.

Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results. On the other hand, websites with mobile functionality will see a big boost in their search rankings. This anticipates what we’ve already known about the future of the mobile space: rapid growth and a massive increase in user adoption over the next few years.

However, there are steps you can take to prevent you from falling off the digital map. To ensure your site is mobile friendly, Google has a free mobile-friendly test to show how your site looks on smartphones and tablets. It’ll explain the issues that are preventing your site from being easily viewable on mobile devices and offers directions on how to fix them.

There are all-in-one solutions to migrating your site to responsive design templates in WordPress or Squarespace, but your webmaster or designer should be working towards ensuring your website works on every platform. If you’re lost, Google has a guide to mobile-friendly sites here.

If these tools have raised a few red flags, it’s time to hit the panic button. This will be a big shift for a lot of websites and if yours is more than a couple of years old, now’s the time for an upgrade. Call us for help.

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First-ever notice of violation issued under Canada’s Anti-Spam Law http://freshtraffic.ca/advertising/first-ever-notice-of-violation-issued-under-canadas-anti-spam-law/ http://freshtraffic.ca/advertising/first-ever-notice-of-violation-issued-under-canadas-anti-spam-law/#comments Fri, 06 Mar 2015 23:32:53 +0000 http://freshtraffic.ca/?p=2478 The Canadian Radio-television and Telecommunications Commission (CRTC) has issued its first notice of violation under Canada’s Anti-Spam Law (CASL), the CRTC announced on Thursday. The CRTC’s chief compliance and enforcement officer issued a notice of violation to Quebec-based Compu-Finder, which...

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The Canadian Radio-television and Telecommunications Commission (CRTC) has issued its first notice of violation under Canada’s Anti-Spam Law (CASL), the CRTC announced on Thursday.

Company faces penalty of $1.1 millionThe CRTC’s chief compliance and enforcement officer issued a notice of violation to Quebec-based Compu-Finder, which includes a penalty of $1.1 million, for breaking Canada’s anti-spam law, the CRTC said in a statement. Compu-Finder has 30 days to submit written representations to the CRTC or pay the penalty, and also has the option of requesting an undertaking with the CRTC on this matter.

Read full story

 

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Vanity Right or Wrong Advertising http://freshtraffic.ca/advertising/vanity-right-or-wrong-advertising/ http://freshtraffic.ca/advertising/vanity-right-or-wrong-advertising/#comments Fri, 13 Feb 2015 19:27:19 +0000 http://freshtraffic.ca/?p=2467  So I was asked today my thoughts about how a lot of beauty products are sold online or by direct independent consultants, I have to be very careful here as I know quite a few people in this industry. Firstly,...

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trademarks So I was asked today my thoughts about how a lot of beauty products are sold online or by direct independent consultants, I have to be very careful here as I know quite a few people in this industry.

Firstly, I am not a lover of direct or MLM sales or marketing techniques, it makes people sometimes not walk a straight line, the old saying desperate people do desperate things comes to mind especially if sales are not what they expected, just my own feelings on this matter and too many mouths to feed within the chain so what is the product really worth?

If you look at the picture enclosed you may see some brands you’ve heard about, Wen Shampoo by some top hairdresser, Cindy Crawford wonder aging serums and Proactiv the all singing all dancing Acne treatment from Roden + Fields Doctors, but in fact they are all trademarks own by marketing companies, not really what they portray, is that right or wrong?

If you look further into some of these companies all the board of directors, CEO’s and the people running these are all from marketing backgrounds and have not one bit of experience about beauty or the products they sell, it’s all about creating a great story and playing on people’s vanity to sell a product, again is this right or wrong or just good advertising?

At the end of the day I think it’s all about money, they don’t care who buys it as long as someone does to feed the chain, I’m not saying some of these might not be good products, but direct marketers are more concerned about dollars, recruiting people for the chain and so on to keep the pyramid base firm and the top from crumbling and most walk a wiggly line to do it.

These are the thoughts of the writer and not necessarily the company’s.

 

 

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10 Social Media Marketing Mistakes Businesses Must Try Avoid http://freshtraffic.ca/social-media/10-social-media-marketing-mistakes-businesses-must-try-avoid/ http://freshtraffic.ca/social-media/10-social-media-marketing-mistakes-businesses-must-try-avoid/#comments Mon, 09 Feb 2015 23:16:49 +0000 http://freshtraffic.ca/?p=2463 Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social...

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Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored.

Top social media marketing mistakes to avoidWhile the ROI of social media marketing remains hotly debated, there is no doubt that it can be a great tool for optimizing your web presence—or total nightmare experience depending on the execution of your strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success.

  1. Paying for fans and followers.

Having thousands of fans, followers, and likes leverages the power of validation and social proof, especially since visitors tend to take positive action when they see others have already shared the page.

However, social media sites have algorithms that track and analyze user engagement and interaction, including the number of people interested in an account’s updates as a percentage of total followers. When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Therefore, fake followers only serve to hurt brands in the long run.

Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically. Considerations include:

  • Having specific, measurable goals with timelines.
  • Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions.
  • Identifying the appropriate corporate persona and tone via social media.
  1. Using too many social networks.

Research shows that marketers generally focus on three social networks: LinkedIn (91 percent), Twitter (85 percent), and Facebook (81 percent). However, the three social networks you should focus on depend on your niche or industry.

Recent research shows that the largest social platforms of 2014 were:

  • Facebook, 1.28 billion active users
  • Google Plus, 540 million active users
  • Twitter, 255 million active users
  • Instagram, 200 million active users
  • LinkedIn, 187 million active users
  • Pinterest, 40 million active users

If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. The networks you dedicate time to should yield the highest ROI for your niche and target demographic; otherwise, your time, money, and resources would be better spent elsewhere.

  1. Failing to use (or optimize) hashtags.

Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. It is critical that you create a hashtag that has a specific message, one that’s interesting, engaging, and free of ambiguity.

Examples: #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? He even caught the attention of President Obama!).

Brands should also be using trending hashtags. This can help spike your reach and inject your brand into trending conversations. So, how do you find trending hashtags that you can use effectively?

  • Use tools such as Hastagify.me to identify hashtags that are related to your business.
  • Then use RiteTag.com to tell you when a hashtag is overused, and that you should choose another hashtag to piggyback off of. This way, your content won’t get lost in the sea of tweets and posts.
  1. Isolating social media marketing from other activities.

The focus on social media marketing is so high that some marketers forget the other assets of the business. In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework.

Setting up and growing a business blog is critical to your brand’s long-term success. After all, followers don’t want to click-through to product pages from Twitter, but are more than willing to check out interesting news, tips, advice, or guides.

For instance, if you manage a skincare product company, linking to a page selling acne medicine won’t get you many visits. On the other hand, blog posts titled “Top Skin Care Experts Reveal Secrets” or “How To Feel Confident In Your Own Skin” will get tons of engagement. The added benefit is that consumers will also develop positive associations with your brand.

  1. Overselling.

One of the biggest mistakes marketers often make is pushing their brand too hard. Don’t be overly promotional and forget to share some value-added content. This means brands shouldn’t only broadcast their own posts, products, and company-specific information. Showing the consumer you care about their well-being, regardless of whether they buy your product, is critical to developing a loyal fan base.

  1. Not using visuals to drive engagement.

The power of visual content cannot be overstated. For example, on Twitter:

  • Photos average 35 percent more Retweets
  • Videos earn 28 percent more
  • Famous quotes get 19 percent more
  • Tweets with numbers achieve 17 percent more
  • Hashtags receive 16 percent more

With a high volume strategy, the boost you can achieve with a visual aid is too good to past up.

  1. Including the full URL in the description.

When you paste a link in the status field, Facebook generates a clickable image/excerpt. The link you’ve pasted is thus redundant, should be removed and a catchy description should be incorporated. The bare link should never take the place of your description.

An expansion of this concept can be applied to Twitter—don’t use long, full URLs in your Tweets. Marketers should leverage URL shorteners (including Twitter’s own) to leave space for other users to respond or share. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs.

  1. Sharing too much at once and overwhelming your followers’ feeds/streams.

Sharing posts one after another within a few minutes time is a good way to get people to unfollow you or overlook all your posts. Businesses should use scheduling tools such as Buffer and Hootsuite to space out tweets and posts for optimal sharing times. For Facebook, marketers can visit “Insights” then “Posts” to see what times most fans are online.

On the other end of the spectrum, sharing infrequently or irregularly will make your followers forget you. Create a regular posting schedule so your readers know when to expect new content from you.

  1. Ignoring comments/tweets.

Whoever is responsible for your social media marketing strategy and message should be responsive to customers by replying to comments on Facebook, tweeting to customers on Twitter, thanking followers for Retweets, and proactively engaging with others, including influencers.

Similarly, brands must deal with negative messages as quickly as possible. If you ignore this aspect of your marketing efforts, you’re bound to lose credibility and followers. Sometimes turning a negative experience into a positive one by rectifying issues can earn a company life-long customers.

  1. Not measuring results.

To optimize results, businesses need to analyze their social media marketing efforts. Is your reach growing? Are you engaging more followers month after month, or are your engagement stats decreasing? Is your social message consistent with your mission statement and branding? If possible, can you calculate an ROI? What metrics are important to you?

Whether you’re getting positive or negative results, analyzing and understanding your performance is crucial to a successful marketing campaign. But remember, it’s not just about getting more followers, comments, likes, etc. You can be growing your account every month, but if your effort isn’t translating into sales revenue, lead generation, growing your email subscriber list or whatever your goal is, you are wasting your time.

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Consumers Trust Search Engines the Most! http://freshtraffic.ca/internet-marketing/consumers-trust-search-engines/ http://freshtraffic.ca/internet-marketing/consumers-trust-search-engines/#comments Mon, 09 Feb 2015 23:10:44 +0000 http://freshtraffic.ca/?p=2460 Search engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with...

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trustSearch engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with 64% of Internet users trusting search engines the most for gathering information. In addition, nearly half of the study said that they trust social media for news and information – a gain from 45% the previous year.

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