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Focus each page on one theme.

Dec 2, 2008   //   by freshtraffic   //   keyword, keyword phrase  //  Comments Off

The keyword or keyword phrase you choose for a page should directly reflect the page’s content. Headlines, subheads and formatting, such as bold and italics, also should be related directly to this central subject. These indicators will signal to search-engine spiders that the keyword or keyword phrase is more prominent or prevalent than other words on the page, increasing the likelihood of a higher search ranking.

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