Get ready SEOs… in 2009, it’s not all about search engine webpage rankings anymore! According to Google, they will officially be launching their Universal Search model in early 2009 to make users’ search experience as simple and straightforward as possible.
So what does that mean for the SEO world? The search game is not all about ranking #1 in the results anymore. Considering that there could be 2 videos, a series of images, and a map of local businesses ABOVE your top (SERP) webpage ranking, it’s time to turn those optimization efforts to new fields.
As Google incorporates Universal Search into its results in 2009, all types of web content will begin to appear on page one – not just web pages. Before you know it, whitepapers, images, news stories, products, and videos will permanently infiltrate search results.