One of the worst things about the internet is actually it’s greatest strength, how quickly and easily it can be to find information. It really only becomes a negative when you have your industry is full of people who know everything about it, usually because they read a few blogs, took an online test or quiz and received a virtual diploma or certificate. The reality though, especially where search engine optimization is concerned, is you can’t just pick it up and list a site with no skill set. Being able to properly build a site, tweak the on page so it works in conjunction with your off page optimization and then to keep on top the news, isn’t a three day course in a convention room.
The problems have arisen even more frequently lately, as more and more myths and misconception about the industry is being passed around the web. And while some are much more worse than others, even the smallest one does harm to the industry. One of the points which still makes me curious as to what it actually means, is when you come across an SEO detailing how they’re going to help a website list by submitting it’s url to search engines and domain directories. Now right off the hop our first reply when someone has asked that question of us, is you don’t need to submit your site to anything, the search engines are big enough, and smart enough to find your website. The only other thing I can think of when someone tells us that their previous SEO submitted their site to directories, is they did some shady link building and possibly got your site red flagged at best, kicked from the results at worst.
I think that the largest stain on the search industry, is the trend of writers and bloggers out there, typically in the main stream media like newspapers, television and radio, who bring up SEO as spam and manipulating the search engines. Just like there are more than 2 colors in the rainbow, there are a seemingly unending list of methods you can use to help your websites visibility, so it is understandable that some of them can be seen as spam or tricks. Proper white hat search engine optimization is a process which you can use to tell the search engines what your website is about, no more, no less. There’s no magic, no underhanded methods, and no sending checks to Google or Bing to magically push your website to the top of the results page. If your website is better than the other guys, you’ll rank above them, it’s survival of the fittest on the results pages.