The battle between Bing and Google has heated up with both sides agreeing to deals with micro-blogging site Twitter. In addition, Microsoft has reached a separate agreement with Facebook, while Google is launching its own, unique search tool for social networking sites.
User demand is behind decisions by Microsoft and Google to include social networking in search results. While both search sites update their index of web pages regularly, they still struggle to cope with very recent information such as current events. While both Google and Bing have dedicated searches of news websites, that doesn’t cover comments and reports by non-journalists, including those on hand during a major event — information which is available through social networks.
Twin Tie-Ups For Twitter
Twitter appears to have pulled off a smart marketing move by having deals with both search giants announced within hours of one another. Bing has already released a beta edition of its Twitter search which, unlike the facility on Twitter’s own site, includes a list of the web pages which receive the most links in Twitter posts. That’s a useful way of finding the latest talking points.