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Google-fu and GoDaddy Gets Disrupted

Sep 11, 2012   //   by freshtraffic   //   internet marketing  //  Comments Off

A search engine seems like a rather simple tool on the surface. Whether it’s Bing, Yahoo or Google as your flavour, when you arrive on their page you’re greeted with an empty text box and a search button. It’s not difficult to work out that with a few keystrokes you can be off and searching for what ever you fancy. But for as simple as it seems, it can be used as a much more powerful piece of equipment, if you take the time to learn what you can do to leverage it’s power in your favour.

Google has been stepping in this year with offering a class on how to use their search engine to discover what you’re looking for. It’s a free, online course whose goal is really just to improve the user experience, both for you and for them. From one of their Google blogs: “The community-based course features six 50-minute classes along with interactive activities and the opportunity to hear from search experts and Googlers about how search works.”

One of the Google representatives likened it to always driving a vehicle in first gear, it will definitely get you where you’re going, but there’s always a faster, better way to do it. The Google search engine offers a whole host of methods to construct a query, whether you want to do basic calculations, learn a time zone or zip code. Even if you’re having trouble describing what it is you’re searching for, you can even drag the image directly into the search bar and conduct your search that way. Add into the couple of tips here all of the conditional arguments you can use ( “” + or – etc) and the possibilities begin to multiply. I guess the question is, how’s your Google-fu?

Yesterday afternoon, for around 4-5 hours GoDaddy suffered an issue with their DNS servers. Some reports have it tied to a hacking attempt which resulted in complete shutdown of (projected) hundreds of thousands of websites. Only GoDaddy really knows how large the affected number is, but where you did lose traffic yesterday, you can rest easy on your rankings and position; at least with Google. John Mueller had this to say about the outage: “In this case (the service outage), assuming it was just the DNS that wouldn’t resolve, we would treat it similar to how we treat other temporary crawling issues, and just retry at some later point.”

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