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Google Goes Gaga

Mar 24, 2011   //   by freshtraffic   //   Google, internet news  //  Comments Off

Some interesting points in the news for the day, a game of copycat, a story about stories and a trending term late in the day, GaGa going Google.

When it comes to playing copycat, the internet made it almost second nature to find an idea, make a change or two and launch it as your very own. And almost never have the world know better. But this version has to do with Yahoo and it’s own iteration of the Google Instant search tool. It’s not a revolutionary shift in the way search will be conducted on the web, but for the users of the Yahoo search portal it fits into their mantra of search by click. As you type your search into their search box, it’ll give you the drop down list of anticipated searches. It’s limitation however, dwells within being tied to the Yahoo engine, the anticipated searches are limited to Yahoo categories.

A story about stories that has made the rounds has to do with Google as well today. A judge has essentially told Google that no, you can not digitize the worlds books. The search giant had reached an agreement with publishers and authors late last year with a payment to reimburse the creators of the works. Federal judge Denny Chin was quoted as saying of the idea: “..would grant Google significant rights to exploit entire books, without the permission of the copyright owners. Indeed, the Amended Settlement Agreement would give Google a significant advantage over competitors, rewarding it for engaging in wholesale copyrighted works without permission, while releasing claims well beyond those presented in the case.” Where this will be going in the near future is completely up in the air for the moment, as is the future and longevity of untold amounts of orphaned pieces literature.

As for Gaga going to Google, she answered some fan questions, cracked some jokes and had a generally good time. You can find her video on Youtube, it’s an interesting view of the most searched artist who leveraged the power of the web, social media and online marketing to become a music sensation.

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