Internet leader Google has been named the number one business brand in Britain by the Superbrands Council.
The organisation uses an independent selection process, seeking the opinion of a council and a representative sample of consumers, and found the Internet Advertising giant to be the foremost brand in the UK.
Google is hugely popular and its way of working – which includes “twenty per cent time” whereby company engineers are encouraged to spend 20 per cent of their work time on projects that interest them – has obviously struck a chord with the public.
In December last year, Google was by far the leading provider of videos online, with Google sites (including YouTube), underlining the popularity of the site.
Arch-rival Microsoft, which provided a mere 1.8 per cent of online videos, was placed second in the Superbrands list.
Stephen Cheliotis, chairman of the Superbrands Council, pointed out that companies need to ensure their brands are credible in a more uncertain economic time.
“Reputation is a company’s greatest asset and brand building is likely to become even more crucial over the next few years than in the last decade of stability,” he said.