Google has been blessed by the FCC, and purchased AdMob to setup advertising for smart phones. Initially, it looked as if the FCC may try and block the purchase, as the acquisition of AdMob may have given Google to firm an upper hand, but after speaking to the other players in the industry, decided to allow the union.
There’s some real marketability soon to come for users of AdSense for mobile apps. With the format of “click-to-call” as the framework, it will make the use rather simple.
“It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business,” said Susan Wojcicki, vice president of product management for Google.
Advertisers may use click-to-call ads to include a local business or national phone number directly in their ad text. Users can then click to call the business via phone.
Simple isn’t it? You write compelling ad text, pay for your shot at coming up in mobile search results much like an AdSense format, and voila! Instant business generation. How trendy are you? If you want to cover all your bases, and use both Googles mobile advertising model, and Apples version (iAd), early indications point to Apple charging upwards of $1 million for an iAd campaign. It’s your advertising dollar, how will you spend it?