Internet users in the US watched a massive ten billion videos online in December, according to new figures from comScore.
The figures bode well for Internet Advertising companies, which are keen to develop this potentially lucrative market.
As expected, Google sites (including YouTube) received the most hits, with a total of 3.3 billion videos watched, representing 32.6 per cent of the total. Google was followed by Fox Interactive Media (with a 3.5 per cent share), Yahoo sites (3.4 per cent), Viacom Digital (2.3 per cent) and Microsoft (1.8 per cent).
Google’s dominance also partly explains why Microsoft is so keen to buy Yahoo, as together they would arguably be better-placed to take on Google.
“December represented a considerably strong month for online video viewing,” said comScore’s Erin Hunter.
“With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.”
On YouTube, 77.6 million US viewers watched 3.2 billion videos in December. Google is investigating various ways of implementing online advertising on the popular video sharing website.