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Google Stays Consistent – Is Bing Worth Your Time?

Sep 15, 2011   //   by freshtraffic   //   bing, Google, yahoo  //  Comments Off

comScore has put out the August search numbers, and while it shouldn’t be a surprise Google’s search marketshare is nearly 65 percent while Yahoo and Bing are collectively in the low-30 percent range.

Google had 64.8 percent last month, down from 65.1 percent in July — dropping by a third of a percent. But as Google dipped ever so slightly, Yahoo and Bing picked up its losses. Yahoo’s share grew by 0.2 percent to 16.3 percent from the month before, and Bing rose too by 0.3 percent to 14.7 percent.

While Google drops slightly, the other two in-duo are raising their user base. Considering the Microsoft-Yahoo deal last year, whereby Microsoft handles search queries for Yahoo’s pages, the combined effort alone is beginning to show its mark on the search statistics front.

Americans conducted 19.5 billion total core search queries in August (up 1 percent). Google ranked first with 12.5 billion searches (up 1 percent), followed by Yahoo! with 3.6 billion (up 5 percent) and Microsoft with 2.6 billion (up 1 percent). But as Microsoft is still behind Yahoo by nearly two percentage points, one has to wonder whether all the investment and deals with Bing is even worth it.

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