Late last week Google announced an additional metric to how it will be handling search results. Starting from last Friday, Google will be taking into consideration valid DMCA requests when parsing the index. While the new portion of the algorithm hasn’t been made live, they did have this to say:
Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily – whether it’s a song previewed on NPR’s music website, a TV show on Hulu or new music streamed from Spotify.
There are a couple of Google owned properties which are notorious for having copyrighted content, specifically Youtube and Blogger. And while they tend to receive the lions share of DMCA requests, Google has said it’s the valid takedown requests which will be used as the metric to decide who should stay, and who should fall. It’s the next major algorithm shift in store for site owners and it’s going to be interesting to see where it takes the content of the web.
Google is taking another page from Facebooks social networking prowess, and will being allowing vanity urls to some select profiles. Currently the majority of the Google+ urls are followed with a long string of numbers denoting your profile, while some are being tidied up.
While the idea is to roll out the feature and vanity value to all of the users, currently they have only passed the cleaned up address to a few on the social network. While it’s a step in a good direction for Google+ social offering, they still have a fair amount of ground to cover in order to catch up to Facebook. A small problem has been picked out currently with the change, as the new vanity urls haven’t been forwarded with optimization in mind. The new addresses are being used as canonical urls as opposed to being a full 301 to pass the full and proper content to the search engines.