In late March 2010, rumors were swirling that search engine giant Google, Inc. was preparing to launch its own SEO (search engine optimization) firm. In early April, Google put an end to the rumors and unveiled a plan to open the SEO agency as early as May. Apparently, this project had been in the pipeline for quite some time and Google had done an excellent job of keeping it secret. In light of that, it is easy to believe that those March rumors were in fact Google manipulations, at least an attempt to test the waters before a formal announcement.
Now, Google is assembling a Google SEO team of approximately 100 employees. The company professes that their intentions are noble. Google wants to set the standard for an industry that outsiders so often criticize. Google SEO promises to use only the most ethical practices to increase a client’s PageRank™, and they promise to do it without adding to the spam glut that currently exists on the Internet. However, the fact remains that Google SEO will be the only SEO agency in the world that can guarantee first page rankings because they are the only company that will have access to the algorithm that dictates it.
In addition, early estimates place the cost of this service in the neighborhood of $25,000 per month. Not only does Google have a monopoly on the search engine optimization, they will be fostering an environment of exclusivity. Google will cripple the thousands of small Internet business vying for your attention. That is not to say that it is currently easy for small business but at least they have the opportunity.
So consider the situation where a firm owns the audience and owns the power to give or take away visibility from a business. Now imagine that they offer you the path to greater visibility, at a cost. The nonprofessional might not know the intricacies of antitrust laws but he or she knows a racket when they see one and this is, at least potentially, a racket. Again, Google promises to do the ethical thing but it begs the question, do we want to trust a corporation to do the ethical thing or do we want to legislate law that mandates it?
Are you worried? Well I’m not, maybe knowing Google as well as I do, remember I sold my company to them, I know how rank page 1 for what we want, but it might well put paid to the cowboys out there.