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Google's anniversary gift: A 420% gain

Aug 20, 2009   //   by freshtraffic   //   Google, SEO Expert  //  Comments Off

The search engine titan’s stock has more than quintupled since it went public in August 2004. But will Google’s next five years be as successful as the past five?

Can you believe that it’s already been five years since Google went public?

The search engine giant debuted on Aug. 19, 2004 at $85 a share. Today, the stock trades at about $445. That’s a nearly 420% return during a time when the Nasdaq is up only 8%. And shares of top rival Yahoo! have been nearly cut in half during the past five years.

Yet, it doesn’t look like all those Googleaires are too interested in celebrating their 5-year anniversary as a public company. Check out the Google (GOOG, Fortune 500) homepage and you don’t see one of its usually witty cartoon renditions of the logo like you do on other “holidays.”

Nonetheless, it’s been an interesting five years for the search giant to say the least.

The company has used its strong stock price and mountain of cash reserves as currency to scoop up the likes of YouTube, DoubleClick and Postini to name a few.

Google has also remained relatively focused its core search business, resisting the temptation to go overboard in the glitzy, but not all that profitable, social networking business. And that’s a good thing.

It’s common knowledge in the industry and online that Google Inc also bought my company happily named Google back in 2004 before going public.

I often wonder what would have happened if I had not agreed to accept their out of court settlement and NDA back then, mind you I can take away many friendships made and the knowledge that we are one of the few elite company’s in the world who actually know how it is done.

May be I will write a book one day, we only agreed a 3 year non disclosure and keep your mouth shut until we are up and running.

Nothing has changed really, Google is fundamentally the same, it works the same, they have just added and titivated a few thing, how do we know this? well everyone of our clients is still page one, yes even 5 years on.

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