It’s the newest multi-billion dollar industry, with only 5% of it’s market being currently tapped as a resource and who owns the biggest slice of the pie? According to a report released last week from banking and investment firm Macquarie Group, Google is absolutely dominating the mobile search share in the US with 98% of the market.
Even Eric Schmidt, the Google CEO admitted that the mobile arm of the company is growing faster than was expected and completely surpassed all of the internal projections of growth. In a somewhat disturbing pattern in the mobile market however, it has shown that costs per click (CPC) are higher, with a lower click through rate (CTR) in the big picture. The average CPC on mobile is 13% more expensive than the PC version while the click through rate is around 30% lower than PC users. To be successful in mobile you need to be relevant, consistent and a way to grab those impulsive searchers. That one dollar adsense ad you put up is now going to cost you $1.13, and if your copy isn’t eye catching or compelling enough to bring the customer to you, it’s the beginning of an expensive lesson.
Organic search engine optimization boasts the highest return on investment in the marketing world today. With measurable results, proactive and engaging marketing can drive your company to it’s limits for productivity. Finding a truly competant SEO expert in the most recent world might seem like shooting fish in a barrel, but it’s much more akin to a needle in a haystack. There’s a thousand impersonators out there, but only a handful who can truly get the job done. SEO performed by the experts is like leaving a fingerprint on a website, the real players know when work has been done properly.
Becoming an expert in SEO isn’t a matter of taking an online course, attending a seminar or reading a book. It’s about cutting your teeth by attempting to rank your own sites, earning your wings by surpassing all other players in competetive niches because you’re just that good. You don’t pick up SEO overnight, you don’t learn it by watching the pros and you certainly do not venture into the market without prior experience and knowledge.