Google’s New Algorithm

So Google has released a new twist in their search algorithm that it hopes will better catch people who spam the results or purposely do things to rank better that are against Google’s publishers guidelines. After all is said and done, Google says it will impact about 3% of search queries. That may not seem like a whole lot, but consider the fact they serve millions of searchers a day, 3% definitely adds up.

From their blog:

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.

In the last day or so since their change has been online, some of the results are starting to be noticed. At the forefront, it looks like brands and genuine news sites, those that write the news, not aggregate it, are gaining rank back. At the other end of the site, we have those aforementioned aggregator sites, template sites which can be built and filled with scraped content in a matter of minutes, and news portal sites, those used to file searches into pages.

The over arching goal of this change in the algorithm is a simple one: Google wants creators of unique, quality content to get their chance to shine in the results. Up until this shift, and for the next while until it settles in to work, scraper bots and aggregators would just nab that great content and use it on their own sites, not linking back (most cases) to the original source. Just as a side note, this is not Google attacking or trying to circumvent any legitimate search engine optimization on yours, or anyone elses website. The real target are scrapers, black hat operators and those who try and game the system instead of trying to make it work for them.