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Googles Pies

May 26, 2010   //   by freshtraffic   //   Google, internet news, yahoo  //  Comments Off

In an article I read some time ago, and has been debated, recycled, and somewhat scoffed over, Yahoo CEO Carol Bartz uttered the memorable words :

Google is going to have a problem because Google is only known for search…It is only half our business; it’s 99.9% of their business. They’ve got to find other things to do..

It’s a rather bold statement made from one of the most unlikely sources, but it’s been said.

Every user has their own style and use for the internet. Some where along the way, you will need to look for information. Now, whether or not you use Yahoo, Bing, or Google to perform your search, you will try and find the answers which suit you best. Google just happens to be the best at search. It’s what their business was started on, and as per Google’s President of Global Sales Operations Nikesh Arora retort to the comments:

If we are a one trick pony, we have a pretty good trick.

But just because they built their house on search, that by no means has been their only business venture. Youtube, Gmail, Adwords, cloud computing, cell technology, fibre optic technologies, are just a handful of the offerings which Google brings to the world table in terms of ventures.

It was put into perspective best perhaps, by a chart constructed by Nick Bolton of the New York Times. Looks like Google actually has more pies in the oven than Yahoo does, and who is it that needs to diversify?

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