Googles Search Cap

Aug 30, 2010 // by freshtraffic // facebook, Google, internet news // Comments Off

If acquisitions are feathers in a companies hat, Google has quite the chapeau just from 2010. THeir most recent purchase of Angstro, is another plume for them. Angstro is a type of “personal professional search engine”, but perhaps they say it best.

Angstro represents the ability to hone in on highly focused, relevant news across professional networks. Where search engines such as Google and other news aggregator services have immense infrastructures that return a huge array of random results, Ångströ analyses a wide breadth of information from multiple data sources to deliver very few, yet very intelligent results.

Now any search engine isn’t entirely random, there’s relative results for any query you pose. With the shift in the change of Google’s SERPs, and the Bing/Yahoo marriage finalized, perhaps the addition of Anstro it affords another avenue.

So at last count, the potential social side of Google would comprise of such services as Orkut, Buzz, Latitude, GMail, Maps, Contacts, Calendar, iGoogle, YouTube, Vevo, Google Talk, Google Reader, Picasa, Profile, Docs, (the now abandoned Wave) and as well, their upcoming music service and reported Zynga investment.

They’re not looking to re-invent the wheel ala Facebook style, but at a conference a little back, they did have a slide representing online social time breakdown. Fifty percent of the time spent online, was spent on Zynga games Farmville and MafiaWars. When it comes to the web, and Google, there are no coincidences.

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