A new poll from market research firm Harris Interactive shows that computer usage in the US has increased more than any other kind of leisure time activity.
This means that there are more Americans online, more often, spending money and presenting a fantastic opportunity for internet marketers.
Computer activities are now the fourth most popular thing to do, after reading, watching TV, and spending time with the family.
The proportion of time spent on the computer is nine per cent, compared to 29 per cent reading, 18 per cent watching TV, and 14 per cent with the family. Other popular activities include going to the movies, fishing, gardening, and walking.
However, it is computer activities that have enjoyed by far the greatest increase since 1995, growing from two to seven per cent. Meanwhile, TV watching has declined from 25 per cent to 18 per cent over the same period.
At the same time, more money is being spent on internet advertising, as companies shift their advertising budgets from TV and other media such as newspapers to the web.
A clear example of this is the fact that Google’s advertising revenues have now overtaken those of ITV1.