Have you ever stopped to consider why your website may not be performing quite as well as it used too? It is always worth it to stop and have a close look at what your offering as an online presence to the public, because sometimes a face lift is in order.
Online marketing and branding is still a rather new avenue of growth for every business out there, and it’s one that needs to be monitored and measured appropriately to make sure you’re getting the most you possibly can out of it. Every now and then we have a client come to us with their woes of poor online performance and when we look at their website it’s like looking through a time warp. An outdated appearance on a website can be detrimental to an otherwise successful business offline. Tech is always improving and we’re a long way from using tables and basic HTML scripting to design and build websites, having a recognizable and intuitive website design is a significant part of a successful online presence.
Businesses are always growing and changing and sometimes your old mission statement and goal doesn’t match your current model. It doesn’t mean that you need to completely redesign and develop your website, but it can always help to revisit your content and your vision to make sure that your websites message matches that of your vision. Also to keep in mind is just how does your website react when you visit it with a smart phone or a tablet? If your site isn’t at least somewhat responsive you’re only losing out on providing your visitors with both their desired and required experience. If your site is difficult to use and navigate then your visitors are likely to leave in favor of finding someone else to provide them with their needs.
As strange as it might seem, we’ve been approached by some people looking for help online and found that while they have an incredible site, and a great message and content they’re just not meeting their conversion goals. There are usually only a couple of reasons that we can boil this down too, one of them being that the conversion message, or call to action is lost in the complexity of the site. Keep your message and conversion message simple and you’re more likely to end up with that coveted sale. Additionally we have even had some site owners come to us and have found that their designer of their site neglected to allow indexing of their site via an htaccess or robots.txt file. There is always time for you to reevaluate your website it’s content and it’s call to action, and always make sure that if you need assistance with any of your online issues to make sure to call the experts here at Freshtraffic.