The mobile web, it’s where the search volumes are beginning to slowly shift as smart phone and tablet use continues to grow. Estimates are almost double from just a couple of years ago for the growth of mobile search and it’s worth, somewhere north of $8 billion for 2012 was the last estimate I’ve seen floating around online.
There are a few points which you can keep in mind when it comes to maximizing your mobile potential. Make sure to include reviews and testimonials on your site, and make them readily available in mobile searches. You have only a few seconds to grab a surfers attention in the mobile market, you need to put your absolute best foot forward. Another key point to keep in the forefront of your mobile strategy, be sure to leverage attractive images of your business and it’s services. It’s the first thing that draws a users eye to a result, so making it attractive should be top priority.
Something else to keep in mind, one of the most widely watched sports events occured over this passed weekend if you missed it, the Super Bowl. It’s not exactly the most convenient thing in the world to get up out of your seat when you’re in the midst of an exciting game, and Google released some interesting information on the search metrics about the game. Out of all of the searches conducted during the Super Bowl, 41% of them were made using a mobile device. According to Google, “Super Bowl ad related searches in the US rose 200% on desktop, 970% on tablets and a whopping 2700% on smartphones.” If you think those numbers are impressive, couple that with the fact that more than 110 million people in the US alone watched the game and that’s a huge amount of potential mobile searches.