The numbers for the past holiday season are starting to be tallied up, and we were a bunch of busy bodies. The question is, as a business owner, local or otherwise, does your earnings this season match up with the increased spending this year?
According to a MasterCard report, online holiday sales rose more than 15 percent, with consumers spending about $36 billion online. A 15 percent gain over last year is a great upswing in one of the busiest times of year and a great way to go into the new year. As a whole, the retail industry saw a 5.5 percent increase in sales for the season, the strongest performance in five years, with consumers spending $584 billion over the holidays.
Online sales increases this past year should be an even larger incentive for all business owners to improve their presence online in a big way. Some of the newer trends this season were mobile marketing, shopping via mobile phones. Intuitive marketers encouraged their businesses to harness the power in mobile technology, and leveraged services like Twitter to announce premium sales, issue coupons and offer very limited time flash sales with huge savings for customers.
Having a glance at the numbers for this holiday season, and having a read about some of the marketing tactics used, how did you fare this time around? Did you experience a 15% increase in sales? Did you leverage the power of local and mobile search to entice your customers into your location? With the power of the web, the world is your marketplace, but you should never forget where you are and those who are around you as well.