On the web, there’s a fairly basic rule of survival; adapt, or disappear. It would stand to reason then, that one of the biggest names on the net, Google, could be viewed as the kings of change, as well as search. And, well.. they’re doing it again.
With more feathers in their cap than most birds have on them, Google is adding a few more tricks up it’s sleeve. Some of the bigger ideas being brought forward are their contributions and innovations into web video and television. The business model idea which Google uses, provide the a paid service, for free, has fed them well since their birth. It stands to reason that their new toys would allow the same.
The jewel making the most buzz during their conference, would have to be their own offering of a video playing software, as an alternative to the sometimes sketchy performance of Flash. The Google variant, dubbed VP8, is being provided as an open source alternative, with royalty free use, all rolled up with an open source audio platform to boot. Currently, Chrome, Firefox, and Opera support the format, but IE and Safari, do not. Flash however, can still play the content generated, a new WebM standard, so the browsers aren’t totally in the dark. Only iPhone and iPad users who won’t have the option of having Flash on their devices, will be left in the lurch.
And just because you don’t think of them enough, there’s Google TV in the works. A new set top type box from Sony HDTV’s and Blu-ray players, and Logitech set top boxes, will let you search cable, internet or satellite than a normal program guide can. It uses the Chrome web browser (Flash enabled), so it can play pretty much all video content currently available on the web, Hulu included; provided Hulu doesn’t block out the browser. Tie into that it’s powered by the Android software, and you can incorporate the apps, current and future, into your use. Is this the Google way to shake things up in the television market like they did webmail? Time will tell.
Google video, Google TV, Google cell phones, Google Google Google.. Interesting thought; Google plus WalMart teaming up to provide consumer goods..