When you’ve finally gotten your website online there are a million steps that you need to take in order to be ranked at the top of your niche market on the results pages. Instead of trying to explain each point, we’ll take a different tack this time around, how about a list of things of what not to do on your website.
If you’re not managing your site yourself, hopefully the person or agency you have contracted is on the ball and has a clue about how not to run afoul of the rules. If your site gets hit by a spam penalty, whether by the algorithm automatically or if you’ve been flagged manually, it isn’t the end of the world it can be fixed. But let’s get started so you can have a cheat sheet for yourself to check on your agencies efforts where your website is concerned. A note just before we get into things, these are not hard and fast rules, the internet isn’t even remotely a black and white entity, so take everything you read below with a grain of salt.
Misspelling words is an every day thing, everyone does it billions of times per day. But one way that you can run on the wrong side of the web spam team is if you happen to register a domain name with a misspelled version of a highly notable brand name in your niche with the idea to try and generate traffic off of the misspelled term. This is a good example of the web not being black and white, anyone can register any domain name so long as it’s available – but that doesn’t mean that the search engines don’t have a say in where it’ll place it in the results pages.
Having a meta refresh in your homepage, effectively locking visitors into your website by messing with their browser control. It’s not uncommon that when you arrive at the wrong website you hit the back button or the backspace key to return to the page you were at. But using a method like a meta refresh in the header of your websites home page removes that option to a visitor to your site. The basic sequence of events with this type of refresh is when a visitor lands on your page, it refreshes itself a time or two so that when they press the back button, they don’t actually leave the site. Instead they’ve just refreshed the page again and they’re back where they don’t want to be. It’s a frustrating experience in general for users, and a no-no with the search engines.
Having your website encoded entirely in Flash, Java and even some versions of Ajax or Silverlight which require specific browser plugins to function correctly. While this isn’t a negative with the search engines specifically, using entirely visual only coding effectively hides your website from the search engines. Being that Google, Bing and other engines look for text on a website, the text on a Flash and even sometimes Java scripts isn’t readable by them so they assume it’s a blank page. They are getting better at digging the text out, but they’re not all the way there yet so keep that in mind when a designer approaches you with a flashy visual display that has no real text elements. Along the same line of thinking but this time where users are concerned, more and more people are accessing the web with tablets and phones. iPads and iPhones take up a sizable share of the mobile marketplace and they can not display any Flash and some Java, your site would literally be invisible and unusable to an iPad user if you had an entirely Flash built website.